Microblogging Audience in United States

Microblogging logo

Microblogging has an estimated audience of 12,270,902 people in United States. 57.9% are female, 42.1% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.

The average Microblogging fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.59× the country average). Demographically, the Microblogging audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Microblogging fans

Demographic split for Microblogging audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.1
Estimated audience size12,270,902

Audience persona

The typical Microblogging fan in United States is more female, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shopping and fashion.

Top regions in United States

Top regions ranked by reach for Microblogging in United States
RegionReachAffinity
California1,074,5070.8×
Texas787,5980.75×
Florida584,3680.7×
New York483,5460.71×
Virginia462,0311.55×
Georgia286,6430.76×
Pennsylvania273,2490.66×
North Carolina270,1390.73×
Ohio237,7590.63×
Illinois222,8620.55×
Michigan186,8580.58×
New Jersey186,8370.6×
Missouri183,2110.93×
Washington171,1370.7×
Arizona167,0590.67×
Maryland164,5880.78×
Massachusetts164,3570.68×
South Carolina152,5540.83×
Indiana148,6380.66×
Oklahoma138,5251.02×
Louisiana126,0140.8×
Tennessee125,7170.51×
Oregon121,2890.86×
Mississippi115,1541.14×
Wisconsin99,1270.54×
Kentucky98,4610.64×
Colorado95,9960.5×
Alabama95,3060.56×
Arkansas94,4320.93×
Minnesota94,1010.54×
Idaho87,7881.43×
Kansas81,0540.84×
West Virginia80,4401.41×
Hawaii77,4101.47×
Iowa76,9480.76×
Nebraska76,7021.25×
Nevada76,0550.64×
South Dakota75,3492.66×
Utah74,6350.68×
Connecticut70,6940.57×
Rhode Island69,8181.79×
Maine69,7761.59×
New Mexico64,5631.05×
New Hampshire60,2541.25×
Montana57,2541.68×
Alaska51,0831.95×
Washington, District of Columbia45,1451.22×
Wyoming41,4092.28×
Vermont40,0581.86×
North Dakota36,6821.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microblogging audience
BrandAffinityCategory
Shopping and fashion1.59×Shopping
Sports and outdoors1.59×Sports
Arts and music1.59×Arts & Culture
Business and industry1.59×Business & Career
Family and relationships1.59×Kids & Family
Home and garden1.59×Home & Garden
Hobbies and activities1.59×Sports
Culture1.5×Literature
Sustainability1.59×Politics & Society
Peace1.59×Politics & Society
Buddhism1.59×Health
Gender equality1.59×Politics & Society
Perfume (Japanese band)1.6×Music & Radio
Indian Premier League1.59×Sports
Flipkart1.59×Shopping
Sanrio1.59×Business & Career
Spirited Away1.59×Movies & TV
Kebaya1.59×Fashion & Accessoires
My Neighbor Totoro1.58×Movies & TV
Hatsune Miku1.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microblogging audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
Luxury OrientationPREMIUM1.48
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.35
MindfulnessBALANCE1.22
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Microblogging
CountryShare
United States30.1%
United Kingdom5.5%
Philippines5.2%

See Microblogging audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Microblogging have in United States?

Microblogging has an estimated audience of 12,270,902 people in United States, concentrated in California and Texas.

What is the gender split and age of Microblogging fans?

57.9% of Microblogging fans are female, 42.1% are male, with an average age of 35.1 years.

Which brands do Microblogging fans like most?

Microblogging fans show strongest brand affinity for Shopping and fashion (1.59×), Sports and outdoors (1.59×), and Arts and music (1.59×) over the country average.

Where do Microblogging fans live in United States?

Microblogging fans in United States are most concentrated in California (reach 1,074,507), Texas (reach 787,598), and Florida (reach 584,368). These three regions account for the largest share of the active audience.

What other brands do Microblogging fans also like?

Beyond Microblogging itself, the audience over-indexes on Sports and outdoors (1.59×), Arts and music (1.59×), Business and industry (1.59×), and Family and relationships (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microblogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.