A data profile of the people who buy, follow and care about Sports and outdoors in India — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 32,371,142 people in India.
Sports and outdoors has an estimated audience of 32,371,142 people in India. 24.1% are female, 75.9% are male, average age 28.9.
Demographically, the Sports and outdoors audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The key figures that characterise the Sports and outdoors profile in India.
24.1% are female, 75.9% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 28.9 |
| Estimated audience size | 32,371,142 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 24% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Sports and outdoors audience comes from India.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 0.99× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Risk Appetite | THRILL | 0.99× | |
| Spirituality | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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