College Audience in Brazil
College has an estimated audience of 13,229,244 people in Brazil. 65.0% are female, 35.0% are male, average age 38.7. Top regions: São Paulo, Rio de Janeiro, Federal District. Top brand affinities: Personal care, Beauty salons, WhatsApp, Motherhood, Mobile app.
The average College fan in Brazil is 38.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Federal District. Top brand affinities include Personal care, Beauty salons, WhatsApp, with strongest over-indexing on Personal care (1.77× the country average). Demographically, the College audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of College fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 38.7 |
| Estimated audience size | 13,229,244 |
Audience persona
The typical College fan in Brazil is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Personal care.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 9,921,933 | 3.05× |
| Rio de Janeiro | 2,028,327 | 1.64× |
| Federal District | 1,382,865 | 6.27× |
| Bahia | 880,384 | 1.01× |
| Paraná | 734,534 | 0.91× |
| Espírito Santo | 644,685 | 2.34× |
| Minas Gerais | 595,611 | 0.44× |
| Rio Grande do Sul | 548,952 | 0.7× |
| Pernambuco | 512,520 | 0.85× |
| Pará | 413,881 | 0.96× |
| Santa Catarina | 372,203 | 0.61× |
| Ceará | 350,396 | 0.61× |
| Amazonas | 341,896 | 1.49× |
| Maranhão | 327,891 | 0.99× |
| Rio Grande do Norte | 303,055 | 1.37× |
| Goiás | 282,466 | 0.56× |
| Mato Grosso do Sul | 103,588 | 0.54× |
| Paraíba | 77,765 | 0.29× |
| Alagoas | 54,242 | 0.28× |
| Mato Grosso | 53,061 | 0.21× |
| Piauí | 49,977 | 0.27× |
| Sergipe | 36,783 | 0.27× |
| Rondônia | 32,001 | 0.29× |
| Tocantins | 20,872 | 0.24× |
| Amapá | 13,291 | 0.28× |
| Acre | 12,050 | 0.26× |
| Roraima | 10,364 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal care | 1.77× | Health |
| Beauty salons | 1.85× | Beauty & Wellness |
| 1.5× | Internet & Social Media | |
| Motherhood | 1.69× | Kids & Family |
| Mobile app | 1.52× | Technology & Electronics |
| Recipes | 1.67× | Food & Beverages |
| Humour | 1.53× | Literature |
| Kitchen | 1.58× | Home & Garden |
| Pedagogy | 2.04× | Kids & Family |
| Investment | 1.58× | Business & Career |
| Women's clothing | 1.67× | Fashion & Accessoires |
| Vestibular | 2.18× | Health |
| Fragrances | 1.71× | Beauty & Wellness |
| Entrepreneurship | 1.54× | Business & Career |
| Infant | 1.69× | Kids & Family |
| Exame Nacional do Ensino Médio | 2.08× | Business & Career |
| Lawyer | 1.58× | Business & Career |
| O Boticário | 1.79× | Shopping |
| Confectionery | 1.68× | Food & Beverages |
| Distance education | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.61 |
| Creativity | OPEN | 1.39 |
| Price Sensitivity | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
See College audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does College have in Brazil?
College has an estimated audience of 13,229,244 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of College fans?
65.0% of College fans are female, 35.0% are male, with an average age of 38.7 years.
Which brands do College fans like most?
College fans show strongest brand affinity for Personal care (1.77×), Beauty salons (1.85×), and WhatsApp (1.5×) over the country average.
Where do College fans live in Brazil?
College fans in Brazil are most concentrated in São Paulo (reach 9,921,933), Rio de Janeiro (reach 2,028,327), and Federal District (reach 1,382,865). These three regions account for the largest share of the active audience.
What other brands do College fans also like?
Beyond College itself, the audience over-indexes on Beauty salons (1.85×), WhatsApp (1.5×), Motherhood (1.69×), and Mobile app (1.52×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.