A data profile of the people who buy, follow and care about OnePlus in India — modelled from more than twelve digital signal sources. OnePlus has an estimated audience of 7,398,700 people in India.
The average OnePlus fan in India is 27.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Asia Cup, Mobile phones, TV, with strongest over-indexing on Asia Cup (1.69× the country average).
Demographically, the OnePlus audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical OnePlus fan in India is more male, around 27.7 years old, with strong Spirituality tendencies and a notable affinity for Asia Cup.
The key figures that characterise the OnePlus profile in India.
21.2% are female, 78.8% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 27.7 |
| Estimated audience size | 7,398,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 34% | |
| 30-39 | 14% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide OnePlus audience comes from India.
| Country | Share |
|---|---|
| India | 32.9% |
| China | 23.5% |
| United States | 6.5% |
Where the OnePlus audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 2.16× | |
| 02 | Rajasthan | ~300K | 1.75× | |
| 03 | Chhattisgarh | ~80K | 1.66× | |
| 04 | Madhya Pradesh | ~200K | 1.64× | |
| 05 | Uttar Pradesh | ~500K | 1.49× | |
| 06 | Haryana | ~100K | 1.36× | |
| 07 | Maharashtra | ~500K | 1.34× | |
| 08 | Tamil Nadu | ~200K | 1.12× | |
| 09 | Telangana | ~100K | 1.12× | |
| 10 | Punjab (region) | ~100K | 1.12× | |
| 11 | Karnataka | ~200K | 1.11× | |
| 12 | Bihar | ~100K | 1.04× | |
| 13 | Uttarakhand | ~40K | 1.04× | |
| 14 | Jammu and Kashmir | ~30K | 0.97× | |
| 15 | Jharkhand | ~60K | 0.95× | |
| 16 | Andhra Pradesh | ~80K | 0.92× | |
| 17 | Himachal Pradesh | ~20K | 0.84× | |
| 18 | Manipur | ~8K | 0.81× | |
| 19 | Odisha | ~60K | 0.78× | |
| 20 | West Bengal | ~200K | 0.74× | |
| 21 | Assam | ~50K | 0.70× | |
| 22 | Tripura | ~7K | 0.70× | |
| 23 | Goa | ~5K | 0.69× | |
| 24 | Arunachal Pradesh | ~3K | 0.61× | |
| 25 | Sikkim | ~2K | 0.60× | |
| 26 | Meghalaya | ~4K | 0.56× | |
| 27 | Nagaland | ~3K | 0.56× | |
| 28 | Mizoram | ~2K | 0.49× | |
| 29 | Kerala | ~40K | 0.40× |
The strongest cross-interests of the OnePlus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guangdong | Travel & Leisure | 5.72× | ||
| 02 | STAR Sports | Movies & TV | 2.39× | ||
| 03 | Financial services | Business & Career | 2.09× | ||
| 04 | Electronics | Technology & Electronics | 2.07× | ||
| 05 | Mobile phones | Technology & Electronics | 1.98× | ||
| 06 | Bengali language | Politics & Society | 1.98× | ||
| 07 | News broadcasting | Business & Career | 1.94× | ||
| 08 | Android (operating system) | Technology & Electronics | 1.92× | ||
| 09 | Leisure | Travel & Leisure | 1.85× | ||
| 10 | Filmmaking | Business & Career | 1.84× | ||
| 11 | Dharmendra | Movies & TV | 1.83× | ||
| 12 | Science | Business & Career | 1.80× | ||
| 13 | Aaj Tak | Movies & TV | 1.79× | ||
| 14 | Televisions | Technology & Electronics | 1.77× | ||
| 15 | Social network | Internet & Social Media | 1.76× | ||
| 16 | Video | Movies & TV | 1.72× | ||
| 17 | Asia Cup | Sports | 1.69× | ||
| 18 | Mobile app | Technology & Electronics | 1.67× | ||
| 19 | Current events | Arts & Culture | 1.66× | ||
| 20 | TV | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Social Media Usage | JOY | 1.32× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Convenience Orientation | PREMIUM | 0.69× |
OnePlus's target market in India covers an estimated 7,398,700 people, concentrated in Uttar Pradesh and Maharashtra.
21.2% of the OnePlus audience are female, 78.8% are male, with an average age of 27.7 years.
OnePlus fans show strongest brand affinity for Asia Cup (1.69×), Mobile phones (1.98×), and TV (1.6×) over the country average.
OnePlus fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~500K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond OnePlus itself, the audience over-indexes on Mobile phones (1.98×), TV (1.6×), News broadcasting (1.94×), and Video (1.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for OnePlus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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