The RealReal Audience in United States

The RealReal logo

The RealReal has an estimated audience of 3,882,148 people in United States. 78.2% are female, 21.8% are male, average age 31.8. Top regions: California, New York, Texas. Top brand affinities: Depop, Yahoo!ショッピング, Claire Danes, Aerie (American Eagle Outfitters), Zimmermann.

The average The RealReal fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Depop, Yahoo!ショッピング, Claire Danes, with strongest over-indexing on Depop (76.03× the country average). Demographically, the The RealReal audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Consulting

Demographics of The RealReal fans

Demographic split for The RealReal audience in United States
MetricValue
Female78.2%
Male21.8%
Average age31.8
Estimated audience size3,882,148

Audience persona

The typical The RealReal fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Depop.

Top regions in United States

Top regions ranked by reach for The RealReal in United States
RegionReachAffinity
California819,9081.92×
New York663,2943.06×
Texas403,1251.21×
Florida340,7881.3×
New Jersey187,7951.9×
Illinois185,3301.43×
Pennsylvania149,7191.15×
Georgia141,3231.18×
Massachusetts119,4661.56×
North Carolina114,8280.98×
Virginia111,1911.18×
Maryland92,8191.39×
Ohio92,2130.77×
Michigan89,8130.88×
Arizona82,6521.04×
Washington77,9991×
Connecticut71,3221.83×
Tennessee71,2050.91×
Colorado63,6221.04×
South Carolina59,5671.02×
Alabama50,9530.94×
Missouri49,5680.79×
Louisiana48,8830.98×
Indiana47,6740.67×
Oregon43,6170.98×
Minnesota43,5010.78×
Wisconsin41,6700.71×
Nevada38,1061.01×
Kentucky36,5530.75×
Oklahoma30,1490.7×
Washington, District of Columbia26,1022.24×
Mississippi24,8760.78×
Arkansas21,6360.68×
Utah19,8490.57×
Kansas17,5340.57×
Rhode Island15,5841.26×
Hawaii15,0720.9×
New Hampshire14,5040.95×
Iowa14,3010.45×
New Mexico13,0900.67×
Maine12,3500.89×
Idaho10,9010.56×
Nebraska10,4430.54×
West Virginia9,2590.51×
Delaware8,0420.75×
Vermont6,9351.02×
Montana6,7480.63×
Alaska4,0040.48×
South Dakota3,6380.41×
Wyoming3,5950.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The RealReal audience
BrandAffinityCategory
Depop76.03×Fashion & Accessoires
Yahoo!ショッピング4.85×
Claire Danes11.29×Movies & TV
Aerie (American Eagle Outfitters)7.85×
Zimmermann20.1×Home & Garden
Vestiaire Collective37.76×Fashion & Accessoires
Paul Klee47.47×Arts & Culture
Serge Ibaka45.63×Sports
The Green Mile18.15×Movies & TV
Steven Alan55.74×Music & Radio
Black Lapel73.22×Fashion & Accessoires
YouTube Music3.89×Internet & Social Media
Makeup Tutorials4.54×Beauty & Wellness
Men's Fashion6.82×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.9×Internet & Social Media
Tradesy25.21×Shopping
Polo Ralph Lauren9.73×Fashion & Accessoires
Designtaxi82.38×Internet & Social Media
Fashion Nova3.3×Shopping
Health And Beauty3.95×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The RealReal audience
TraitClusterScore
Luxury OrientationPREMIUM4.11
Design AffinityPREMIUM2.69
IndulgenceJOY2.03
Quality AwarenessPREMIUM1.87
SustainabilityBALANCE1.71
CreativityOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for The RealReal
CountryShare
United States78.7%
Canada3.0%
China2.5%

See The RealReal audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does The RealReal have in United States?

The RealReal has an estimated audience of 3,882,148 people in United States, concentrated in California and New York.

What is the gender split and age of The RealReal fans?

78.2% of The RealReal fans are female, 21.8% are male, with an average age of 31.8 years.

Which brands do The RealReal fans like most?

The RealReal fans show strongest brand affinity for Depop (76.03×), Yahoo!ショッピング (4.85×), and Claire Danes (11.29×) over the country average.

Where do The RealReal fans live in United States?

The RealReal fans in United States are most concentrated in California (reach 819,908), New York (reach 663,294), and Texas (reach 403,125). These three regions account for the largest share of the active audience.

What other brands do The RealReal fans also like?

Beyond The RealReal itself, the audience over-indexes on Yahoo!ショッピング (4.85×), Claire Danes (11.29×), Aerie (American Eagle Outfitters) (7.85×), and Zimmermann (20.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The RealReal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.