Rascasse Audience Intelligence

Goodreads Audience in United States

A data profile of the people who buy, follow and care about Goodreads in United States — modelled from more than twelve digital signal sources. Goodreads has an estimated audience of 8,212,818 people in United States.

#116among Website / Newspaper / Magazine in United States#76in Literature

The average Goodreads fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Contemporary romance, Women's fiction, E-book readers, with strongest over-indexing on Contemporary romance (30.36× the country average).

Demographically, the Goodreads audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goodreads fan in United States is more female, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary romance.

Category: Literature · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goodreads profile in United States.

Audience size
8.2M
in United States
Gender
71.4%♀
28.6% male
Age
38.1
average years
Country rank
#4326
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Goodreads

71.4% are female, 28.6% are male, average age 38.1.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Goodreads audience in United States
MetricValue
Female71.4%
Male28.6%
Average age38.1
Estimated audience size8,212,818
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Goodreads audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Goodreads audience comes from United States.

Worldwide audience distribution share by country for Goodreads
CountryShare
United States31.0%
United Kingdom6.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goodreads audience in United States is strongest.

Fig. 05

Top regions by affinity

Goodreads fans by region: top regions in United States
#RegionReachAffinity×
01Maine~40K1.51×
02Vermont~20K1.45×
03Utah~100K1.35×
04New Hampshire~40K1.33×
05Iowa~90K1.29×
06Massachusetts~200K1.25×
07Wisconsin~200K1.25×
08Minnesota~100K1.25×
09Oregon~100K1.25×
10Idaho~50K1.22×
11Kansas~80K1.21×
12Colorado~200K1.20×
13Washington~200K1.18×
14Missouri~100K1.12×
15Connecticut~90K1.12×
16Washington, District of Columbia~30K1.12×
17Ohio~300K1.08×
18Michigan~200K1.07×
19Montana~20K1.05×
20Illinois~300K1.04×
21Virginia~200K1.04×
22Nebraska~40K1.04×
23Rhode Island~30K1.03×
24Pennsylvania~300K1.00×
25Indiana~100K1.00×
26Kentucky~100K0.99×
27North Dakota~20K0.99×
28North Carolina~200K0.97×
29South Dakota~20K0.96×
30New York~400K0.94×
31Maryland~100K0.94×
32New Jersey~200K0.89×
33Tennessee~100K0.89×
34Arkansas~60K0.89×
35Oklahoma~80K0.87×
36West Virginia~30K0.87×
37Delaware~20K0.87×
38South Carolina~100K0.86×
39Alaska~10K0.85×
40Alabama~90K0.82×
41California~700K0.77×
42Georgia~200K0.75×
43Arizona~100K0.74×
44Louisiana~80K0.74×
45Texas~500K0.73×
46New Mexico~30K0.71×
47Florida~400K0.68×
48Mississippi~40K0.64×
49Hawaii~20K0.58×
50Nevada~40K0.57×
Fig. 06

Affinity by region

Affinity by region — Goodreads, United States
0.57×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goodreads audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goodreads audience
#·InterestCategoryAffinity×
01Contemporary romanceLiterature30.36×
02Women's fictionLiterature24.14×
03IBooksTechnology & Electronics23.05×
04Kobo eReaderLiterature20.83×
05Sarah J. MaasLiterature20.54×
06Jane AustenLiterature19.36×
07Urban fantasyLiterature15.32×
08AudibleLiterature14.51×
09Paranormal romanceLiterature14.06×
10Book discussion clubLiterature13.72×
11Dark fantasyLiterature13.09×
12E-book readersTechnology & Electronics12.80×
13NovellaLiterature12.18×
14Young-adult fictionLiterature12.04×
15Amazon KindleLiterature11.21×
16Barnes & NobleLiterature8.63×
17Creative writingBusiness & Career6.00×
18PapyrusPolitics & Society5.89×
19NovelLiterature5.04×
20Romance novelsLiterature4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goodreads audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goodreads audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.62×
CreativityOPEN1.53×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goodreads audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Risk AppetiteTHRILL0.84×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goodreads have in United States?

Goodreads has an estimated audience of 8,212,818 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Goodreads fans?

71.4% of Goodreads fans are female, 28.6% are male, with an average age of 38.1 years.

03

Which brands do Goodreads fans like most?

Goodreads fans show strongest brand affinity for Contemporary romance (30.36×), Women's fiction (24.14×), and E-book readers (12.8×) over the country average.

04

Where do Goodreads fans live in United States?

Goodreads fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Goodreads fans also like?

Beyond Goodreads itself, the audience over-indexes on Women's fiction (24.14×), E-book readers (12.8×), Audible (14.51×), and Book discussion club (13.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Goodreads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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