A data profile of the people who buy, follow and care about College in Canada — modelled from more than twelve digital signal sources. College has an estimated audience of 4,832,262 people in Canada.
The average College fan in Canada is 38.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Student, University, Charity and causes, with strongest over-indexing on Student (1.64× the country average).
Demographically, the College audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical College fan in Canada is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Student.
The key figures that characterise the College profile in Canada.
55.4% are female, 44.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.9 |
| Estimated audience size | 4,832,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide College audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.70× | |
| 02 | British Columbia | ~1M | 1.39× | |
| 03 | Quebec | ~1.5M | 1.14× | |
| 04 | Alberta | ~600K | 1.01× | |
| 05 | New Brunswick | ~100K | 0.95× | |
| 06 | Nova Scotia | ~100K | 0.85× | |
| 07 | Manitoba | ~200K | 0.84× | |
| 08 | Prince Edward Island | ~20K | 0.81× | |
| 09 | Saskatchewan | ~100K | 0.79× | |
| 10 | Newfoundland and Labrador | ~50K | 0.65× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vocational school | Business & Career | 2.35× | ||
| 02 | Test of English as a Foreign Language | Business & Career | 2.31× | ||
| 03 | International English Language Testing System | Business & Career | 2.02× | ||
| 04 | International student | Business & Career | 1.92× | ||
| 05 | University | Business & Career | 1.79× | ||
| 06 | Charity and causes | Business & Career | 1.78× | ||
| 07 | Academic degree | Business & Career | 1.74× | ||
| 08 | Bachelor's degree | Business & Career | 1.73× | ||
| 09 | Postgraduate education | Business & Career | 1.69× | ||
| 10 | Event management | Business & Career | 1.67× | ||
| 11 | Undergraduate education | Business & Career | 1.67× | ||
| 12 | Student | Business & Career | 1.64× | ||
| 13 | Zoom (TV channel) | Technology & Electronics | 1.64× | ||
| 14 | Zendaya | Movies & TV | 1.63× | ||
| 15 | Wedding reception | Kids & Family | 1.61× | ||
| 16 | High school | Business & Career | 1.59× | ||
| 17 | Indian Premier League | Sports | 1.58× | ||
| 18 | Gift shop | Home & Garden | 1.57× | ||
| 19 | Expensive Taste | Business & Career | 1.55× | ||
| 20 | Master's degree | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Travelling | THRILL | 1.17× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
College has an estimated audience of 4,832,262 people in Canada, concentrated in Ontario and Quebec.
55.4% of College fans are female, 44.6% are male, with an average age of 38.9 years.
College fans show strongest brand affinity for Student (1.64×), University (1.79×), and Charity and causes (1.78×) over the country average.
College fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on University (1.79×), Charity and causes (1.78×), Academic degree (1.74×), and Expensive Taste (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.