Sports audiences in India

The strongest Sports audiences in India, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in India — full ranking

Top Sports audiences

  1. Indian Premier League (483.7M)
  2. Indian Premier League (152.8M)
  3. India national cricket team (64.2M)
  4. Fitness and wellness (53.5M)
  5. Virat Kohli (49.5M)
  6. Asia Cup (43.5M)
  7. Sports (42.7M)
  8. Hobbies and activities (37.7M)
  9. Sports and outdoors (32.4M)
  10. Cricket (32M)
  11. Chennai Super Kings (27.5M)
  12. Physical fitness (27.1M)
  13. Physical exercise (23.8M)
  14. Outdoor recreation (23.6M)
  15. Rohit Sharma (22.3M)
  16. Royal Challengers Bangalore (19.7M)
  17. Kolkata Knight Riders (18.8M)
  18. Rajasthan Royals (17.8M)
  19. Mumbai Indians (17.1M)
  20. Team sport (16.1M)
  21. Soccer (15.7M)
  22. FIFA World Cup (14.7M)
  23. Real Madrid C.F. (14.7M)
  24. Basketball (14.5M)
  25. Cricket World Cup (13.7M)
  26. Pro Kabaddi (13.7M)
  27. England cricket team (13.4M)
  28. Fantasy sport (13.2M)
  29. Training (12.6M)
  30. Pakistan national cricket team (12.4M)
  31. Fantasy cricket (11.9M)
  32. Hardik Pandya (11.4M)
  33. Baseball (11.2M)
  34. Sunrisers Hyderabad (10.9M)
  35. Premier League (10.7M)
  36. FC Barcelona (10.6M)
  37. ICC Champions Trophy (10.5M)
  38. Manchester United F.C. (10.3M)
  39. UEFA Champions League (10.2M)
  40. Yoga (9.4M)
  41. Sachin Tendulkar (8.7M)
  42. South Africa national cricket team (8.6M)
  43. Big Bash League (8.5M)
  44. Volleyball (8.2M)
  45. Weight training (8.1M)
  46. Cristiano Ronaldo (8.1M)
  47. Kabaddi (7.8M)
  48. RCB (7.5M)
  49. Cricket clothing and equipment (7.5M)
  50. Australian Open (golf) (7.5M)

Other categories in India

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