Footwear Audience in Spain
Footwear has an estimated audience of 14,567,560 people in Spain. 69.2% are female, 30.8% are male, average age 44.9. Top brand affinities: Singer-songwriter, Sports nutrition, Aldi, TripAdvisor, Iberia (airline).
Top brand affinities include Singer-songwriter, Sports nutrition, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Footwear audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Footwear fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 44.9 |
| Estimated audience size | 14,567,560 |
Audience persona
The typical Footwear fan in Spain is more female, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.84× | Shopping |
| TripAdvisor | 3.37× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| 1.71× | Internet & Social Media | |
| Stradivarius | 1.64× | Shopping |
| MSN | 1.71× | News |
| Livemusic | 2.17× | Music & Radio |
| Liam Neeson | 3.65× | Movies & TV |
| Luxury yacht | 2.37× | Travel & Leisure |
| Kundalini yoga | 3.36× | Health |
| Oysho | 1.73× | Fashion & Accessoires |
| Wedding dress | 2.28× | Fashion & Accessoires |
| Brico Dépôt | 1.59× | Shopping |
| Mango | 1.86× | Shopping |
| Dentistry | 2.32× | Business & Career |
| Lay's | 5.32× | Food & Beverages |
| Child care | 1.91× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.27 |
| Family Orientation | CONSERVATISM | 1.17 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Community Orientation | OPEN | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
See Footwear audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.