A data profile of the people who buy, follow and care about Sports and outdoors in Spain — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 25,721,195 people in Spain.
Sports and outdoors has an estimated audience of 25,721,195 people in Spain. 53.0% are female, 47.0% are male, average age 41.7. Top brand affinities: Michael Schumacher, Forza Horizon, Le Parisien, Trench coat, Magazine Luiza.
Top brand affinities include Michael Schumacher, Forza Horizon, Le Parisien, with strongest over-indexing on Michael Schumacher (1.53× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Sports and outdoors fan in Spain is balanced, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Michael Schumacher.
The key figures that characterise the Sports and outdoors profile in Spain.
53.0% are female, 47.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.7 |
| Estimated audience size | 25,721,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Sports and outdoors audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parfümerie Douglas Deutschland | Shopping | 1.94× | ||
| 02 | AFL Grand Final | Sports | 1.85× | ||
| 03 | Magazine Luiza | Shopping | 1.84× | ||
| 04 | Castorama | Shopping | 1.74× | ||
| 05 | House of Fraser | Fashion & Accessoires | 1.73× | ||
| 06 | Gamescom | Games | 1.72× | ||
| 07 | Nora Danish | Movies & TV | 1.72× | ||
| 08 | Trench coat | Fashion & Accessoires | 1.69× | ||
| 09 | Le Parisien | News | 1.68× | ||
| 10 | Western Bulldogs | Sports | 1.67× | ||
| 11 | UniEuro | Shopping | 1.65× | ||
| 12 | Japanese street fashion | Fashion & Accessoires | 1.57× | ||
| 13 | Melbourne Football Club | Sports | 1.57× | ||
| 14 | Forza Horizon | Games | 1.55× | ||
| 15 | San Diego Loyal | Sports | 1.55× | ||
| 16 | Michael Schumacher | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Tradition | CONSERVATISM | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.67× | |
| Creativity | OPEN | 0.82× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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