A data profile of the people who buy, follow and care about Sports and outdoors in Mexico — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 15,708,621 people in Mexico.
The average Sports and outdoors fan in Mexico is 30.5 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Nuevo Leon.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (435.25× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Sports and outdoors fan in Mexico is balanced, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Sports and outdoors profile in Mexico.
49.8% are female, 50.2% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 30.5 |
| Estimated audience size | 15,708,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Sports and outdoors audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Where the Sports and outdoors audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~1M | 1.04× | |
| 02 | State of Mexico | ~2M | 0.96× |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 565.67× | ||
| 02 | Costa Rica | Travel & Leisure | 564.25× | ||
| 03 | Shopping and fashion | Shopping | 435.25× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 235.32× | ||
| 05 | Game consoles | Technology & Electronics | 192.57× | ||
| 06 | Catholic Church | Politics & Society | 136.82× | ||
| 07 | Valentine's Day | Kids & Family | 117.12× | ||
| 08 | Sarcasm | Politics & Society | 96.85× | ||
| 09 | Travel agency | Travel & Leisure | 88.40× | ||
| 10 | Mobile game | Games | 82.98× | ||
| 11 | Broadcasting of sports events | Movies & TV | 78.83× | ||
| 12 | Banana | Food & Beverages | 64.75× | ||
| 13 | Love & Sex | Kids & Family | 62.73× | ||
| 14 | El País | News | 60.25× | ||
| 15 | Pilsner | Food & Beverages | 60.25× | ||
| 16 | Dentistry | Business & Career | 56.87× | ||
| 17 | Multi-level marketing | Business & Career | 46.73× | ||
| 18 | Sexology | Kids & Family | 42.79× | ||
| 19 | Breastfeeding | Kids & Family | 36.60× | ||
| 20 | Freeware | Technology & Electronics | 33.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.05× | |
| Travelling | THRILL | 23.04× | |
| Urban Lifestyle | OPEN | 3.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.78× | |
| Extroversion | THRILL | 0.91× |
Sports and outdoors has an estimated audience of 15,708,621 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
49.8% of Sports and outdoors fans are female, 50.2% are male, with an average age of 30.5 years.
Sports and outdoors fans show strongest brand affinity for Shopping and fashion (435.25×), Costa Rica (564.25×), and Game consoles (192.57×) over the country average.
Beyond Sports and outdoors itself, the audience over-indexes on Costa Rica (564.25×), Game consoles (192.57×), Catholic Church (136.82×), and Exfoliation (cosmetology) (235.32×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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