College Audience in Canada
College has an estimated audience of 4,832,262 people in Canada. 55.4% are female, 44.6% are male, average age 38.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Student, University, Charity and causes, Academic degree, Expensive Taste.
The average College fan in Canada is 38.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Student, University, Charity and causes, with strongest over-indexing on Student (1.64× the country average). Demographically, the College audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of College fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.9 |
| Estimated audience size | 4,832,262 |
Audience persona
The typical College fan in Canada is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Student.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,439,942 | 1.7× |
| Quebec | 1,317,337 | 1.14× |
| British Columbia | 1,003,807 | 1.39× |
| Alberta | 604,787 | 1.01× |
| Manitoba | 151,333 | 0.84× |
| Nova Scotia | 122,630 | 0.85× |
| Saskatchewan | 121,474 | 0.79× |
| New Brunswick | 105,711 | 0.95× |
| Newfoundland and Labrador | 47,595 | 0.65× |
| Prince Edward Island | 19,231 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Student | 1.64× | Business & Career |
| University | 1.79× | Business & Career |
| Charity and causes | 1.78× | Business & Career |
| Academic degree | 1.74× | Business & Career |
| Expensive Taste | 1.55× | Business & Career |
| High school | 1.59× | Business & Career |
| Bachelor's degree | 1.73× | Business & Career |
| Gift shop | 1.57× | Home & Garden |
| Zoom (TV channel) | 1.64× | Technology & Electronics |
| Wedding reception | 1.61× | Kids & Family |
| Postgraduate education | 1.69× | Business & Career |
| International student | 1.92× | Business & Career |
| Event management | 1.67× | Business & Career |
| Master's degree | 1.52× | Business & Career |
| International English Language Testing System | 2.02× | Business & Career |
| Undergraduate education | 1.67× | Business & Career |
| Vocational school | 2.35× | Business & Career |
| Test of English as a Foreign Language | 2.31× | Business & Career |
| Indian Premier League | 1.58× | Sports |
| Graduation | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Travelling | THRILL | 1.17 |
| Spirituality | BALANCE | 1.11 |
| Individualism | JOY | 1.03 |
| Need for Security | CONSERVATISM | 1.0 |
| Urban Lifestyle | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
See College audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does College have in Canada?
College has an estimated audience of 4,832,262 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of College fans?
55.4% of College fans are female, 44.6% are male, with an average age of 38.9 years.
Which brands do College fans like most?
College fans show strongest brand affinity for Student (1.64×), University (1.79×), and Charity and causes (1.78×) over the country average.
Where do College fans live in Canada?
College fans in Canada are most concentrated in Ontario (reach 3,439,942), Quebec (reach 1,317,337), and British Columbia (reach 1,003,807). These three regions account for the largest share of the active audience.
What other brands do College fans also like?
Beyond College itself, the audience over-indexes on University (1.79×), Charity and causes (1.78×), Academic degree (1.74×), and Expensive Taste (1.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.