A data profile of the people who buy, follow and care about Android (operating system) in India — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 27,564,685 people in India.
The average Android (operating system) fan in India is 32.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
The key figures that characterise the Android (operating system) profile in India.
23.2% are female, 76.8% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 32.2 |
| Estimated audience size | 27,564,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Android (operating system) audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~1M | 1.52× | |
| 02 | Madhya Pradesh | ~700K | 1.41× | |
| 03 | Bihar | ~700K | 1.34× | |
| 04 | Rajasthan | ~800K | 1.32× | |
| 05 | Uttar Pradesh | ~1.5M | 1.20× | |
| 06 | Assam | ~300K | 1.16× | |
| 07 | Andhra Pradesh | ~400K | 1.14× | |
| 08 | Punjab (region) | ~400K | 1.12× | |
| 09 | Maharashtra | ~1.5M | 1.08× | |
| 10 | Tamil Nadu | ~700K | 1.07× | |
| 11 | Tripura | ~40K | 1.06× | |
| 12 | West Bengal | ~900K | 1.05× | |
| 13 | Chhattisgarh | ~200K | 1.02× | |
| 14 | Haryana | ~400K | 0.99× | |
| 15 | Karnataka | ~700K | 0.98× | |
| 16 | Kerala | ~400K | 0.97× | |
| 17 | Telangana | ~400K | 0.97× | |
| 18 | Jharkhand | ~200K | 0.97× | |
| 19 | Odisha | ~300K | 0.92× | |
| 20 | Uttarakhand | ~100K | 0.88× | |
| 21 | Himachal Pradesh | ~90K | 0.86× | |
| 22 | Manipur | ~30K | 0.84× | |
| 23 | Jammu and Kashmir | ~100K | 0.83× | |
| 24 | Nagaland | ~20K | 0.83× | |
| 25 | Mizoram | ~20K | 0.83× | |
| 26 | Arunachal Pradesh | ~10K | 0.83× | |
| 27 | Goa | ~20K | 0.80× | |
| 28 | Sikkim | ~10K | 0.80× | |
| 29 | Meghalaya | ~20K | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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