A data profile of the people who buy, follow and care about Online poker in Spain — modelled from more than twelve digital signal sources. Online poker has an estimated audience of 2,246,628 people in Spain.
The average Online poker fan in Spain is 40.0 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Loterías y Apuestas del Estado, Tombola (bingo company), Casino games, with strongest over-indexing on Loterías y Apuestas del Estado (3.73× the country average).
Demographically, the Online poker audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Online poker fan in Spain is more male, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Online poker profile in Spain.
42.1% are female, 57.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 40.0 |
| Estimated audience size | 2,246,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Online poker audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.0% |
| India | 10.0% |
| Japan | 9.2% |
Where the Online poker audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.26× | |
| 02 | Cantabria | ~30K | 1.07× | |
| 03 | Navarre | ~30K | 1.06× | |
| 04 | Extremadura | ~50K | 1.03× | |
| 05 | Balearic Islands | ~60K | 1.01× | |
| 06 | Principality of Asturias | ~50K | 1.00× | |
| 07 | Region of Murcia | ~80K | 0.98× | |
| 08 | Aragon | ~60K | 0.98× | |
| 09 | Castilla-La Mancha | ~90K | 0.96× | |
| 10 | Canary Islands | ~100K | 0.95× | |
| 11 | Castile and León | ~90K | 0.94× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~80K | 0.93× | |
| 14 | Community of Madrid | ~300K | 0.90× | |
| 15 | Comunidad Valenciana | ~200K | 0.90× | |
| 16 | Catalonia | ~400K | 0.88× | |
| 17 | Andalusia | ~400K | 0.85× |
The strongest cross-interests of the Online poker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Casino games | Games | 5.88× | ||
| 02 | Bollywood movies | Movies & TV | 4.51× | ||
| 03 | Tombola (bingo company) | Games | 4.46× | ||
| 04 | Bwin | Games | 3.98× | ||
| 05 | Online gambling | Games | 3.74× | ||
| 06 | Loterías y Apuestas del Estado | Games | 3.73× | ||
| 07 | Gambling | Games | 2.96× | ||
| 08 | Online games | Games | 2.60× | ||
| 09 | Country music | Music & Radio | 2.41× | ||
| 10 | Rhythm and blues music | Music & Radio | 2.01× | ||
| 11 | El Mundo Deportivo (newspaper) | News | 1.84× | ||
| 12 | Fragrances | Beauty & Wellness | 1.78× | ||
| 13 | Comedy movies | Movies & TV | 1.67× | ||
| 14 | Basketball | Sports | 1.64× | ||
| 15 | Hotels | Travel & Leisure | 1.58× | ||
| 16 | La Liga | Sports | 1.56× | ||
| 17 | Footwear | Fashion & Accessoires | 1.56× | ||
| 18 | Magazines | Literature | 1.53× | ||
| 19 | Televisions | Technology & Electronics | 1.53× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.45× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Design Affinity | PREMIUM | 0.97× | |
| Individualism | JOY | 1.03× |
Online poker has an estimated audience of 2,246,628 people in Spain, concentrated in Andalusia and Catalonia.
42.1% of Online poker fans are female, 57.9% are male, with an average age of 40.0 years.
Online poker fans show strongest brand affinity for Loterías y Apuestas del Estado (3.73×), Tombola (bingo company) (4.46×), and Casino games (5.88×) over the country average.
Online poker fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Online poker itself, the audience over-indexes on Tombola (bingo company) (4.46×), Casino games (5.88×), Bwin (3.98×), and Gambling (2.96×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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