A data profile of the people who buy, follow and care about Footwear in Brazil — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 18,734,022 people in Brazil.
Footwear has an estimated audience of 18,734,022 people in Brazil. 69.3% are female, 30.7% are male, average age 41.3. Top brand affinities: Lojas Renner, Coritiba Foot Ball Club, Dafiti, College, Hypermarket.
Top brand affinities include Lojas Renner, Coritiba Foot Ball Club, Dafiti, with strongest over-indexing on Lojas Renner (1.8× the country average).
Demographically, the Footwear audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Sustainability.
The typical Footwear fan in Brazil is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Lojas Renner.
The key figures that characterise the Footwear profile in Brazil.
69.3% are female, 30.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 41.3 |
| Estimated audience size | 18,734,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Footwear audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lojas Renner | Fashion & Accessoires | 1.80× | ||
| 02 | Dafiti | Fashion & Accessoires | 1.80× | ||
| 03 | Art jewelry | Fashion & Accessoires | 1.80× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 1.80× | ||
| 05 | Calvin Klein | Fashion & Accessoires | 1.80× | ||
| 06 | Eyewear | Fashion & Accessoires | 1.80× | ||
| 07 | Lacoste | Fashion & Accessoires | 1.80× | ||
| 08 | Prada | Fashion & Accessoires | 1.80× | ||
| 09 | Ray-Ban | Fashion & Accessoires | 1.80× | ||
| 10 | Court shoe | Fashion & Accessoires | 1.78× | ||
| 11 | New Balance | Fashion & Accessoires | 1.74× | ||
| 12 | Coritiba Foot Ball Club | Sports | 1.66× | ||
| 13 | Face powder | Beauty & Wellness | 1.66× | ||
| 14 | Centauro | Cars & Mobility | 1.63× | ||
| 15 | Baking | Food & Beverages | 1.62× | ||
| 16 | Unisex | Fashion & Accessoires | 1.61× | ||
| 17 | Handbags | Fashion & Accessoires | 1.55× | ||
| 18 | College | Business & Career | 1.54× | ||
| 19 | Hypermarket | Shopping | 1.54× | ||
| 20 | MSN | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.34× | |
| Sustainability | BALANCE | 1.24× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Tradition | CONSERVATISM | 0.88× | |
| Urban Lifestyle | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.