A data profile of the people who buy, follow and care about Android (operating system) in Belgium — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 2,536,071 people in Belgium.
The average Android (operating system) fan in Belgium is 43.0 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Belgium, Snapchat, Nigeria, with strongest over-indexing on Belgium (1.71× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Android (operating system) fan in Belgium is balanced, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for Belgium.
The key figures that characterise the Android (operating system) profile in Belgium.
53.4% are female, 46.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.0 |
| Estimated audience size | 2,536,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Android (operating system) audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.31× | |
| 02 | West Flanders | ~300K | 1.20× | |
| 03 | Antwerp | ~300K | 1.19× | |
| 04 | East Flanders | ~300K | 1.15× | |
| 05 | Flemish Brabant | ~200K | 1.03× | |
| 06 | Liege | ~200K | 1.01× | |
| 07 | Brussels | ~200K | 0.92× | |
| 08 | Hainaut | ~200K | 0.91× | |
| 09 | Luxembourg | ~60K | 0.85× | |
| 10 | Province of Namur | ~90K | 0.77× | |
| 11 | Walloon Brabant | ~50K | 0.77× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MyFitnessPal | Sports | 2.03× | ||
| 02 | Nigeria | Travel & Leisure | 1.95× | ||
| 03 | Tibetan Buddhism | Politics & Society | 1.94× | ||
| 04 | Snapchat | Internet & Social Media | 1.92× | ||
| 05 | Bollywood movies | Movies & TV | 1.84× | ||
| 06 | Islamic banking | Business & Career | 1.84× | ||
| 07 | Travel Blogger | Travel & Leisure | 1.82× | ||
| 08 | Hindi | Politics & Society | 1.82× | ||
| 09 | Skype | Internet & Social Media | 1.72× | ||
| 10 | Belgium | Travel & Leisure | 1.71× | ||
| 11 | Breathing | Health | 1.61× | ||
| 12 | Photo-book | Kids & Family | 1.58× | ||
| 13 | Lung cancer awareness | Health | 1.58× | ||
| 14 | Turmeric | Food & Beverages | 1.56× | ||
| 15 | Doha | Travel & Leisure | 1.56× | ||
| 16 | Ibis Budget | Travel & Leisure | 1.53× | ||
| 17 | Superfood | Food & Beverages | 1.52× | ||
| 18 | Video blog | Internet & Social Media | 1.51× | ||
| 19 | Oman | Travel & Leisure | 1.51× | ||
| 20 | Cayenne pepper | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.09× | |
| Price Sensitivity | PREMIUM | 1.09× | |
| Travelling | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Quality Awareness | PREMIUM | 0.74× |
Android (operating system) has an estimated audience of 2,536,071 people in Belgium, concentrated in Antwerp and East Flanders.
53.4% of Android (operating system) fans are female, 46.6% are male, with an average age of 43.0 years.
Android (operating system) fans show strongest brand affinity for Belgium (1.71×), Snapchat (1.92×), and Nigeria (1.95×) over the country average.
Android (operating system) fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Android (operating system) itself, the audience over-indexes on Snapchat (1.92×), Nigeria (1.95×), Bollywood movies (1.84×), and MyFitnessPal (2.03×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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