A data profile of the people who buy, follow and care about Footwear in Spain — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 14,567,560 people in Spain.
Footwear has an estimated audience of 14,567,560 people in Spain. 69.2% are female, 30.8% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, Mango, Spas, Volunteering.
Top brand affinities include Iberia (airline), WhatsApp, Mango, with strongest over-indexing on Iberia (airline) (1.95× the country average).
Demographically, the Footwear audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Footwear fan in Spain is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Footwear profile in Spain.
69.2% are female, 30.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 44.9 |
| Estimated audience size | 14,567,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Footwear audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 2.92× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 2.73× | ||
| 03 | Volunteering | Politics & Society | 2.67× | ||
| 04 | Real property | Home & Garden | 2.24× | ||
| 05 | High-heeled footwear | Fashion & Accessoires | 2.16× | ||
| 06 | Wedding dress | Fashion & Accessoires | 2.06× | ||
| 07 | Internet & Social Media | 2.05× | |||
| 08 | Travel website | Travel & Leisure | 2.00× | ||
| 09 | Iberia (airline) | Travel & Leisure | 1.95× | ||
| 10 | Distilled beverage | Food & Beverages | 1.91× | ||
| 11 | Wikipedia | Internet & Social Media | 1.85× | ||
| 12 | Charity and causes | Business & Career | 1.83× | ||
| 13 | Badoo | Internet & Social Media | 1.71× | ||
| 14 | Spas | Beauty & Wellness | 1.65× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.65× | ||
| 16 | Instant messaging | Internet & Social Media | 1.59× | ||
| 17 | Skirt | Fashion & Accessoires | 1.55× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.54× | ||
| 19 | Aldi | Shopping | 1.53× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.39× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Tradition | CONSERVATISM | 0.94× | |
| Individualism | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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