A data profile of the people who buy, follow and care about Research in India — modelled from more than twelve digital signal sources. Research has an estimated audience of 13,638,141 people in India.
Research has an estimated audience of 13,638,141 people in India. 23.2% are female, 76.8% are male, average age 32.3. Top brand affinities: Instant messaging, Psychology, Political science, Wikipedia, Videography.
Top brand affinities include Instant messaging, Psychology, Political science, with strongest over-indexing on Instant messaging (1.69× the country average).
Demographically, the Research audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Research fan in India is more male, around 32.3 years old, with strong Career Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Research profile in India.
23.2% are female, 76.8% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 32.3 |
| Estimated audience size | 13,638,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Research audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 2.49× | ||
| 02 | Macau | Travel & Leisure | 2.39× | ||
| 03 | Coursera | Business & Career | 2.23× | ||
| 04 | Videography | Internet & Social Media | 2.22× | ||
| 05 | Udemy | Business & Career | 2.21× | ||
| 06 | Anthropology | Business & Career | 2.04× | ||
| 07 | Real property | Home & Garden | 2.02× | ||
| 08 | Democracy | Politics & Society | 1.93× | ||
| 09 | Crossword | Games | 1.92× | ||
| 10 | Risk management | Business & Career | 1.90× | ||
| 11 | Biology | Health | 1.80× | ||
| 12 | Wikipedia | Internet & Social Media | 1.78× | ||
| 13 | Hindustan | Politics & Society | 1.72× | ||
| 14 | Instant messaging | Internet & Social Media | 1.69× | ||
| 15 | Lodging | Travel & Leisure | 1.69× | ||
| 16 | Psychology | Business & Career | 1.68× | ||
| 17 | Volunteering | Politics & Society | 1.60× | ||
| 18 | OnePlus | Technology & Electronics | 1.58× | ||
| 19 | Innovation | Business & Career | 1.52× | ||
| 20 | Cabinetry | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Mindfulness | BALANCE | 1.31× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Social Media Usage | JOY | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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