A data profile of the people who buy, follow and care about College in India — modelled from more than twelve digital signal sources. College has an estimated audience of 9,473,509 people in India.
The average College fan in India is 30.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Temporary work, Part-time, Application for employment, with strongest over-indexing on Temporary work (2.06× the country average).
Demographically, the College audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical College fan in India is more male, around 30.7 years old, with strong Tradition tendencies and a notable affinity for Temporary work.
The key figures that characterise the College profile in India.
23.3% are female, 76.7% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 30.7 |
| Estimated audience size | 9,473,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide College audience comes from India.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~400K | 1.59× | |
| 02 | Madhya Pradesh | ~300K | 1.51× | |
| 03 | Andhra Pradesh | ~200K | 1.47× | |
| 04 | Odisha | ~100K | 1.41× | |
| 05 | Chhattisgarh | ~80K | 1.38× | |
| 06 | Karnataka | ~300K | 1.36× | |
| 07 | Bihar | ~200K | 1.28× | |
| 08 | Rajasthan | ~300K | 1.26× | |
| 09 | Telangana | ~200K | 1.17× | |
| 10 | Maharashtra | ~500K | 1.16× | |
| 11 | Uttar Pradesh | ~500K | 1.12× | |
| 12 | Gujarat | ~300K | 1.12× | |
| 13 | Jharkhand | ~90K | 1.11× | |
| 14 | West Bengal | ~300K | 1.06× | |
| 15 | Uttarakhand | ~40K | 0.97× | |
| 16 | Assam | ~90K | 0.96× | |
| 17 | Kerala | ~100K | 0.88× | |
| 18 | Tripura | ~10K | 0.87× | |
| 19 | Arunachal Pradesh | ~5K | 0.84× | |
| 20 | Himachal Pradesh | ~30K | 0.83× | |
| 21 | Haryana | ~100K | 0.82× | |
| 22 | Punjab (region) | ~100K | 0.78× | |
| 23 | Goa | ~7K | 0.72× | |
| 24 | Sikkim | ~3K | 0.72× | |
| 25 | Manipur | ~8K | 0.65× | |
| 26 | Nagaland | ~4K | 0.65× | |
| 27 | Mizoram | ~4K | 0.60× | |
| 28 | Jammu and Kashmir | ~30K | 0.58× | |
| 29 | Meghalaya | ~6K | 0.57× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College Board | Business & Career | 2.25× | ||
| 02 | Temporary work | Business & Career | 2.06× | ||
| 03 | Part-time | Business & Career | 1.96× | ||
| 04 | Desire | Music & Radio | 1.89× | ||
| 05 | Application for employment | Business & Career | 1.88× | ||
| 06 | ACTORS | Music & Radio | 1.80× | ||
| 07 | Piers Morgan | Movies & TV | 1.79× | ||
| 08 | Parent-in-law | Kids & Family | 1.76× | ||
| 09 | Waiting staff | Travel & Leisure | 1.76× | ||
| 10 | GKToday | Internet & Social Media | 1.73× | ||
| 11 | Bachelor of Pharmacy | Business & Career | 1.68× | ||
| 12 | Tradesman | Business & Career | 1.67× | ||
| 13 | All India Engineering/Architecture Entrance Examination | Business & Career | 1.65× | ||
| 14 | Pharmacy school | Business & Career | 1.63× | ||
| 15 | USAJobs | Business & Career | 1.59× | ||
| 16 | Meena Kumari | Movies & TV | 1.54× | ||
| 17 | Guru Nanak Institute of Hotel Management | Business & Career | 1.54× | ||
| 18 | Master of Science in Information Technology | Business & Career | 1.53× | ||
| 19 | Bachelor of Science | Business & Career | 1.51× | ||
| 20 | Plumber | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.80× | |
| Mindfulness | BALANCE | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Quality Awareness | PREMIUM | 0.53× | |
| Design Affinity | PREMIUM | 0.54× |
College has an estimated audience of 9,473,509 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.3% of College fans are female, 76.7% are male, with an average age of 30.7 years.
College fans show strongest brand affinity for Temporary work (2.06×), Part-time (1.96×), and Application for employment (1.88×) over the country average.
College fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~500K), and Tamil Nadu (reach ~400K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Part-time (1.96×), Application for employment (1.88×), ACTORS (1.8×), and Bachelor of Science (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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