Rascasse Audience Intelligence

Casino games Audience in Spain

A data profile of the people who buy, follow and care about Casino games in Spain — modelled from more than twelve digital signal sources. Casino games has an estimated audience of 2,005,084 people in Spain.

The average Casino games fan in Spain is 41.0 years old, more male, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Slot machine, Blackjack, Progressive jackpot, with strongest over-indexing on Slot machine (17.69× the country average).

Demographically, the Casino games audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Casino games fan in Spain is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Slot machine.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casino games profile in Spain.

Audience size
2M
in Spain
Gender
44.7%
55.3% male
Age
41.0
average years
Country rank
#2016
Topic in Spain
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casino games fans

44.7% are female, 55.3% are male, average age 41.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Casino games audience in Spain
MetricValue
Female44.7%
Male55.3%
Average age41.0
Estimated audience size2,005,084
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Casino games audience in Spain
Age bracketShare%
16-1916%
20-2920%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Casino games audience comes from Spain.

Worldwide audience distribution share by country for Casino games
CountryShare
United States14.4%
India11.0%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casino games audience in Spain is strongest.

Fig. 05

Top regions by affinity

Casino games fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~20K1.21×
02Catalonia~400K1.17×
03Cantabria~30K1.04×
04Navarre~30K1.03×
05Extremadura~40K1.01×
06Principality of Asturias~50K1.00×
07Balearic Islands~60K0.98×
08Region of Murcia~70K0.97×
09Aragon~50K0.97×
10Canary Islands~100K0.96×
11Comunidad Valenciana~200K0.95×
12Castilla-La Mancha~80K0.95×
13Castile and León~80K0.94×
14Galicia~90K0.93×
15Basque Autonomous Country~70K0.93×
16Community of Madrid~300K0.90×
17Andalusia~300K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casino games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casino games audience
#·InterestCategoryAffinity×
01Progressive jackpotGames35.80×
02New Zealand EnglishPolitics & Society27.43×
03Casino 777Games20.26×
04Slot machineGames17.69×
05BlackjackGames13.30×
06LeoVegasGames11.58×
07Poker tournamentGames11.12×
08CamcordersTechnology & Electronics9.38×
09Portable media playersTechnology & Electronics9.28×
10Texas HoldEm PokerGames8.10×
11CasinoGames7.88×
12Mobile gamblingGames7.84×
13Online casinoGames7.28×
14RouletteGames6.83×
15WinamaxGames5.70×
16Audio equipmentTechnology & Electronics5.03×
17Computer memoryTechnology & Electronics4.70×
18Online pokerGames4.70×
19Strategy gamesGames4.60×
20Tombola (bingo company)Games4.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casino games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Casino games audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.12×
Price SensitivityPREMIUM1.06×
Healthy LifestyleBALANCE1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Casino games audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.33×
MindfulnessBALANCE0.56×
Design AffinityPREMIUM0.59×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Casino games have in Spain?

Casino games has an estimated audience of 2,005,084 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Casino games fans?

44.7% of Casino games fans are female, 55.3% are male, with an average age of 41.0 years.

03

Which brands do Casino games fans like most?

Casino games fans show strongest brand affinity for Slot machine (17.69×), Blackjack (13.3×), and Progressive jackpot (35.8×) over the country average.

04

Where do Casino games fans live in Spain?

Casino games fans in Spain are most concentrated in Catalonia (reach ~400K), Andalusia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Casino games fans also like?

Beyond Casino games itself, the audience over-indexes on Blackjack (13.3×), Progressive jackpot (35.8×), Casino (7.88×), and Casino 777 (20.26×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Casino games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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