Sports and outdoors Audience in United States

Sports and outdoors logo

Sports and outdoors has an estimated audience of 173,827,888 people in United States. 50.8% are female, 49.2% are male, average age 37.1. Top regions: Texas, Florida, California. Top brand affinities: Home construction, Pro-Ject, Tierra caliente, Joshua Jackson, Nick Jr. (Australia).

The average Sports and outdoors fan in United States is 37.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Home construction, Pro-Ject, Tierra caliente, with strongest over-indexing on Home construction (2.92× the country average). Demographically, the Sports and outdoors audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Sports and outdoors fans

Demographic split for Sports and outdoors audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.1
Estimated audience size173,827,888

Audience persona

The typical Sports and outdoors fan in United States is balanced, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Sports and outdoors in United States
RegionReachAffinity
Texas21,600,0001.95×
Florida7,480,2890.64×
California4,551,0820.24×
Georgia4,539,5910.85×
North Carolina4,044,5290.77×
Illinois3,775,7290.65×
Alabama3,353,5461.38×
Colorado2,891,3121.06×
Oklahoma2,790,0001.76×
Tennessee2,484,8800.71×
Louisiana2,401,7971.07×
South Carolina2,232,1350.85×
Arkansas2,070,0001.95×
Missouri1,995,4020.71×
Mississippi1,950,9431.36×
Indiana1,945,9070.61×
New York1,861,8740.19×
Ohio1,696,0490.32×
Pennsylvania1,610,2240.28×
Virginia1,546,2200.37×
Kentucky1,539,8060.71×
Wisconsin1,469,4840.56×
Iowa1,434,0181×
Kansas1,373,2101×
Michigan1,371,8260.3×
Arizona1,323,2620.37×
Massachusetts1,299,4550.38×
Oregon1,272,0720.64×
Washington1,268,4890.36×
Idaho1,260,0001.57×
Minnesota1,219,1440.49×
Nebraska1,199,5281.38×
Connecticut1,197,7050.69×
New Mexico1,193,2641.37×
Nevada1,189,4050.71×
West Virginia1,170,0001.84×
Utah1,167,2080.75×
Maryland1,153,8400.39×
New Jersey1,151,0510.26×
Hawaii1,080,0001.97×
New Hampshire990,0001.79×
Maine900,0001.9×
Montana697,0502.68×
South Dakota580,7703.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports and outdoors audience
BrandAffinityCategory
Home construction2.92×Home & Garden
Pro-Ject3.08×Music & Radio
Tierra caliente4.07×Travel & Leisure
Joshua Jackson2.28×Movies & TV
Nick Jr. (Australia)3.89×Kids & Family
Nuts (film)2.5×Movies & TV
New York Harbor4.74×Travel & Leisure
Finding Your Roots4.11×Movies & TV
Certified diabetes educator4.69×Business & Career
9NEWS (KUSA)1.6×Movies & TV
E-box4.07×Health
Embroidery Library4.41×Home & Garden
Bruklinas4.62×Travel & Leisure
Cadillac CT63.48×Cars & Mobility
Cal Ripken, Jr.3.76×Sports
Mother Goose4.18×Literature
Peace and conflict studies4.06×Politics & Society
California University of Pennsylvania4.23×Business & Career
Cacique2.24×Food & Beverages
Los Cadetes de Linares4.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports and outdoors audience
TraitClusterScore
Sports ActivityPOWER1.42
Luxury OrientationPREMIUM1.37
SustainabilityBALANCE1.36
LGBTQ+ IdentityOPEN1.36
IndividualismJOY1.14
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Sports and outdoors
CountryShare
United States24.8%
Japan8.8%
Italy5.6%

See Sports and outdoors audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Sports and outdoors have in United States?

Sports and outdoors has an estimated audience of 173,827,888 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Sports and outdoors fans?

50.8% of Sports and outdoors fans are female, 49.2% are male, with an average age of 37.1 years.

Which brands do Sports and outdoors fans like most?

Sports and outdoors fans show strongest brand affinity for Home construction (2.92×), Pro-Ject (3.08×), and Tierra caliente (4.07×) over the country average.

Where do Sports and outdoors fans live in United States?

Sports and outdoors fans in United States are most concentrated in Texas (reach 21,600,000), Florida (reach 7,480,289), and California (reach 4,551,082). These three regions account for the largest share of the active audience.

What other brands do Sports and outdoors fans also like?

Beyond Sports and outdoors itself, the audience over-indexes on Pro-Ject (3.08×), Tierra caliente (4.07×), Joshua Jackson (2.28×), and Nick Jr. (Australia) (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.