A data profile of the people who buy, follow and care about Sports and outdoors in Netherlands — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 8,658,473 people in Netherlands.
The average Sports and outdoors fan in Netherlands is 40.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Demographically, the Sports and outdoors audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
The key figures that characterise the Sports and outdoors profile in Netherlands.
52.1% are female, 47.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.1 |
| Estimated audience size | 8,658,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Sports and outdoors audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Where the Sports and outdoors audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1.5M | 1.08× | |
| 02 | Utrecht | ~700K | 1.04× | |
| 03 | North Holland | ~1.5M | 0.96× | |
| 04 | Zuid-Holland | ~2M | 0.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.47× | |
| Urban Lifestyle | OPEN | 1.39× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.