Goodreads Audience in United States

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Goodreads has an estimated audience of 8,131,245 people in United States. 71.4% are female, 28.6% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Contemporary romance, Women's fiction, E-book readers, Audible, Book discussion club.

The average Goodreads fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Contemporary romance, Women's fiction, E-book readers, with strongest over-indexing on Contemporary romance (30.36× the country average). Demographically, the Goodreads audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Website / Newspaper / Magazine

Demographics of Goodreads fans

Demographic split for Goodreads audience in United States
MetricValue
Female71.4%
Male28.6%
Average age38.1
Estimated audience size8,131,245

Audience persona

The typical Goodreads fan in United States is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Contemporary romance.

Top regions in United States

Top regions ranked by reach for Goodreads in United States
RegionReachAffinity
California735,5180.82×
Texas535,8010.77×
New York462,5511.02×
Florida384,5210.7×
Illinois290,7041.07×
Ohio280,2451.12×
Pennsylvania278,3991.02×
North Carolina245,1401×
Michigan235,0221.11×
Virginia215,2311.09×
Massachusetts206,7221.29×
Washington201,7961.24×
Georgia195,3240.78×
New Jersey187,2160.91×
Colorado164,2941.28×
Wisconsin153,8111.26×
Indiana149,1771×
Minnesota147,1731.26×
Missouri146,7951.12×
Tennessee146,2250.9×
Maryland131,8020.94×
Arizona124,9140.75×
Oregon118,8721.28×
South Carolina104,0770.85×
Kentucky103,1251.01×
Utah98,3181.35×
Alabama93,0760.82×
Connecticut90,1241.11×
Iowa84,2751.26×
Louisiana76,0800.73×
Oklahoma75,8580.84×
Kansas72,4381.13×
Arkansas59,1590.88×
Idaho50,5881.24×
Maine44,7831.54×
Nevada44,5960.57×
Mississippi40,9790.61×
Nebraska39,7030.97×
New Hampshire39,5951.24×
West Virginia32,4850.86×
Washington, District of Columbia28,7761.18×
New Mexico28,6960.7×
Rhode Island25,3870.98×
Montana23,6611.05×
Hawaii20,7720.59×
Vermont19,7801.39×
Delaware18,6950.83×
South Dakota16,7520.89×
North Dakota15,5880.93×
Alaska13,4080.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goodreads audience
BrandAffinityCategory
Contemporary romance30.36×Literature
Women's fiction24.14×Literature
E-book readers12.8×Technology & Electronics
Audible14.51×Literature
Book discussion club13.72×Literature
Amazon Kindle11.21×Literature
Barnes & Noble8.63×Literature
IBooks23.05×Technology & Electronics
Young-adult fiction12.04×Literature
Jane Austen19.36×Literature
Paranormal romance14.06×Literature
Urban fantasy15.32×Literature
Novel5.04×Literature
Papyrus5.89×Politics & Society
Novella12.18×Literature
Creative writing6×Business & Career
Romance novels4.9×Literature
Sarah J. Maas20.54×Literature
The Gilded Age4.31×Movies & TV
Dark fantasy13.09×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goodreads audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Design AffinityPREMIUM1.54
SustainabilityBALANCE1.39
MindfulnessBALANCE1.36
DIY MentalityTHRILL1.33
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Goodreads
CountryShare
United States30.9%
United Kingdom6.9%
Germany5.0%

See Goodreads audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Goodreads have in United States?

Goodreads has an estimated audience of 8,131,245 people in United States, concentrated in California and Texas.

What is the gender split and age of Goodreads fans?

71.4% of Goodreads fans are female, 28.6% are male, with an average age of 38.1 years.

Which brands do Goodreads fans like most?

Goodreads fans show strongest brand affinity for Contemporary romance (30.36×), Women's fiction (24.14×), and E-book readers (12.8×) over the country average.

Where do Goodreads fans live in United States?

Goodreads fans in United States are most concentrated in California (reach 735,518), Texas (reach 535,801), and New York (reach 462,551). These three regions account for the largest share of the active audience.

What other brands do Goodreads fans also like?

Beyond Goodreads itself, the audience over-indexes on Women's fiction (24.14×), E-book readers (12.8×), Audible (14.51×), and Book discussion club (13.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goodreads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.