Sports and outdoors Audience in United States

Sports and outdoors has an estimated audience of 173,827,888 people in United States. 50.8% are female, 49.2% are male, average age 37.1. Top regions: Texas, California, Florida. Top brand affinities: Singer-songwriter, Diabetes mellitus awareness, Microblogging, Autism Awareness, Income tax.

The average Sports and outdoors fan in United States is 37.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Singer-songwriter, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Singer-songwriter (1.52× the country average). Demographically, the Sports and outdoors audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Sports and outdoors fans

Demographic split for Sports and outdoors audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.1
Estimated audience size173,827,888

Audience persona

The typical Sports and outdoors fan in United States is balanced, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.

Sports and outdoors fans by region: top regions in United States

Top regions ranked by reach for Sports and outdoors in United States
RegionReachAffinity
Texas~22M1.69×
California~15M0.76×
Florida~10M0.85×
New York~8.5M0.87×
Pennsylvania~5.5M0.9×
Illinois~5M0.9×
Georgia~5M0.95×
North Carolina~5M0.94×
Ohio~5M0.91×
Michigan~4M0.92×
New Jersey~4M0.92×
Virginia~4M0.91×
Tennessee~3.5M0.95×
Arizona~3.5M0.93×
Washington~3M0.92×
Massachusetts~3M0.92×
Indiana~3M0.94×
Maryland~3M0.93×
Colorado~3M1.01×
Missouri~2.5M0.96×
Alabama~2.5M1.08×
South Carolina~2.5M0.98×
Wisconsin~2.5M0.95×
Minnesota~2.5M0.94×
Louisiana~2.5M1.01×
Oklahoma~2M1.16×
Kentucky~2M0.97×
Oregon~2M0.96×
Connecticut~1.5M0.97×
Arkansas~1.5M1.17×
Nevada~1.5M0.97×
Utah~1.5M0.97×
Mississippi~1.5M1.04×
Iowa~1.5M1×
Kansas~1.5M1×
Idaho~900K1.06×
Nebraska~900K1.04×
New Mexico~900K1.04×
West Virginia~900K1.09×
Hawaii~800K1.12×
New Hampshire~700K1.08×
Maine~700K1.1×
Montana~600K1.18×
South Dakota~500K1.23×

Top brand affinities of Sports and outdoors fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports and outdoors audience
BrandAffinityCategory
Singer-songwriter1.52×Music & Radio
Diabetes mellitus awareness1.59×Health
Microblogging1.59×Technology & Electronics
Autism Awareness1.61×Health
Income tax1.59×Business & Career
Payment card1.55×Fashion & Accessoires
Donald Duck2.33×Movies & TV
Semi-detached2.37×Home & Garden
Charles, Prince of Wales1.61×Politics & Society
Michael Schumacher1.54×Sports
Trench coat1.87×Fashion & Accessoires
Stair lift1.77×Home & Garden
Printemps1.94×Fashion & Accessoires
Vueling1.57×Travel & Leisure
Renault Kangoo3.04×Cars & Mobility
Refinery291.6×Fashion & Accessoires
Zoopla2.19×Business & Career
Brico Dépôt3.06×Shopping
Frankfurter Allgemeine Zeitung3.27×News
Ulla Popken1.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports and outdoors audience
TraitClusterScore
Design AffinityPREMIUM1.23
SustainabilityBALANCE1.19
SpiritualityBALANCE1.18
IndividualismJOY1.17
Sports ActivityPOWER1.15
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Sports and outdoors
CountryShare
United States24.8%
Japan8.8%
Italy5.6%

See Sports and outdoors audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Sports and outdoors have in United States?

Sports and outdoors has an estimated audience of 173,827,888 people in United States, concentrated in Texas and California.

What is the gender split and age of Sports and outdoors fans?

50.8% of Sports and outdoors fans are female, 49.2% are male, with an average age of 37.1 years.

Which brands do Sports and outdoors fans like most?

Sports and outdoors fans show strongest brand affinity for Singer-songwriter (1.52×), Diabetes mellitus awareness (1.59×), and Microblogging (1.59×) over the country average.

Where do Sports and outdoors fans live in United States?

Sports and outdoors fans in United States are most concentrated in Texas (reach ~22M), California (reach ~15M), and Florida (reach ~10M). These three regions account for the largest share of the active audience.

What other brands do Sports and outdoors fans also like?

Beyond Sports and outdoors itself, the audience over-indexes on Diabetes mellitus awareness (1.59×), Microblogging (1.59×), Autism Awareness (1.61×), and Income tax (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.