Rascasse Audience Intelligence

Sports and outdoors Audience in United States

A data profile of the people who buy, follow and care about Sports and outdoors in United States — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 173,827,888 people in United States.

#3among Lifestyle cluster in United States#4among Topic in United States#1in Sports

The average Sports and outdoors fan in United States is 37.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Singer-songwriter, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Singer-songwriter (1.52× the country average).

Demographically, the Sports and outdoors audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports and outdoors fan in United States is balanced, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports and outdoors profile in United States.

Audience size
173.8M
in United States
Gender
50.8%♀
49.2% male
Age
37.1
average years
Country rank
#9
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports and outdoors fans

50.8% are female, 49.2% are male, average age 37.1.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Sports and outdoors audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.1
Estimated audience size173,827,888
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Sports and outdoors audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3917%
40-4919%
50+18%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Sports and outdoors audience comes from United States.

Worldwide audience distribution share by country for Sports and outdoors
CountryShare
United States24.8%
Japan8.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports and outdoors audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports and outdoors fans by region: top regions in United States
#RegionReachAffinity×
01Texas~22M1.88×
02Montana~700K1.36×
03South Dakota~500K1.28×
04Oklahoma~2.5M1.26×
05Alabama~3M1.25×
06Wyoming~300K1.24×
07Arkansas~2M1.23×
08West Virginia~900K1.15×
09Idaho~1M1.11×
10Hawaii~800K1.11×
11Maine~700K1.10×
12Mississippi~1.5M1.08×
13New Mexico~900K1.08×
14New Hampshire~700K1.08×
15Alaska~400K1.07×
16Louisiana~2.5M1.06×
17Nebraska~900K1.03×
18North Dakota~400K1.03×
19Kansas~1.5M1.00×
20Rhode Island~600K1.00×
21Washington, District of Columbia~500K1.00×
22Delaware~500K0.99×
23Iowa~1.5M0.98×
24Tennessee~3.5M0.97×
25Colorado~2.5M0.96×
26South Carolina~2.5M0.95×
27Kentucky~2M0.95×
28Utah~1.5M0.95×
29Georgia~5M0.94×
30Connecticut~1.5M0.94×
31Nevada~1.5M0.94×
32Oregon~2M0.93×
33Missouri~2.5M0.92×
34Indiana~3M0.90×
35Wisconsin~2.5M0.90×
36North Carolina~4.5M0.89×
37Minnesota~2M0.89×
38Maryland~2.5M0.88×
39Arizona~3M0.87×
40Massachusetts~3M0.87×
41Washington~3M0.86×
42Michigan~4M0.85×
43New Jersey~4M0.85×
44Virginia~3.5M0.84×
45Illinois~5M0.83×
46Ohio~4.5M0.83×
47Pennsylvania~5M0.82×
48New York~7.5M0.78×
49Florida~9M0.76×
50California~12M0.64×
Fig. 06

Affinity by region

Affinity by region — Sports and outdoors, United States
0.64×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports and outdoors audience
#·InterestCategoryAffinity×
01Frankfurter Allgemeine ZeitungNews3.27×
02Brico DépôtShopping3.06×
03Renault KangooCars & Mobility3.04×
04Semi-detachedHome & Garden2.37×
05Donald DuckMovies & TV2.33×
06ZooplaBusiness & Career2.19×
07PrintempsFashion & Accessoires1.94×
08Trench coatFashion & Accessoires1.87×
09Stair liftHome & Garden1.77×
10Autism AwarenessHealth1.61×
11Charles, Prince of WalesPolitics & Society1.61×
12Refinery29Fashion & Accessoires1.60×
13Diabetes mellitus awarenessHealth1.59×
14MicrobloggingTechnology & Electronics1.59×
15Income taxBusiness & Career1.59×
16VuelingTravel & Leisure1.57×
17Ulla PopkenFashion & Accessoires1.56×
18Payment cardFashion & Accessoires1.55×
19Michael SchumacherSports1.54×
20Singer-songwriterMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports and outdoors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports and outdoors audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.23×
SustainabilityBALANCE1.19×
SpiritualityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports and outdoors audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.62×
Community OrientationOPEN0.80×
IndulgenceJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports and outdoors have in United States?

Sports and outdoors has an estimated audience of 173,827,888 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sports and outdoors fans?

50.8% of Sports and outdoors fans are female, 49.2% are male, with an average age of 37.1 years.

03

Which brands do Sports and outdoors fans like most?

Sports and outdoors fans show strongest brand affinity for Singer-songwriter (1.52×), Diabetes mellitus awareness (1.59×), and Microblogging (1.59×) over the country average.

04

Where do Sports and outdoors fans live in United States?

Sports and outdoors fans in United States are most concentrated in Texas (reach ~22M), California (reach ~12M), and Florida (reach ~9M). These three regions account for the largest share of the active audience.

05

What other brands do Sports and outdoors fans also like?

Beyond Sports and outdoors itself, the audience over-indexes on Diabetes mellitus awareness (1.59×), Microblogging (1.59×), Autism Awareness (1.61×), and Income tax (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Sports and outdoors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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