Dolls Kill Audience in United States

Dolls Kill logo

Dolls Kill has an estimated audience of 2,252,809 people in United States. 73.7% are female, 26.3% are male, average age 24.2. Top regions: California, Texas, Florida. Top brand affinities: Depop, Millie Bobby Brown, Gothic Culture, The RealReal, YouTube Music.

The average Dolls Kill fan in United States is 24.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Depop, Millie Bobby Brown, Gothic Culture, with strongest over-indexing on Depop (20.12× the country average). Demographically, the Dolls Kill audience skews more female with an average age of 24.2, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Dolls Kill fans

Demographic split for Dolls Kill audience in United States
MetricValue
Female73.7%
Male26.3%
Average age24.2
Estimated audience size2,252,809

Audience persona

The typical Dolls Kill fan in United States is more female, around 24.2 years old, with strong Sustainability tendencies and a notable affinity for Depop.

Top regions in United States

Top regions ranked by reach for Dolls Kill in United States
RegionReachAffinity
California424,0101.71×
Texas214,3701.11×
Florida189,4631.24×
New York177,8111.41×
Georgia89,7491.29×
Pennsylvania85,5561.13×
Illinois84,1401.12×
Ohio67,5710.97×
North Carolina65,9910.97×
Arizona64,4351.4×
Michigan61,7481.05×
New Jersey58,8041.03×
Virginia54,8631×
Washington54,5981.21×
Maryland50,1741.3×
Tennessee48,2681.07×
Colorado43,9451.24×
Massachusetts43,2020.97×
Louisiana40,5511.4×
Indiana38,1120.93×
Missouri36,2661×
Alabama34,7881.11×
Oregon32,2961.25×
Nevada31,6201.45×
South Carolina31,3340.92×
Wisconsin28,0560.83×
Kentucky26,3210.93×
Minnesota25,8850.8×
Oklahoma22,5020.9×
Connecticut21,7490.96×
Utah20,5171.02×
Mississippi16,7430.9×
Arkansas14,8740.8×
Kansas14,3630.81×
New Mexico11,6721.03×
Iowa11,6150.63×
Washington, District of Columbia9,9631.47×
Idaho8,7490.77×
Hawaii8,3830.87×
West Virginia8,3800.8×
Nebraska7,4700.66×
Rhode Island6,5130.91×
New Hampshire6,4060.72×
Maine5,9020.73×
Delaware5,8420.94×
Montana4,5970.74×
Alaska4,4330.92×
Vermont2,7890.71×
South Dakota2,7760.53×
North Dakota2,7750.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dolls Kill audience
BrandAffinityCategory
Depop20.12×Fashion & Accessoires
Millie Bobby Brown6.89×Movies & TV
Gothic Culture41.23×Fashion & Accessoires
The RealReal14.22×Fashion & Accessoires
YouTube Music4.59×Internet & Social Media
Euphoria2.13×Movies & TV
Sanrio12.32×Business & Career
Harry Potter2.52×Movies & TV
Sabrina Carpenter4.49×Music & Radio
Hello Kitty6.98×Kids & Family
Gothic fashion6.01×Fashion & Accessoires
Hailee Steinfeld4.62×Movies & TV
Gothic rock6.96×Music & Radio
The Gilded Age3.06×Movies & TV
Snow White6.94×Movies & TV
Fashion Nova3.07×Shopping
Taylor Swift2.53×Music & Radio
Goth subculture6.11×Fashion & Accessoires
Twitch3.09×Games
BTS6.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dolls Kill audience
TraitClusterScore
SustainabilityBALANCE3.8
TraditionCONSERVATISM2.1
MindfulnessBALANCE2.01
ExtroversionTHRILL1.71
Urban LifestyleOPEN1.42
CreativityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Dolls Kill
CountryShare
United States61.5%
United Kingdom4.6%
Canada4.4%

See Dolls Kill audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Dolls Kill have in United States?

Dolls Kill has an estimated audience of 2,252,809 people in United States, concentrated in California and Texas.

What is the gender split and age of Dolls Kill fans?

73.7% of Dolls Kill fans are female, 26.3% are male, with an average age of 24.2 years.

Which brands do Dolls Kill fans like most?

Dolls Kill fans show strongest brand affinity for Depop (20.12×), Millie Bobby Brown (6.89×), and Gothic Culture (41.23×) over the country average.

Where do Dolls Kill fans live in United States?

Dolls Kill fans in United States are most concentrated in California (reach 424,010), Texas (reach 214,370), and Florida (reach 189,463). These three regions account for the largest share of the active audience.

What other brands do Dolls Kill fans also like?

Beyond Dolls Kill itself, the audience over-indexes on Millie Bobby Brown (6.89×), Gothic Culture (41.23×), The RealReal (14.22×), and YouTube Music (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dolls Kill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.