Research Audience in Germany
Research has an estimated audience of 8,124,903 people in Germany. 53.8% are female, 46.2% are male, average age 39.9. Top brand affinities: Progressive rock, Stradivarius, Natural rubber, Israel, Škoda Kodiaq.
Top brand affinities include Progressive rock, Stradivarius, Natural rubber, with strongest over-indexing on Progressive rock (2.21× the country average). Demographically, the Research audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 39.9 |
| Estimated audience size | 8,124,903 |
Audience persona
The typical Research fan in Germany is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.21× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.41× | Cars & Mobility |
| Israel | 2.04× | Travel & Leisure |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Esra Erol | 3.91× | Movies & TV |
| Home Delivery | 1.71× | Food & Beverages |
| Hypertext | 1.79× | Technology & Electronics |
| Volvo V60 | 2.84× | Cars & Mobility |
| Business English | 1.6× | Business & Career |
| Kodi (software) | 1.6× | Technology & Electronics |
| Theocracy | 5.67× | Music & Radio |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Therme Erding | 2.5× | Travel & Leisure |
| Medieval fantasy | 5.68× | Literature |
| Figure painting (hobby) | 2.09× | Arts & Culture |
| Solo climbing | 2.01× | Sports |
| Golem | 1.58× | Technology & Electronics |
| Coworking | 1.9× | Business & Career |
| Catania | 4.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Indulgence | JOY | 1.36 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Sports Activity | POWER | 1.33 |
| Mindfulness | BALANCE | 1.3 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.