A data profile of the people who buy, follow and care about College in Brazil — modelled from more than twelve digital signal sources. College has an estimated audience of 13,229,244 people in Brazil.
The average College fan in Brazil is 38.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Federal District.
Top brand affinities include Personal care, Beauty salons, WhatsApp, with strongest over-indexing on Personal care (1.77× the country average).
Demographically, the College audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical College fan in Brazil is more female, around 38.7 years old, with strong Creativity tendencies and a notable affinity for Personal care.
The key figures that characterise the College profile in Brazil.
65.0% are female, 35.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 38.7 |
| Estimated audience size | 13,229,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide College audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~1.5M | 6.21× | |
| 02 | São Paulo | ~10M | 3.04× | |
| 03 | Espírito Santo | ~600K | 2.29× | |
| 04 | Rio de Janeiro | ~2M | 1.63× | |
| 05 | Amazonas | ~300K | 1.45× | |
| 06 | Rio Grande do Norte | ~300K | 1.34× | |
| 07 | Bahia | ~900K | 1.01× | |
| 08 | Maranhão | ~300K | 0.99× | |
| 09 | Pará | ~400K | 0.96× | |
| 10 | Paraná | ~700K | 0.91× | |
| 11 | Pernambuco | ~500K | 0.85× | |
| 12 | Roraima | ~30K | 0.82× | |
| 13 | Acre | ~40K | 0.80× | |
| 14 | Amapá | ~40K | 0.79× | |
| 15 | Rio Grande do Sul | ~600K | 0.72× | |
| 16 | Tocantins | ~60K | 0.67× | |
| 17 | Santa Catarina | ~400K | 0.64× | |
| 18 | Mato Grosso do Sul | ~100K | 0.64× | |
| 19 | Rondônia | ~70K | 0.64× | |
| 20 | Ceará | ~400K | 0.63× | |
| 21 | Goiás | ~300K | 0.60× | |
| 22 | Sergipe | ~80K | 0.60× | |
| 23 | Piauí | ~100K | 0.56× | |
| 24 | Alagoas | ~100K | 0.55× | |
| 25 | Paraíba | ~100K | 0.50× | |
| 26 | Mato Grosso | ~100K | 0.47× | |
| 27 | Minas Gerais | ~600K | 0.46× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vestibular | Health | 2.18× | ||
| 02 | Distance education | Business & Career | 2.17× | ||
| 03 | Exame Nacional do Ensino Médio | Business & Career | 2.08× | ||
| 04 | Pedagogy | Kids & Family | 2.04× | ||
| 05 | Beauty salons | Beauty & Wellness | 1.85× | ||
| 06 | O Boticário | Shopping | 1.79× | ||
| 07 | Personal care | Health | 1.77× | ||
| 08 | Fragrances | Beauty & Wellness | 1.71× | ||
| 09 | Motherhood | Kids & Family | 1.69× | ||
| 10 | Infant | Kids & Family | 1.69× | ||
| 11 | Confectionery | Food & Beverages | 1.68× | ||
| 12 | Recipes | Food & Beverages | 1.67× | ||
| 13 | Women's clothing | Fashion & Accessoires | 1.67× | ||
| 14 | Kitchen | Home & Garden | 1.58× | ||
| 15 | Investment | Business & Career | 1.58× | ||
| 16 | Lawyer | Business & Career | 1.58× | ||
| 17 | Entrepreneurship | Business & Career | 1.54× | ||
| 18 | Humour | Literature | 1.53× | ||
| 19 | Mobile app | Technology & Electronics | 1.52× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.58× | |
| Mindfulness | BALANCE | 1.43× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.96× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Indulgence | JOY | 1.01× |
College has an estimated audience of 13,229,244 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
65.0% of College fans are female, 35.0% are male, with an average age of 38.7 years.
College fans show strongest brand affinity for Personal care (1.77×), Beauty salons (1.85×), and WhatsApp (1.5×) over the country average.
College fans in Brazil are most concentrated in São Paulo (reach ~10M), Rio de Janeiro (reach ~2M), and Federal District (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Beauty salons (1.85×), WhatsApp (1.5×), Motherhood (1.69×), and Mobile app (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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