Rascasse Audience Intelligence

Microblogging Audience in United States

A data profile of the people who buy, follow and care about Microblogging in United States — modelled from more than twelve digital signal sources. Microblogging has an estimated audience of 12,270,902 people in United States.

#7among Tech trend in United States#1928among Topic in United States#142in Technology & Electronics

The average Microblogging fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.59× the country average).

Demographically, the Microblogging audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microblogging fan in United States is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Shopping and fashion.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microblogging profile in United States.

Audience size
12.3M
in United States
Gender
57.9%♀
42.1% male
Age
35.1
average years
Country rank
#2906
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microblogging fans

57.9% are female, 42.1% are male, average age 35.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Microblogging audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.1
Estimated audience size12,270,902
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Microblogging audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4916%
50+16%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Microblogging audience comes from United States.

Worldwide audience distribution share by country for Microblogging
CountryShare
United States30.1%
United Kingdom5.5%
Philippines5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microblogging audience in United States is strongest.

Fig. 05

Top regions by affinity

Microblogging fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K1.13×
02South Dakota~30K1.12×
03Montana~40K1.11×
04North Dakota~30K1.08×
05West Virginia~60K1.07×
06Maine~50K1.07×
07Rhode Island~40K1.07×
08Alaska~30K1.07×
09New Hampshire~50K1.06×
10Vermont~20K1.06×
11Idaho~60K1.04×
12Hawaii~50K1.04×
13Delaware~40K1.03×
14Missouri~200K1.02×
15Nebraska~60K1.02×
16Mississippi~100K1.01×
17New Mexico~60K1.01×
18Washington, District of Columbia~40K1.01×
19Oklahoma~100K0.99×
20Arkansas~100K0.99×
21Kansas~90K0.98×
22Louisiana~200K0.97×
23Iowa~100K0.97×
24Kentucky~100K0.96×
25Oregon~100K0.96×
26Nevada~100K0.96×
27Utah~100K0.96×
28South Carolina~200K0.95×
29Alabama~200K0.95×
30Connecticut~100K0.95×
31Indiana~200K0.93×
32Maryland~200K0.93×
33Wisconsin~200K0.93×
34Minnesota~200K0.93×
35Arizona~200K0.92×
36Tennessee~200K0.92×
37Colorado~200K0.92×
38Washington~200K0.91×
39Massachusetts~200K0.91×
40Georgia~300K0.90×
41Ohio~300K0.90×
42North Carolina~300K0.89×
43Michigan~300K0.89×
44New Jersey~300K0.89×
45Pennsylvania~400K0.87×
46Illinois~400K0.86×
47Florida~700K0.84×
48New York~600K0.83×
49Texas~900K0.82×
50California~1M0.79×
Fig. 06

Affinity by region

Affinity by region — Microblogging, United States
0.79×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microblogging audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microblogging audience
#·InterestCategoryAffinity×
01Kiki's Delivery ServiceMovies & TV1.71×
02Shopping and fashionShopping1.59×
03Sports and outdoorsSports1.59×
04Arts and musicArts & Culture1.59×
05Business and industryBusiness & Career1.59×
06Family and relationshipsKids & Family1.59×
07Home and gardenHome & Garden1.59×
08Hobbies and activitiesSports1.59×
09SustainabilityPolitics & Society1.59×
10PeacePolitics & Society1.59×
11BuddhismHealth1.59×
12Gender equalityPolitics & Society1.59×
13Indian Premier LeagueSports1.59×
14FlipkartShopping1.59×
15SanrioBusiness & Career1.59×
16Spirited AwayMovies & TV1.59×
17KebayaFashion & Accessoires1.59×
18My Neighbor TotoroMovies & TV1.58×
19Hatsune MikuLiterature1.52×
20CultureLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microblogging audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microblogging audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.88×
TraditionCONSERVATISM0.85×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microblogging audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.04×
Social Media UsageJOY0.07×
Luxury OrientationPREMIUM0.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microblogging have in United States?

Microblogging has an estimated audience of 12,270,902 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Microblogging fans?

57.9% of Microblogging fans are female, 42.1% are male, with an average age of 35.1 years.

03

Which brands do Microblogging fans like most?

Microblogging fans show strongest brand affinity for Shopping and fashion (1.59×), Sports and outdoors (1.59×), and Arts and music (1.59×) over the country average.

04

Where do Microblogging fans live in United States?

Microblogging fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Microblogging fans also like?

Beyond Microblogging itself, the audience over-indexes on Sports and outdoors (1.59×), Arts and music (1.59×), Business and industry (1.59×), and Family and relationships (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Microblogging audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microblogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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