Research Audience in United States

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Research has an estimated audience of 68,786,325 people in United States. 55.7% are female, 44.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Kendra Scott, Jesse Plemons, Nebraska Cornhuskers football.

The average Research fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Kendra Scott, with strongest over-indexing on Israel (3.14× the country average). Demographically, the Research audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Research fans

Demographic split for Research audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.6
Estimated audience size68,786,325

Audience persona

The typical Research fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Research in United States
RegionReachAffinity
California9,686,2781.28×
Texas7,295,2721.23×
Florida5,561,3561.19×
New York4,477,1591.16×
Georgia2,621,6921.24×
Illinois2,253,6840.98×
North Carolina2,249,9331.09×
Pennsylvania2,168,7200.94×
Ohio1,957,9830.92×
Virginia1,950,2941.16×
Michigan1,797,5531×
New Jersey1,588,0180.91×
Massachusetts1,498,5521.11×
Washington1,431,8501.04×
Arizona1,389,9490.99×
Indiana1,359,4081.08×
Maryland1,302,4351.1×
Tennessee1,287,0930.93×
Kansas1,209,5152.23×
Missouri1,205,8181.09×
Colorado1,001,3520.92×
South Carolina901,7510.87×
Alabama897,2870.93×
Minnesota862,2590.87×
Oklahoma829,5301.09×
Louisiana811,5070.91×
Kentucky805,8500.93×
Wisconsin805,6690.78×
Oregon747,0670.95×
Connecticut686,9001×
Nevada602,8050.91×
Utah582,9050.95×
Mississippi566,7181×
Arkansas512,5840.9×
Iowa484,5680.86×
New Mexico409,5231.19×
Nebraska315,9350.92×
Idaho293,5030.85×
Washington, District of Columbia286,4741.39×
West Virginia254,2670.79×
Hawaii240,7500.81×
New Hampshire220,6800.81×
Rhode Island196,2340.9×
Maine190,7240.77×
Vermont176,4261.46×
Montana154,0990.81×
Delaware144,3310.76×
North Dakota116,2090.82×
South Dakota111,3470.7×
Alaska106,5700.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Research audience
BrandAffinityCategory
Israel3.14×Travel & Leisure
Jeep Wagoneer4.07×Cars & Mobility
Kendra Scott1.81×Fashion & Accessoires
Jesse Plemons2.03×Movies & TV
Nebraska Cornhuskers football1.93×Sports
Cam Ward1.66×Sports
Home staging2.01×Home & Garden
Kento Yamazaki3.9×Movies & TV
Jeep Grand Cherokee (WJ)2.2×Cars & Mobility
Glossier1.81×Beauty & Wellness
Charlamagne Tha God3.14×Movies & TV
Iron Man (film)1.58×Movies & TV
Kodiak, Alaska2.73×Travel & Leisure
Hocus Pocus1.56×Movies & TV
Nipsey Hussle1.69×Music & Radio
Hayward, California3.09×Travel & Leisure
Viator1.63×Travel & Leisure
JamBase3.23×Music & Radio
Strategic human resource planning2.57×Business & Career
Personality1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Research audience
TraitClusterScore
SustainabilityBALANCE1.17
ExtroversionTHRILL1.13
TravellingTHRILL1.07
Social Media UsageJOY1.06
Healthy LifestyleBALANCE1.04
Community OrientationOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Research
CountryShare
United States22.7%
Italy4.7%
United Kingdom4.6%

See Research audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Research have in United States?

Research has an estimated audience of 68,786,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Research fans?

55.7% of Research fans are female, 44.3% are male, with an average age of 43.6 years.

Which brands do Research fans like most?

Research fans show strongest brand affinity for Israel (3.14×), Jeep Wagoneer (4.07×), and Kendra Scott (1.81×) over the country average.

Where do Research fans live in United States?

Research fans in United States are most concentrated in California (reach 9,686,278), Texas (reach 7,295,272), and Florida (reach 5,561,356). These three regions account for the largest share of the active audience.

What other brands do Research fans also like?

Beyond Research itself, the audience over-indexes on Jeep Wagoneer (4.07×), Kendra Scott (1.81×), Jesse Plemons (2.03×), and Nebraska Cornhuskers football (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.