Rascasse Audience Intelligence

Research Audience in United States

A data profile of the people who buy, follow and care about Research in United States — modelled from more than twelve digital signal sources. Research has an estimated audience of 68,786,325 people in United States.

#165among Topic in United States#30in Business & Career

The average Research fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Political science, Planet Fitness, University, with strongest over-indexing on Political science (2.72× the country average).

Demographically, the Research audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Research fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Political science.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Research profile in United States.

Audience size
68.8M
in United States
Gender
55.7%♀
44.3% male
Age
43.6
average years
Country rank
#206
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Research fans

55.7% are female, 44.3% are male, average age 43.6.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Research audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.6
Estimated audience size68,786,325
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Research audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Research audience comes from United States.

Worldwide audience distribution share by country for Research
CountryShare
United States22.7%
Italy4.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Research audience in United States is strongest.

Fig. 05

Top regions by affinity

Research fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~900K1.74×
02Vermont~200K1.37×
03New Mexico~400K1.25×
04Georgia~2.5M1.22×
05Washington, District of Columbia~300K1.22×
06Texas~7M1.19×
07California~9M1.17×
08Oklahoma~900K1.14×
09Virginia~2M1.13×
10Maryland~1.5M1.12×
11North Carolina~2.5M1.10×
12Florida~5M1.09×
13Missouri~1M1.09×
14New York~4M1.05×
15Indiana~1.5M1.03×
16Connecticut~700K1.02×
17Massachusetts~1.5M1.01×
18Kentucky~900K1.01×
19Arizona~1.5M1.00×
20Arkansas~600K1.00×
21Washington~1.5M0.99×
22Alabama~900K0.99×
23Mississippi~600K0.99×
24Utah~600K0.98×
25Illinois~2M0.97×
26Louisiana~900K0.97×
27Idaho~300K0.97×
28Michigan~1.5M0.95×
29South Carolina~1M0.95×
30Oregon~700K0.94×
31Hawaii~300K0.94×
32South Dakota~100K0.94×
33Pennsylvania~2M0.93×
34New Jersey~1.5M0.93×
35North Dakota~100K0.93×
36Ohio~2M0.92×
37Nebraska~300K0.92×
38Rhode Island~200K0.92×
39Colorado~1M0.90×
40Tennessee~1M0.89×
41Minnesota~900K0.89×
42Nevada~600K0.89×
43Montana~200K0.88×
44Delaware~200K0.88×
45Alaska~100K0.88×
46Iowa~500K0.87×
47West Virginia~300K0.87×
48Maine~200K0.87×
49New Hampshire~200K0.85×
50Wisconsin~900K0.84×
Fig. 06

Affinity by region

Affinity by region — Research, United States
0.84×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Research audience
#·InterestCategoryAffinity×
01Political scienceBusiness & Career2.72×
02Diane KeatonMovies & TV2.23×
03Billy Bob ThorntonMovies & TV2.22×
04HormoneHealth2.19×
05Clinical trialHealth2.15×
06Real propertyHome & Garden1.97×
07Diaper bagKids & Family1.90×
08Made in USABusiness & Career1.77×
09DemocracyPolitics & Society1.74×
10GeneticsKids & Family1.70×
11DentistryBusiness & Career1.70×
12Master's degreeBusiness & Career1.70×
13UniversityBusiness & Career1.69×
14Risk managementBusiness & Career1.66×
15NeuroscienceBusiness & Career1.65×
16MetaphysicsBusiness & Career1.63×
17InnovationBusiness & Career1.58×
18Creative CommonsTechnology & Electronics1.57×
19BiologyHealth1.54×
20Planet FitnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Research audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
Career OrientationPOWER1.27×
SustainabilityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Research audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Social Media UsageJOY0.95×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Research have in United States?

Research has an estimated audience of 68,786,325 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Research fans?

55.7% of Research fans are female, 44.3% are male, with an average age of 43.6 years.

03

Which brands do Research fans like most?

Research fans show strongest brand affinity for Political science (2.72×), Planet Fitness (1.53×), and University (1.69×) over the country average.

04

Where do Research fans live in United States?

Research fans in United States are most concentrated in California (reach ~9M), Texas (reach ~7M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Research fans also like?

Beyond Research itself, the audience over-indexes on Planet Fitness (1.53×), University (1.69×), Real property (1.97×), and Diane Keaton (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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