Kobo eReader Audience in United States
Kobo eReader has an estimated audience of 1,528,753 people in United States. 78.2% are female, 21.8% are male, average age 41.9. Top regions: California, Texas, New York.
The average Kobo eReader fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Literature · Type: Brand · Subtype: E-books
Demographics of Kobo eReader fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 41.9 |
| Estimated audience size | 1,528,753 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 189,760 | 1.13× |
| Texas | 124,925 | 0.95× |
| New York | 86,716 | 1.02× |
| Florida | 80,511 | 0.78× |
| Washington | 53,854 | 1.76× |
| Illinois | 53,174 | 1.04× |
| Pennsylvania | 44,640 | 0.87× |
| North Carolina | 44,142 | 0.96× |
| Ohio | 43,258 | 0.92× |
| Georgia | 40,225 | 0.85× |
| Michigan | 39,271 | 0.98× |
| Virginia | 38,150 | 1.02× |
| Massachusetts | 35,613 | 1.18× |
| Colorado | 32,984 | 1.37× |
| New Jersey | 30,889 | 0.79× |
| Minnesota | 29,035 | 1.33× |
| Oregon | 28,993 | 1.65× |
| Arizona | 27,978 | 0.9× |
| Tennessee | 27,398 | 0.89× |
| Maryland | 25,291 | 0.96× |
| Indiana | 25,056 | 0.9× |
| Missouri | 24,315 | 0.99× |
| Wisconsin | 21,975 | 0.96× |
| Kentucky | 17,103 | 0.89× |
| South Carolina | 16,936 | 0.74× |
| Alabama | 16,114 | 0.75× |
| Utah | 16,114 | 1.18× |
| Oklahoma | 15,933 | 0.94× |
| Louisiana | 15,447 | 0.78× |
| Connecticut | 14,189 | 0.93× |
| Nevada | 13,255 | 0.9× |
| Kansas | 12,283 | 1.02× |
| Iowa | 11,709 | 0.93× |
| Arkansas | 11,502 | 0.91× |
| Idaho | 8,880 | 1.16× |
| Mississippi | 8,021 | 0.64× |
| Hawaii | 7,392 | 1.13× |
| Nebraska | 7,183 | 0.94× |
| New Mexico | 7,145 | 0.93× |
| Maine | 7,078 | 1.29× |
| New Hampshire | 6,860 | 1.14× |
| West Virginia | 5,770 | 0.81× |
| Washington, District of Columbia | 5,442 | 1.18× |
| Rhode Island | 4,525 | 0.93× |
| Montana | 4,302 | 1.01× |
| Alaska | 4,085 | 1.25× |
| Vermont | 3,590 | 1.34× |
| Delaware | 3,015 | 0.71× |
| South Dakota | 2,713 | 0.77× |
| North Dakota | 2,458 | 0.78× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 8.3% |
| Taiwan | 6.6% |
See Kobo eReader audiences in other countries
More E-books audiences in United States
- Audible (10,321,688)
- Amazon Kindle (10,275,555)
- Kobo Inc. (817,485)
- Barnes & Noble Nook (2,596)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kobo eReader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.