Rascasse Audience Intelligence

Kobo eReader Target Market in United States

A data profile of the people who buy, follow and care about Kobo eReader in United States — modelled from more than twelve digital signal sources. Kobo eReader has an estimated audience of 1,582,902 people in United States.

#4among E-books in United States#1763among Brand in United States#308in Literature

The average Kobo eReader fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Literature · Type: Brand · Subtype: E-books

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kobo eReader profile in United States.

Audience size
1.6M
in United States
Gender
78.2%♀
21.8% male
Age
41.9
average years
Country rank
#17056
Brand in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kobo eReader

78.2% are female, 21.8% are male, average age 41.9.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Kobo eReader audience in United States
MetricValue
Female78.2%
Male21.8%
Average age41.9
Estimated audience size1,582,902
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Kobo eReader audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3916%
40-4918%
50+31%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Kobo eReader audience comes from United States.

Worldwide audience distribution share by country for Kobo eReader
CountryShare
United States27.4%
United Kingdom8.3%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kobo eReader audience in United States is strongest.

Fig. 05

Top regions by affinity

Kobo eReader customers by region in United States
#RegionReachAffinity×
01Washington~50K1.65×
02Oregon~30K1.56×
03Minnesota~30K1.30×
04Colorado~30K1.29×
05Vermont~3K1.25×
06Maine~6K1.19×
07Washington, District of Columbia~5K1.19×
08Alaska~4K1.19×
09Massachusetts~30K1.16×
10Utah~20K1.15×
11Idaho~9K1.14×
12Hawaii~7K1.13×
13California~200K1.09×
14New Hampshire~7K1.08×
15Montana~4K1.04×
16Virginia~40K1.03×
17New Mexico~8K1.02×
18Illinois~50K1.01×
19Kansas~10K0.99×
20New York~80K0.98×
21Michigan~40K0.98×
22Maryland~30K0.98×
23Missouri~20K0.98×
24Wisconsin~20K0.95×
25Oklahoma~20K0.95×
26Nebraska~7K0.95×
27Connecticut~10K0.94×
28South Dakota~3K0.94×
29North Carolina~40K0.93×
30Kentucky~20K0.93×
31Iowa~10K0.93×
32Rhode Island~4K0.92×
33North Dakota~3K0.92×
34Texas~100K0.91×
35Ohio~40K0.91×
36Indiana~30K0.91×
37Arkansas~10K0.91×
38Arizona~30K0.90×
39Nevada~10K0.90×
40West Virginia~6K0.90×
41Pennsylvania~40K0.87×
42Tennessee~30K0.86×
43Delaware~4K0.85×
44Louisiana~20K0.84×
45Georgia~40K0.82×
46New Jersey~30K0.80×
47Alabama~20K0.79×
48South Carolina~20K0.78×
49Florida~80K0.75×
50Mississippi~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Kobo eReader, United States
0.74×1.00×1.65×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-books audiences in United States

See Kobo eReader audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kobo eReader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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