Sports and outdoors Audience in Mexico
Sports and outdoors has an estimated audience of 15,708,621 people in Mexico. 49.8% are female, 50.2% are male, average age 30.5. Top regions: State of Mexico, Nuevo Leon. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
The average Sports and outdoors fan in Mexico is 30.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (435.25× the country average). Demographically, the Sports and outdoors audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports and outdoors fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 30.5 |
| Estimated audience size | 15,708,621 |
Audience persona
The typical Sports and outdoors fan in Mexico is balanced, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Sports and outdoors fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~2M | 0.96× |
| Nuevo Leon | ~1M | 1.04× |
Top brand affinities of Sports and outdoors fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 435.25× | Shopping |
| Costa Rica | 564.25× | Travel & Leisure |
| Game consoles | 192.57× | Technology & Electronics |
| Catholic Church | 136.82× | Politics & Society |
| Exfoliation (cosmetology) | 235.32× | Beauty & Wellness |
| Sarcasm | 96.85× | Politics & Society |
| Mobile game | 82.98× | Games |
| Travel agency | 88.4× | Travel & Leisure |
| Banana | 64.75× | Food & Beverages |
| Valentine's Day | 117.12× | Kids & Family |
| El País | 60.25× | News |
| Broadcasting of sports events | 78.83× | Movies & TV |
| Dentistry | 56.87× | Business & Career |
| Love & Sex | 62.73× | Kids & Family |
| Daily Horoscope | 565.67× | Internet & Social Media |
| Sexology | 42.79× | Kids & Family |
| Freeware | 33.78× | Technology & Electronics |
| Pilsner | 60.25× | Food & Beverages |
| Multi-level marketing | 46.73× | Business & Career |
| Breastfeeding | 36.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.05 |
| Travelling | THRILL | 23.04 |
| Urban Lifestyle | OPEN | 3.82 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
See Sports and outdoors audiences in other countries
- Sports and outdoors — Germany
- Sports and outdoors — United States
- Sports and outdoors — United Kingdom
- Sports and outdoors — France
- Sports and outdoors — Italy
- Sports and outdoors — Spain
- Sports and outdoors — Brazil
- Sports and outdoors — Japan
- Sports and outdoors — South Korea
- Sports and outdoors — India
- Sports and outdoors — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Shopping (15,659,206)
- Food and drink (15,551,901)
Frequently asked questions
How many fans does Sports and outdoors have in Mexico?
Sports and outdoors has an estimated audience of 15,708,621 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
What is the gender split and age of Sports and outdoors fans?
49.8% of Sports and outdoors fans are female, 50.2% are male, with an average age of 30.5 years.
Which brands do Sports and outdoors fans like most?
Sports and outdoors fans show strongest brand affinity for Shopping and fashion (435.25×), Costa Rica (564.25×), and Game consoles (192.57×) over the country average.
What other brands do Sports and outdoors fans also like?
Beyond Sports and outdoors itself, the audience over-indexes on Costa Rica (564.25×), Game consoles (192.57×), Catholic Church (136.82×), and Exfoliation (cosmetology) (235.32×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.