Research Audience in Germany
Research has an estimated audience of 8,124,903 people in Germany. 53.8% are female, 46.2% are male, average age 39.9. Top brand affinities: Satire, German television comedy, Transfermarkt, Ryanair, Country rap.
Top brand affinities include Satire, German television comedy, Transfermarkt, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Research audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 39.9 |
| Estimated audience size | 8,124,903 |
Audience persona
The typical Research fan in Germany is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 6.67× | Movies & TV |
| Transfermarkt | 3.21× | Sports |
| Ryanair | 2.41× | Travel & Leisure |
| Country rap | 5.3× | Music & Radio |
| Allgäu | 5.28× | Travel & Leisure |
| Headphones | 4.82× | Technology & Electronics |
| Tour de France | 4.98× | Sports |
| Sports betting | 5.62× | Games |
| Vacations | 2.36× | Travel & Leisure |
| Hygiene | 2.71× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Fressnapf | 2.62× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| S.S.C. Napoli | 5.62× | Sports |
| Lieferando.de | 1.75× | Food & Beverages |
| German language | 1.97× | Politics & Society |
| Alpine skiing | 2.3× | Sports |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Pet food | 2.04× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Indulgence | JOY | 1.36 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Sports Activity | POWER | 1.33 |
| Mindfulness | BALANCE | 1.3 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.