Rascasse Audience Intelligence

The RealReal Target Market in United States

The RealReal has an estimated audience of 4.2M people in United States.

#870among brands in United States#389in Fashion & Accessoires

The average The RealReal fan in United States is 32.6 years old, more female, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Designtaxi, Depop, Black Lapel, with strongest over-indexing on Designtaxi (82.38× the country average).

Demographically, the The RealReal audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

The typical The RealReal fan in United States is more female, around 32.6 years old, with strong Quality Awareness tendencies and a notable affinity for Designtaxi.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
78.2%♀
21.8% male
Age
32.6
average years
Country rank
#7884
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of The RealReal

78.2% are female, 21.8% are male, average age 32.6.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for The RealReal audience in United States
MetricValue
Female78.2%
Male21.8%
Average age32.6
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the The RealReal audience in United States
Age bracketShare%
16-2442%
25-3420%
35-4416%
45-5414%
55+8%
Fig. 04

Worldwide distribution

83.3%

of the worldwide The RealReal audience comes from United States.

Worldwide audience distribution share by country for The RealReal
CountryShare
United States83.3%
Canada2.9%
China1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The RealReal customers by region in United States
#RegionReachAffinity×
01New York~900K3.42×
02Washington, District of Columbia~20K2.22×
03New Jersey~200K1.90×
04Connecticut~90K1.90×
05California~900K1.89×
06Massachusetts~100K1.52×
07Illinois~200K1.41×
08Maryland~100K1.35×
09Rhode Island~20K1.32×
10Florida~400K1.30×
11Texas~300K1.16×
12Virginia~100K1.13×
13Georgia~200K1.12×
14Pennsylvania~200K1.09×
15Arizona~100K1.07×
16Vermont~8K1.05×
17Nevada~40K1.04×
18Colorado~70K1.00×
19South Carolina~70K0.98×
20Washington~90K0.96×
21Louisiana~60K0.96×
22Oregon~50K0.96×
23New Hampshire~20K0.95×
24North Carolina~100K0.93×
25Alabama~60K0.93×
26Tennessee~80K0.92×
27Hawaii~20K0.91×
28Maine~10K0.88×
29Michigan~100K0.85×
30Delaware~10K0.84×
31Mississippi~30K0.79×
32Missouri~60K0.77×
33Ohio~100K0.75×
34Minnesota~50K0.75×
35Kentucky~40K0.74×
36New Mexico~20K0.72×
37Wisconsin~50K0.71×
38Oklahoma~30K0.70×
39Arkansas~30K0.68×
40Montana~9K0.67×
41Indiana~60K0.65×
42Alaska~6K0.62×
43Utah~20K0.59×
44Kansas~20K0.58×
45Nebraska~10K0.57×
46Idaho~10K0.57×
47West Virginia~10K0.54×
48North Dakota~5K0.49×
49South Dakota~5K0.48×
50Iowa~20K0.46×
Fig. 06

Affinity by region

Affinity by region — The RealReal, United States
0.46×1.00×3.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The RealReal audience vs. the country average
#·InterestCategoryAffinity×
01DesigntaxiInternet & Social Media82.38×
02DepopFashion & Accessoires76.03×
03Black LapelFashion & Accessoires73.22×
04Alberta FerrettiFashion & Accessoires58.11×
05Steven AlanMusic & Radio55.74×
06Paul KleeArts & Culture47.47×
07Serge IbakaSports45.63×
08Vestiaire CollectiveFashion & Accessoires37.76×
09ZimmermannHome & Garden20.10×
10VintedFashion & Accessoires19.87×
11The Green MileMovies & TV18.15×
12Claire DanesMovies & TV11.29×
13Polo Ralph LaurenFashion & Accessoires9.73×
14Aerie (American Eagle Outfitters)Brand7.85×
15Men's FashionFashion & Accessoires6.82×
16Princess PollyFashion & Accessoires6.33×
17Makeup TutorialsBeauty & Wellness4.54×
18YouTube MusicMusic & Radio3.89×
19Fashion NovaShopping3.30×
20FIFA World Cup 2026Sports1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The RealReal audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The RealReal audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM8.20×
Luxury OrientationPREMIUM2.35×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The RealReal audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.30×
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.45×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The RealReal over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-realreal-105165” · Methodology