Rascasse Audience Intelligence

Dolls Kill Target Market in United States

A data profile of the people who buy, follow and care about Dolls Kill in United States — modelled from more than twelve digital signal sources. Dolls Kill has an estimated audience of 2,194,566 people in United States.

#16among Fashion in United States#1343among Brand in United States#240in Shopping

The average Dolls Kill fan in United States is 24.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Depop, Millie Bobby Brown, Gothic Culture, with strongest over-indexing on Depop (20.12× the country average).

Demographically, the Dolls Kill audience skews more female with an average age of 24.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dolls Kill fan in United States is more female, around 24.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Depop.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dolls Kill profile in United States.

Audience size
2.2M
in United States
Gender
73.7%♀
26.3% male
Age
24.2
average years
Country rank
#13225
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dolls Kill

73.7% are female, 26.3% are male, average age 24.2.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Dolls Kill audience in United States
MetricValue
Female73.7%
Male26.3%
Average age24.2
Estimated audience size2,194,566
Fig. 03

Age distribution

Ø 24.2
average years
Age distribution of the Dolls Kill audience in United States
Age bracketShare%
16-1967%
20-2920%
30-397%
40-494%
50+2%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Dolls Kill audience comes from United States.

Worldwide audience distribution share by country for Dolls Kill
CountryShare
United States61.0%
United Kingdom4.6%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dolls Kill audience in United States is strongest.

Fig. 05

Top regions by affinity

Dolls Kill customers by region in United States
#RegionReachAffinity×
01California~400K1.71×
02Nevada~30K1.56×
03Washington, District of Columbia~10K1.48×
04Louisiana~40K1.44×
05New York~200K1.34×
06Arizona~60K1.32×
07Florida~200K1.29×
08Maryland~50K1.28×
09Georgia~90K1.25×
10Oregon~30K1.21×
11Colorado~40K1.18×
12Washington~50K1.16×
13Pennsylvania~80K1.10×
14Illinois~80K1.09×
15Alabama~30K1.07×
16New Jersey~60K1.04×
17Tennessee~50K1.04×
18New Mexico~10K1.04×
19Texas~200K1.03×
20Michigan~60K1.01×
21Utah~20K1.00×
22Rhode Island~7K0.99×
23Delaware~6K0.99×
24Massachusetts~40K0.98×
25Virginia~50K0.97×
26Missouri~40K0.97×
27Connecticut~20K0.97×
28Alaska~5K0.97×
29North Carolina~70K0.96×
30Ohio~70K0.94×
31Hawaii~9K0.94×
32Mississippi~20K0.93×
33Kentucky~30K0.92×
34South Carolina~30K0.90×
35Indiana~40K0.89×
36Oklahoma~20K0.89×
37West Virginia~9K0.87×
38Arkansas~20K0.82×
39Wisconsin~30K0.81×
40Minnesota~30K0.80×
41Idaho~9K0.80×
42Kansas~10K0.79×
43Montana~5K0.79×
44Vermont~3K0.79×
45Maine~6K0.77×
46New Hampshire~7K0.75×
47Nebraska~8K0.71×
48North Dakota~3K0.69×
49Iowa~10K0.65×
50South Dakota~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Dolls Kill, United States
0.62×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dolls Kill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dolls Kill audience
#·InterestCategoryAffinity×
01Gothic CultureFashion & Accessoires41.23×
02DepopFashion & Accessoires20.12×
03The RealRealFashion & Accessoires14.22×
04SanrioBusiness & Career12.32×
05Society6Shopping11.72×
06SSENSEShopping9.41×
07Hello KittyKids & Family6.98×
08Gothic rockMusic & Radio6.96×
09Millie Bobby BrownMovies & TV6.89×
10BTSMusic & Radio6.49×
11Goth subcultureFashion & Accessoires6.11×
12Gothic fashionFashion & Accessoires6.01×
13Hailee SteinfeldMovies & TV4.62×
14YouTube MusicInternet & Social Media4.59×
15Sabrina CarpenterMusic & Radio4.49×
16TwitchGames3.09×
17Fashion NovaShopping3.07×
18The Gilded AgeMovies & TV3.06×
19Taylor SwiftMusic & Radio2.53×
20Harry PotterMovies & TV2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dolls Kill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dolls Kill audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
ExtroversionTHRILL1.27×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dolls Kill audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Need for SecurityCONSERVATISM0.39×
Community OrientationOPEN0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dolls Kill's target market in United States?

Dolls Kill's target market in United States covers an estimated 2,194,566 people, concentrated in California and Texas.

02

What is the gender split and age of Dolls Kill customers?

73.7% of the Dolls Kill audience are female, 26.3% are male, with an average age of 24.2 years.

03

Which brands do Dolls Kill fans like most?

Dolls Kill fans show strongest brand affinity for Depop (20.12×), Millie Bobby Brown (6.89×), and Gothic Culture (41.23×) over the country average.

04

Where do Dolls Kill fans live in United States?

Dolls Kill fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dolls Kill fans also like?

Beyond Dolls Kill itself, the audience over-indexes on Millie Bobby Brown (6.89×), Gothic Culture (41.23×), The RealReal (14.22×), and YouTube Music (4.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Dolls Kill audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dolls Kill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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