Sports and outdoors Audience in Brazil
Sports and outdoors has an estimated audience of 35,541,985 people in Brazil. 55.4% are female, 44.6% are male, average age 37.0. Top brand affinities: Luxury Lifestyle, Bedroom furniture, Adidas Originals, TechCrunch, Olympic Games.
Top brand affinities include Luxury Lifestyle, Bedroom furniture, Adidas Originals, with strongest over-indexing on Luxury Lifestyle (1.63× the country average). Demographically, the Sports and outdoors audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports and outdoors fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 37.0 |
| Estimated audience size | 35,541,985 |
Audience persona
The typical Sports and outdoors fan in Brazil is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury Lifestyle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury Lifestyle | 1.63× | Shopping |
| Bedroom furniture | 1.67× | Home & Garden |
| Adidas Originals | 1.73× | Fashion & Accessoires |
| TechCrunch | 1.63× | Technology & Electronics |
| Olympic Games | 1.54× | Sports |
| AllSaints | 1.51× | Shopping |
| Overstock.com | 1.77× | Home & Garden |
| Dolce & Gabbana | 1.58× | Fashion & Accessoires |
| World Vision International | 1.55× | Politics & Society |
| Brooks Sports | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.14 |
| Early Adopter Mentality | POWER | 1.03 |
| Need for Security | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.99 |
| Urban Lifestyle | OPEN | 0.98 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
See Sports and outdoors audiences in other countries
- Sports and outdoors — Germany
- Sports and outdoors — United States
- Sports and outdoors — United Kingdom
- Sports and outdoors — France
- Sports and outdoors — Italy
- Sports and outdoors — Spain
- Sports and outdoors — Japan
- Sports and outdoors — South Korea
- Sports and outdoors — India
- Sports and outdoors — Canada
- Sports and outdoors — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.