College Audience in Germany
College has an estimated audience of 5,777,622 people in Germany. 55.2% are female, 44.8% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Harry Potter, Education, University, Animal welfare.
The average College fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Harry Potter, Education, with strongest over-indexing on Tagesschau (3.04× the country average). Demographically, the College audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of College fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 34.3 |
| Estimated audience size | 5,777,622 |
Audience persona
The typical College fan in Germany is more female, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,237,788 | 0.98× |
| Bayern | 974,496 | 1.05× |
| Baden-Württemberg | 833,347 | 1.06× |
| Hessen | 601,853 | 1.37× |
| Niedersachsen | 529,533 | 0.94× |
| Berlin | 316,094 | 1.22× |
| Rheinland-Pfalz | 298,790 | 1.03× |
| Sachsen | 282,668 | 1× |
| Schleswig-Holstein | 189,743 | 0.91× |
| Brandenburg | 171,260 | 0.96× |
| Thüringen | 133,344 | 0.91× |
| Hamburg | 128,797 | 0.99× |
| Sachsen-Anhalt | 123,580 | 0.83× |
| Mecklenburg-Vorpommern | 96,709 | 0.88× |
| Saarland | 65,933 | 0.93× |
| Bremen | 47,257 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.04× | Movies & TV |
| Harry Potter | 1.55× | Movies & TV |
| Education | 1.54× | Business & Career |
| University | 2.44× | Business & Career |
| Animal welfare | 1.54× | Politics & Society |
| Self-love | 1.54× | Health |
| Academic degree | 2.93× | Business & Career |
| Student | 1.67× | Business & Career |
| Vegetarian cuisine | 1.51× | Food & Beverages |
| Bachelor's degree | 2.32× | Business & Career |
| Research | 1.61× | Business & Career |
| Illustration | 1.79× | Arts & Culture |
| Self-awareness | 1.52× | Health |
| International student | 3.11× | Business & Career |
| Small business | 1.68× | Business & Career |
| Dog lovers | 1.51× | Pets & Animals |
| Ethical consumerism | 2× | Shopping |
| Acting | 1.57× | Business & Career |
| High school | 1.8× | Business & Career |
| Digital illustration | 2.14× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Career Orientation | POWER | 1.34 |
| Sports Activity | POWER | 1.15 |
| Mindfulness | BALANCE | 1.14 |
| Indulgence | JOY | 1.14 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
See College audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does College have in Germany?
College has an estimated audience of 5,777,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of College fans?
55.2% of College fans are female, 44.8% are male, with an average age of 34.3 years.
Which brands do College fans like most?
College fans show strongest brand affinity for Tagesschau (3.04×), Harry Potter (1.55×), and Education (1.54×) over the country average.
Where do College fans live in Germany?
College fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,237,788), Bayern (reach 974,496), and Baden-Württemberg (reach 833,347). These three regions account for the largest share of the active audience.
What other brands do College fans also like?
Beyond College itself, the audience over-indexes on Harry Potter (1.55×), Education (1.54×), University (2.44×), and Animal welfare (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.