A data profile of the people who buy, follow and care about Sports in India — modelled from more than twelve digital signal sources. Sports has an estimated audience of 42,727,561 people in India.
The average Sports fan in India is 31.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Madhya Pradesh.
Top brand affinities include Handball, Commercial bank, High Stakes Gambling, with strongest over-indexing on Handball (1.57× the country average).
Demographically, the Sports audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Social Media Usage, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sports fan in India is more male, around 31.3 years old, with strong Social Media Usage tendencies and a notable affinity for Handball.
The key figures that characterise the Sports profile in India.
25.2% are female, 74.8% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 31.3 |
| Estimated audience size | 42,727,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Sports audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Where the Sports audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~2M | 2.19× | |
| 02 | Bihar | ~1.5M | 1.53× | |
| 03 | Rajasthan | ~1.5M | 1.42× | |
| 04 | West Bengal | ~1.5M | 1.30× | |
| 05 | Uttar Pradesh | ~2.5M | 1.25× | |
| 06 | Chhattisgarh | ~300K | 1.24× | |
| 07 | Maharashtra | ~2.5M | 1.15× | |
| 08 | Odisha | ~500K | 1.15× | |
| 09 | Tamil Nadu | ~1M | 1.10× | |
| 10 | Gujarat | ~1.5M | 1.09× | |
| 11 | Karnataka | ~1M | 1.01× | |
| 12 | Telangana | ~600K | 0.98× | |
| 13 | Assam | ~400K | 0.98× | |
| 14 | Tripura | ~60K | 0.98× | |
| 15 | Goa | ~40K | 0.98× | |
| 16 | Himachal Pradesh | ~200K | 0.97× | |
| 17 | Kerala | ~600K | 0.90× | |
| 18 | Haryana | ~500K | 0.90× | |
| 19 | Jharkhand | ~300K | 0.90× | |
| 20 | Punjab (region) | ~500K | 0.89× | |
| 21 | Andhra Pradesh | ~500K | 0.88× | |
| 22 | Uttarakhand | ~200K | 0.86× | |
| 23 | Meghalaya | ~40K | 0.80× | |
| 24 | Jammu and Kashmir | ~100K | 0.75× | |
| 25 | Arunachal Pradesh | ~20K | 0.75× | |
| 26 | Sikkim | ~10K | 0.74× | |
| 27 | Nagaland | ~20K | 0.72× | |
| 28 | Manipur | ~40K | 0.68× | |
| 29 | Mizoram | ~20K | 0.68× |
The strongest cross-interests of the Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kelly Rowland | Music & Radio | 1.76× | ||
| 02 | Country Inns & Suites | Travel & Leisure | 1.72× | ||
| 03 | Teen Patti Gold | Games | 1.68× | ||
| 04 | Fjällräven | Fashion & Accessoires | 1.66× | ||
| 05 | Helly Hansen | Fashion & Accessoires | 1.64× | ||
| 06 | Süper Lig | Sports | 1.63× | ||
| 07 | Pernod Ricard | Food & Beverages | 1.61× | ||
| 08 | Dream Team | Sports | 1.61× | ||
| 09 | Family Matters | Movies & TV | 1.59× | ||
| 10 | Auvergne-Rhône-Alpes | Travel & Leisure | 1.59× | ||
| 11 | Morphy Richards | Technology & Electronics | 1.58× | ||
| 12 | Betway | Games | 1.58× | ||
| 13 | Handball | Sports | 1.57× | ||
| 14 | Lord of the Rings (board game) | Games | 1.55× | ||
| 15 | High Stakes Gambling | Games | 1.54× | ||
| 16 | 7 Wonders (board game) | Games | 1.54× | ||
| 17 | S.S.C. Napoli | Sports | 1.54× | ||
| 18 | Zimmermann | Home & Garden | 1.54× | ||
| 19 | Commercial bank | Business & Career | 1.52× | ||
| 20 | ACF Fiorentina | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Community Orientation | OPEN | 1.02× | |
| Need for Security | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Sustainability | BALANCE | 0.79× |
Sports has an estimated audience of 42,727,561 people in India, concentrated in Uttar Pradesh and Maharashtra.
25.2% of Sports fans are female, 74.8% are male, with an average age of 31.3 years.
Sports fans show strongest brand affinity for Handball (1.57×), Commercial bank (1.52×), and High Stakes Gambling (1.54×) over the country average.
Sports fans in India are most concentrated in Uttar Pradesh (reach ~2.5M), Maharashtra (reach ~2.5M), and Madhya Pradesh (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Sports itself, the audience over-indexes on Commercial bank (1.52×), High Stakes Gambling (1.54×), Teen Patti Gold (1.68×), and Süper Lig (1.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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