Sports and outdoors Audience in Spain
Sports and outdoors has an estimated audience of 25,721,195 people in Spain. 53.0% are female, 47.0% are male, average age 41.7. Top brand affinities: Singer-songwriter, Sports nutrition, Livemusic, Iberia (airline), Lunch.
Top brand affinities include Singer-songwriter, Sports nutrition, Livemusic, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Sports and outdoors audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports and outdoors fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.7 |
| Estimated audience size | 25,721,195 |
Audience persona
The typical Sports and outdoors fan in Spain is balanced, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 4× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Lunch | 3.33× | Food & Beverages |
| Oncology | 5.64× | Health |
| Video games | 1.77× | Games |
| 1.61× | Internet & Social Media | |
| Self-love | 2.07× | Health |
| Pepe Jeans | 3.81× | Fashion & Accessoires |
| Concerts | 1.5× | Music & Radio |
| Bikini | 1.85× | Fashion & Accessoires |
| Cycling | 1.9× | Sports |
| Bershka | 1.93× | Shopping |
| Property finder | 2.32× | Home & Garden |
| Zara Home | 1.8× | Home & Garden |
| Badoo | 1.75× | Internet & Social Media |
| Max Mara | 3.03× | Fashion & Accessoires |
| Maje | 3.69× | Shopping |
| Hoodie | 2.47× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.3 |
| Individualism | JOY | 1.3 |
| Sustainability | BALANCE | 1.19 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Social Media Usage | JOY | 1.12 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
See Sports and outdoors audiences in other countries
- Sports and outdoors — Germany
- Sports and outdoors — United States
- Sports and outdoors — United Kingdom
- Sports and outdoors — France
- Sports and outdoors — Italy
- Sports and outdoors — Brazil
- Sports and outdoors — Japan
- Sports and outdoors — South Korea
- Sports and outdoors — India
- Sports and outdoors — Canada
- Sports and outdoors — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.