Aerie (American Eagle Outfitters) Audience in United States
Aerie (American Eagle Outfitters) has an estimated audience of 16,058,365 people in United States. 86.0% are female, 14.0% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Bachelor of Business Administration, H&M, Abercrombie & Fitch, Nordstrom.
The average Aerie (American Eagle Outfitters) fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Bachelor of Business Administration, H&M, with strongest over-indexing on Urban Outfitters (6.8× the country average). Demographically, the Aerie (American Eagle Outfitters) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Brand
Demographics of Aerie (American Eagle Outfitters) fans
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 35.4 |
| Estimated audience size | 16,058,365 |
Audience persona
The typical Aerie (American Eagle Outfitters) fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,272,133 | 1.29× |
| Texas | 1,168,765 | 0.85× |
| New York | 1,042,490 | 1.16× |
| Florida | 820,477 | 0.75× |
| Pennsylvania | 817,951 | 1.51× |
| North Carolina | 634,297 | 1.31× |
| Ohio | 624,987 | 1.26× |
| Illinois | 592,020 | 1.11× |
| Massachusetts | 554,393 | 1.75× |
| New Jersey | 538,133 | 1.32× |
| Georgia | 520,638 | 1.05× |
| Tennessee | 464,937 | 1.44× |
| Virginia | 457,887 | 1.17× |
| Michigan | 457,623 | 1.09× |
| Kentucky | 332,699 | 1.65× |
| South Carolina | 312,091 | 1.29× |
| Missouri | 279,567 | 1.08× |
| Indiana | 278,935 | 0.95× |
| Maryland | 272,606 | 0.99× |
| Alabama | 261,772 | 1.17× |
| Wisconsin | 257,282 | 1.06× |
| Minnesota | 245,809 | 1.07× |
| Connecticut | 243,257 | 1.51× |
| Washington | 224,750 | 0.7× |
| Colorado | 210,384 | 0.83× |
| Arizona | 194,837 | 0.59× |
| Oklahoma | 166,300 | 0.93× |
| Iowa | 162,438 | 1.23× |
| Louisiana | 148,349 | 0.72× |
| Kansas | 141,416 | 1.12× |
| Oregon | 122,659 | 0.67× |
| Utah | 107,053 | 0.74× |
| Arkansas | 105,903 | 0.8× |
| Mississippi | 100,917 | 0.76× |
| New Hampshire | 83,268 | 1.32× |
| Nebraska | 81,952 | 1.02× |
| West Virginia | 80,593 | 1.08× |
| Nevada | 80,236 | 0.52× |
| Rhode Island | 69,709 | 1.36× |
| Maine | 56,829 | 0.99× |
| Delaware | 53,377 | 1.2× |
| Washington, District of Columbia | 49,666 | 1.03× |
| Idaho | 43,345 | 0.54× |
| South Dakota | 39,527 | 1.06× |
| New Mexico | 34,150 | 0.42× |
| Hawaii | 30,094 | 0.44× |
| North Dakota | 26,691 | 0.81× |
| Vermont | 25,030 | 0.89× |
| Montana | 22,097 | 0.5× |
| Alaska | 19,460 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 6.8× | Shopping |
| Bachelor of Business Administration | 29× | Business & Career |
| H&M | 4.4× | Shopping |
| Abercrombie & Fitch | 6.84× | Fashion & Accessoires |
| Nordstrom | 2.95× | Shopping |
| Nordstrom rack | 3.31× | Fashion & Accessoires |
| Target Corporation | 2.33× | Shopping |
| ULTA Beauty | 3.45× | Beauty & Wellness |
| J.Crew Factory | 7.02× | Shopping |
| Do it yourself (DIY) | 2.06× | Home & Garden |
| Planet Fitness | 2.19× | Sports |
| Tory Burch | 4.11× | Fashion & Accessoires |
| Ponytail | 5.9× | Fashion & Accessoires |
| Personal care | 2.33× | Health |
| Sephora | 2.21× | Shopping |
| IKEA | 2.17× | Home & Garden |
| Boho-chic | 3.32× | Fashion & Accessoires |
| Marshalls | 2.12× | Fashion & Accessoires |
| Bonnaroo Music Festival | 8.41× | Music & Radio |
| Taylor Swift | 2.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.72 |
| Design Affinity | PREMIUM | 1.65 |
| Price Sensitivity | PREMIUM | 1.59 |
| Creativity | OPEN | 1.44 |
| Extroversion | THRILL | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.8% |
| Canada | 9.0% |
| Mexico | 1.9% |
See Aerie (American Eagle Outfitters) audiences in other countries
- Aerie (American Eagle Outfitters) — Germany
- Aerie (American Eagle Outfitters) — United Kingdom
- Aerie (American Eagle Outfitters) — France
- Aerie (American Eagle Outfitters) — Italy
- Aerie (American Eagle Outfitters) — Spain
- Aerie (American Eagle Outfitters) — Brazil
- Aerie (American Eagle Outfitters) — Japan
- Aerie (American Eagle Outfitters) — South Korea
- Aerie (American Eagle Outfitters) — India
More audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Aerie (American Eagle Outfitters) have in United States?
Aerie (American Eagle Outfitters) has an estimated audience of 16,058,365 people in United States, concentrated in California and Texas.
What is the gender split and age of Aerie (American Eagle Outfitters) fans?
86.0% of Aerie (American Eagle Outfitters) fans are female, 14.0% are male, with an average age of 35.4 years.
Which brands do Aerie (American Eagle Outfitters) fans like most?
Aerie (American Eagle Outfitters) fans show strongest brand affinity for Urban Outfitters (6.8×), Bachelor of Business Administration (29×), and H&M (4.4×) over the country average.
Where do Aerie (American Eagle Outfitters) fans live in United States?
Aerie (American Eagle Outfitters) fans in United States are most concentrated in California (reach 2,272,133), Texas (reach 1,168,765), and New York (reach 1,042,490). These three regions account for the largest share of the active audience.
What other brands do Aerie (American Eagle Outfitters) fans also like?
Beyond Aerie (American Eagle Outfitters) itself, the audience over-indexes on Bachelor of Business Administration (29×), H&M (4.4×), Abercrombie & Fitch (6.84×), and Nordstrom (2.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Aerie (American Eagle Outfitters). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.