Rascasse Audience Intelligence

The RealReal Target Market in United States

A data profile of the people who buy, follow and care about The RealReal in United States — modelled from more than twelve digital signal sources. The RealReal has an estimated audience of 4,085,927 people in United States.

#815among Brand in United States#387in Fashion & Accessoires

The average The RealReal fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Depop, Claire Danes, Aerie (American Eagle Outfitters), with strongest over-indexing on Depop (76.03× the country average).

Demographically, the The RealReal audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The RealReal fan in United States is more female, around 31.8 years old, with strong Quality Awareness tendencies and a notable affinity for Depop.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The RealReal profile in United States.

Audience size
4.1M
in United States
Gender
78.2%♀
21.8% male
Age
31.8
average years
Country rank
#7919
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The RealReal

78.2% are female, 21.8% are male, average age 31.8.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for The RealReal audience in United States
MetricValue
Female78.2%
Male21.8%
Average age31.8
Estimated audience size4,085,927
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the The RealReal audience in United States
Age bracketShare%
16-1942%
20-2920%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

79.3%

of the worldwide The RealReal audience comes from United States.

Worldwide audience distribution share by country for The RealReal
CountryShare
United States79.3%
Canada2.9%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The RealReal audience in United States is strongest.

Fig. 05

Top regions by affinity

The RealReal customers by region in United States
#RegionReachAffinity×
01New York~700K3.42×
02Washington, District of Columbia~30K2.22×
03New Jersey~200K1.90×
04Connecticut~70K1.90×
05California~800K1.89×
06Massachusetts~100K1.52×
07Illinois~200K1.41×
08Maryland~90K1.35×
09Rhode Island~20K1.32×
10Florida~300K1.30×
11Texas~400K1.16×
12Virginia~100K1.13×
13Georgia~100K1.12×
14Pennsylvania~100K1.09×
15Arizona~80K1.07×
16Vermont~7K1.05×
17Nevada~40K1.04×
18Colorado~60K1.00×
19South Carolina~60K0.98×
20Washington~70K0.96×
21Louisiana~50K0.96×
22Oregon~40K0.96×
23New Hampshire~10K0.95×
24North Carolina~100K0.93×
25Alabama~50K0.93×
26Tennessee~70K0.92×
27Hawaii~20K0.91×
28Maine~10K0.88×
29Michigan~90K0.85×
30Delaware~9K0.84×
31Mississippi~30K0.79×
32Missouri~50K0.77×
33Ohio~90K0.75×
34Minnesota~40K0.75×
35Kentucky~40K0.74×
36New Mexico~10K0.72×
37Wisconsin~40K0.71×
38Oklahoma~30K0.70×
39Arkansas~20K0.68×
40Montana~7K0.67×
41Indiana~50K0.65×
42Alaska~5K0.62×
43Utah~20K0.59×
44Kansas~20K0.58×
45Idaho~10K0.57×
46Nebraska~10K0.57×
47West Virginia~10K0.54×
48North Dakota~4K0.49×
49South Dakota~4K0.48×
50Iowa~10K0.46×
Fig. 06

Affinity by region

Affinity by region — The RealReal, United States
0.46×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The RealReal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The RealReal audience
#·InterestCategoryAffinity×
01DesigntaxiInternet & Social Media82.38×
02DepopFashion & Accessoires76.03×
03Black LapelFashion & Accessoires73.22×
04Steven AlanMusic & Radio55.74×
05Paul KleeArts & Culture47.47×
06Serge IbakaSports45.63×
07Vestiaire CollectiveFashion & Accessoires37.76×
08TradesyShopping25.21×
09ZimmermannHome & Garden20.10×
10The Green MileMovies & TV18.15×
11Claire DanesMovies & TV11.29×
12Polo Ralph LaurenFashion & Accessoires9.73×
13Aerie (American Eagle Outfitters)Brand7.85×
14Men's FashionFashion & Accessoires6.82×
15City BankBusiness & Career5.70×
16Makeup TutorialsBeauty & Wellness4.54×
17Health And BeautyBeauty & Wellness3.95×
18YouTube MusicInternet & Social Media3.89×
19Fashion NovaShopping3.30×
20FIFA World Cup 2026Sports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The RealReal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The RealReal audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM8.20×
Luxury OrientationPREMIUM2.35×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The RealReal audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.30×
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The RealReal's target market in United States?

The RealReal's target market in United States covers an estimated 4,085,927 people, concentrated in California and New York.

02

What is the gender split and age of The RealReal customers?

78.2% of the The RealReal audience are female, 21.8% are male, with an average age of 31.8 years.

03

Which brands do The RealReal fans like most?

The RealReal fans show strongest brand affinity for Depop (76.03×), Claire Danes (11.29×), and Aerie (American Eagle Outfitters) (7.85×) over the country average.

04

Where do The RealReal fans live in United States?

The RealReal fans in United States are most concentrated in California (reach ~800K), New York (reach ~700K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The RealReal fans also like?

Beyond The RealReal itself, the audience over-indexes on Claire Danes (11.29×), Aerie (American Eagle Outfitters) (7.85×), Zimmermann (20.1×), and Polo Ralph Lauren (9.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See The RealReal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The RealReal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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