Sanrio Audience in United States
Sanrio has an estimated audience of 3,491,202 people in United States. 64.8% are female, 35.2% are male, average age 24.8. Top regions: California, Texas, Florida. Top brand affinities: Hello Kitty, Barbie, Rilakkuma, Twitch, Harry Potter.
The average Sanrio fan in United States is 24.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hello Kitty, Barbie, Rilakkuma, with strongest over-indexing on Hello Kitty (12.44× the country average). Demographically, the Sanrio audience skews more female with an average age of 24.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Sanrio fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 24.8 |
| Estimated audience size | 3,491,202 |
Audience persona
The typical Sanrio fan in United States is more female, around 24.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hello Kitty.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,074,732 | 2.8× |
| Texas | 521,812 | 1.74× |
| Florida | 281,408 | 1.19× |
| New York | 226,297 | 1.16× |
| Illinois | 132,282 | 1.14× |
| Georgia | 116,395 | 1.08× |
| Washington | 112,232 | 1.6× |
| Arizona | 111,557 | 1.56× |
| North Carolina | 106,036 | 1.01× |
| Virginia | 96,277 | 1.13× |
| Pennsylvania | 93,578 | 0.8× |
| New Jersey | 88,235 | 0.99× |
| Ohio | 77,914 | 0.72× |
| Michigan | 71,488 | 0.78× |
| Nevada | 67,147 | 1.99× |
| Maryland | 63,862 | 1.06× |
| Massachusetts | 61,441 | 0.89× |
| Tennessee | 58,942 | 0.84× |
| Indiana | 55,117 | 0.86× |
| Hawaii | 54,440 | 3.63× |
| Oregon | 51,992 | 1.3× |
| Colorado | 48,908 | 0.89× |
| Minnesota | 46,818 | 0.94× |
| Missouri | 43,440 | 0.77× |
| South Carolina | 40,314 | 0.77× |
| Wisconsin | 39,156 | 0.75× |
| Oklahoma | 38,247 | 0.99× |
| Louisiana | 37,221 | 0.83× |
| Alabama | 36,847 | 0.76× |
| Kentucky | 33,664 | 0.77× |
| Utah | 28,532 | 0.91× |
| Connecticut | 28,173 | 0.8× |
| Kansas | 23,181 | 0.84× |
| Arkansas | 21,960 | 0.76× |
| New Mexico | 19,483 | 1.11× |
| Iowa | 18,760 | 0.65× |
| Mississippi | 18,174 | 0.63× |
| Nebraska | 13,876 | 0.79× |
| New Hampshire | 12,758 | 0.93× |
| Idaho | 12,664 | 0.72× |
| West Virginia | 10,985 | 0.68× |
| Rhode Island | 8,773 | 0.79× |
| Alaska | 8,636 | 1.16× |
| Washington, District of Columbia | 7,479 | 0.71× |
| Delaware | 7,084 | 0.74× |
| Maine | 6,685 | 0.53× |
| Montana | 4,498 | 0.46× |
| South Dakota | 4,428 | 0.55× |
| North Dakota | 4,024 | 0.56× |
| Vermont | 2,801 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hello Kitty | 12.44× | Kids & Family |
| Barbie | 4.99× | Movies & TV |
| Rilakkuma | 29.43× | Literature |
| Twitch | 4.34× | Games |
| Harry Potter | 2.68× | Movies & TV |
| KPop Demon Hunters | 3.12× | Movies & TV |
| Bath and Bodyworks | 4.42× | Shopping |
| Movies | 1.51× | Movies & TV |
| TikTok | 1.87× | Internet & Social Media |
| Cuteness | 5.22× | Beauty & Wellness |
| Bad Bunny | 3.58× | Music & Radio |
| Spirit Halloween | 3.42× | Kids & Family |
| Shōjo manga | 7.28× | Literature |
| Labubu | 4.41× | Kids & Family |
| K-pop | 3.24× | Music & Radio |
| Nerd | 3.69× | Technology & Electronics |
| BTS | 6.17× | Music & Radio |
| Fashion Nova | 2.71× | Shopping |
| Anime and manga fandom | 3.08× | Literature |
| Anime convention | 3.12× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.36 |
| Mindfulness | BALANCE | 1.67 |
| Sustainability | BALANCE | 1.51 |
| Pet Ownership | JOY | 1.48 |
| Early Adopter Mentality | POWER | 1.47 |
| DIY Mentality | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 44.6% |
| United States | 17.8% |
| China | 3.1% |
See Sanrio audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
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- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Sanrio have in United States?
Sanrio has an estimated audience of 3,491,202 people in United States, concentrated in California and Texas.
What is the gender split and age of Sanrio fans?
64.8% of Sanrio fans are female, 35.2% are male, with an average age of 24.8 years.
Which brands do Sanrio fans like most?
Sanrio fans show strongest brand affinity for Hello Kitty (12.44×), Barbie (4.99×), and Rilakkuma (29.43×) over the country average.
Where do Sanrio fans live in United States?
Sanrio fans in United States are most concentrated in California (reach 1,074,732), Texas (reach 521,812), and Florida (reach 281,408). These three regions account for the largest share of the active audience.
What other brands do Sanrio fans also like?
Beyond Sanrio itself, the audience over-indexes on Barbie (4.99×), Rilakkuma (29.43×), Twitch (4.34×), and Harry Potter (2.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sanrio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.