A data profile of the people who buy, follow and care about Sports in Belgium — modelled from more than twelve digital signal sources. Sports has an estimated audience of 6,593,889 people in Belgium.
Sports has an estimated audience of 6,593,889 people in Belgium. 51.8% are female, 48.2% are male, average age 42.8.
Demographically, the Sports audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Patriotism.
The key figures that characterise the Sports profile in Belgium.
51.8% are female, 48.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.8 |
| Estimated audience size | 6,593,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Sports audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.75× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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