A data profile of the people who buy, follow and care about Sports in Austria — modelled from more than twelve digital signal sources. Sports has an estimated audience of 4,361,859 people in Austria.
The average Sports fan in Austria is 40.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Gestört aber GeiL, with strongest over-indexing on Gestört aber GeiL (1.57× the country average).
Demographically, the Sports audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 9 regions tracked by Rascasse.
The typical Sports fan in Austria is balanced, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Gestört aber GeiL.
The key figures that characterise the Sports profile in Austria.
51.7% are female, 48.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 40.4 |
| Estimated audience size | 4,361,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Sports audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Where the Sports audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~400K | 1.41× | |
| 02 | Salzburg | ~300K | 1.19× | |
| 03 | Burgenland | ~100K | 1.16× | |
| 04 | Vienna | ~800K | 0.98× | |
| 05 | Vorarlberg | ~100K | 0.94× | |
| 06 | Upper Austria | ~500K | 0.86× | |
| 07 | Lower Austria | ~500K | 0.84× | |
| 08 | Carinthia (state) | ~200K | 0.82× | |
| 09 | Styria | ~400K | 0.80× |
The strongest cross-interests of the Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gestört aber GeiL | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Sustainability | BALANCE | 0.72× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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