A data profile of the people who buy, follow and care about Non-fiction books in Spain — modelled from more than twelve digital signal sources. Non-fiction books has an estimated audience of 3,210,403 people in Spain.
The average Non-fiction books fan in Spain is 43.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Strategy games, Women's fiction, Contemporary romance, with strongest over-indexing on Strategy games (11.44× the country average).
Demographically, the Non-fiction books audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Non-fiction books fan in Spain is more female, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Strategy games.
The key figures that characterise the Non-fiction books profile in Spain.
67.5% are female, 32.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 43.5 |
| Estimated audience size | 3,210,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Non-fiction books audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 8.0% |
| India | 5.1% |
Where the Non-fiction books audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.33× | |
| 02 | Cantabria | ~40K | 1.10× | |
| 03 | Navarre | ~40K | 1.09× | |
| 04 | Extremadura | ~70K | 1.06× | |
| 05 | Principality of Asturias | ~80K | 1.02× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Aragon | ~80K | 0.99× | |
| 08 | Castilla-La Mancha | ~100K | 0.97× | |
| 09 | Balearic Islands | ~90K | 0.97× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~200K | 0.94× | |
| 12 | Galicia | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~100K | 0.94× | |
| 14 | Comunidad Valenciana | ~300K | 0.89× | |
| 15 | Andalusia | ~500K | 0.87× | |
| 16 | Catalonia | ~500K | 0.83× | |
| 17 | Community of Madrid | ~400K | 0.83× |
The strongest cross-interests of the Non-fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Women's fiction | Literature | 15.00× | ||
| 02 | Retail banking | Business & Career | 11.62× | ||
| 03 | Browser games | Games | 11.52× | ||
| 04 | Strategy games | Games | 11.44× | ||
| 05 | Contemporary romance | Literature | 11.23× | ||
| 06 | Email marketing | Business & Career | 10.27× | ||
| 07 | Detective fiction | Literature | 9.58× | ||
| 08 | Casino games | Games | 8.80× | ||
| 09 | Gaming | Games | 8.74× | ||
| 10 | Massively multiplayer online role-playing games | Games | 8.65× | ||
| 11 | TV talkshows | Movies & TV | 8.47× | ||
| 12 | Dancehalls | Music & Radio | 7.93× | ||
| 13 | Gaming computer | Technology & Electronics | 7.74× | ||
| 14 | TV game shows | Movies & TV | 7.63× | ||
| 15 | Action games | Games | 6.90× | ||
| 16 | PC game | Games | 6.75× | ||
| 17 | Plays | Literature | 6.12× | ||
| 18 | Online games | Games | 4.71× | ||
| 19 | Musical theatre | Movies & TV | 4.37× | ||
| 20 | Mobile game | Games | 4.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Social Media Usage | JOY | 1.16× | |
| Sustainability | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.56× | |
| Community Orientation | OPEN | 0.61× | |
| Spirituality | BALANCE | 0.64× |
Non-fiction books has an estimated audience of 3,210,403 people in Spain, concentrated in Andalusia and Catalonia.
67.5% of Non-fiction books fans are female, 32.5% are male, with an average age of 43.5 years.
Non-fiction books fans show strongest brand affinity for Strategy games (11.44×), Women's fiction (15×), and Contemporary romance (11.23×) over the country average.
Non-fiction books fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Non-fiction books itself, the audience over-indexes on Women's fiction (15×), Contemporary romance (11.23×), TV talkshows (8.47×), and Browser games (11.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Non-fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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