Aerie (American Eagle Outfitters) Audience in United States

Aerie (American Eagle Outfitters) logo

Aerie (American Eagle Outfitters) has an estimated audience of 16,058,365 people in United States. 86.0% are female, 14.0% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Home equity, Cachorro, JDSU, edureka.

The average Aerie (American Eagle Outfitters) fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Home equity, Cachorro, with strongest over-indexing on Mothercare (5.13× the country average). Demographically, the Aerie (American Eagle Outfitters) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Aerie (American Eagle Outfitters) fans

Demographic split for Aerie (American Eagle Outfitters) audience in United States
MetricValue
Female86.0%
Male14.0%
Average age35.4
Estimated audience size16,058,365

Audience persona

The typical Aerie (American Eagle Outfitters) fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Aerie (American Eagle Outfitters) in United States
RegionReachAffinity
California2,272,1331.29×
Texas1,168,7650.85×
New York1,042,4901.16×
Florida820,4770.75×
Pennsylvania817,9511.51×
North Carolina634,2971.31×
Ohio624,9871.26×
Illinois592,0201.11×
Massachusetts554,3931.75×
New Jersey538,1331.32×
Georgia520,6381.05×
Tennessee464,9371.44×
Virginia457,8871.17×
Michigan457,6231.09×
Kentucky332,6991.65×
South Carolina312,0911.29×
Missouri279,5671.08×
Indiana278,9350.95×
Maryland272,6060.99×
Alabama261,7721.17×
Wisconsin257,2821.06×
Minnesota245,8091.07×
Connecticut243,2571.51×
Washington224,7500.7×
Colorado210,3840.83×
Arizona194,8370.59×
Oklahoma166,3000.93×
Iowa162,4381.23×
Louisiana148,3490.72×
Kansas141,4161.12×
Oregon122,6590.67×
Utah107,0530.74×
Arkansas105,9030.8×
Mississippi100,9170.76×
New Hampshire83,2681.32×
Nebraska81,9521.02×
West Virginia80,5931.08×
Nevada80,2360.52×
Rhode Island69,7091.36×
Maine56,8290.99×
Delaware53,3771.2×
Washington, District of Columbia49,6661.03×
Idaho43,3450.54×
South Dakota39,5271.06×
New Mexico34,1500.42×
Hawaii30,0940.44×
North Dakota26,6910.81×
Vermont25,0300.89×
Montana22,0970.5×
Alaska19,4600.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aerie (American Eagle Outfitters) audience
BrandAffinityCategory
Mothercare5.13×Kids & Family
Home equity2.21×Home & Garden
Cachorro4.78×Pets & Animals
JDSU2.5×Business & Career
edureka29×Business & Career
Jesse Plemons2.69×Movies & TV
Bank account1.87×Business & Career
Christmas Gifts3.93×Kids & Family
CAC 403.37×Business & Career
Certified diabetes educator7.64×Business & Career
UK garage3.04×Music & Radio
Software widget8.3×Technology & Electronics
David Yurman1.59×Fashion & Accessoires
CAC 402.74×Business & Career
JC Whitney8.41×Shopping
Iron Man (film)2.41×Movies & TV
Nebraska Cornhuskers football1.77×Sports
Meals on Wheels2.65×Food & Beverages
Tierra Cali3.43×Travel & Leisure
Urban horticulture1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aerie (American Eagle Outfitters) audience
TraitClusterScore
SustainabilityBALANCE2.72
Design AffinityPREMIUM1.65
Price SensitivityPREMIUM1.59
CreativityOPEN1.44
ExtroversionTHRILL1.36
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Aerie (American Eagle Outfitters)
CountryShare
United States83.8%
Canada9.0%
Mexico1.9%

See Aerie (American Eagle Outfitters) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Aerie (American Eagle Outfitters) have in United States?

Aerie (American Eagle Outfitters) has an estimated audience of 16,058,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Aerie (American Eagle Outfitters) fans?

86.0% of Aerie (American Eagle Outfitters) fans are female, 14.0% are male, with an average age of 35.4 years.

Which brands do Aerie (American Eagle Outfitters) fans like most?

Aerie (American Eagle Outfitters) fans show strongest brand affinity for Mothercare (5.13×), Home equity (2.21×), and Cachorro (4.78×) over the country average.

Where do Aerie (American Eagle Outfitters) fans live in United States?

Aerie (American Eagle Outfitters) fans in United States are most concentrated in California (reach 2,272,133), Texas (reach 1,168,765), and New York (reach 1,042,490). These three regions account for the largest share of the active audience.

What other brands do Aerie (American Eagle Outfitters) fans also like?

Beyond Aerie (American Eagle Outfitters) itself, the audience over-indexes on Home equity (2.21×), Cachorro (4.78×), JDSU (2.5×), and edureka (29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aerie (American Eagle Outfitters). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.