Rascasse Audience Intelligence

Aerie (American Eagle Outfitters) Target Market in United States

A data profile of the people who buy, follow and care about Aerie (American Eagle Outfitters) in United States — modelled from more than twelve digital signal sources. Aerie (American Eagle Outfitters) has an estimated audience of 17,494,700 people in United States.

#190among Brand in United States

The average Aerie (American Eagle Outfitters) fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Target Corporation, H&M, with strongest over-indexing on Trader Joe's (3.41× the country average).

Demographically, the Aerie (American Eagle Outfitters) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aerie (American Eagle Outfitters) fan in United States is more female, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Trader Joe's.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aerie (American Eagle Outfitters) profile in United States.

Audience size
17.5M
in United States
Gender
86.0%♀
14.0% male
Age
35.4
average years
Country rank
#1939
Brand in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aerie (American Eagle Outfitters)

86.0% are female, 14.0% are male, average age 35.4.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Aerie (American Eagle Outfitters) audience in United States
MetricValue
Female86.0%
Male14.0%
Average age35.4
Estimated audience size17,494,700
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Aerie (American Eagle Outfitters) audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Aerie (American Eagle Outfitters) audience comes from United States.

Worldwide audience distribution share by country for Aerie (American Eagle Outfitters)
CountryShare
United States83.6%
Canada8.8%
Mexico1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aerie (American Eagle Outfitters) audience in United States is strongest.

Fig. 05

Top regions by affinity

Aerie (American Eagle Outfitters) customers by region in United States
#RegionReachAffinity×
01Kentucky~300K1.65×
02Massachusetts~500K1.64×
03California~3M1.62×
04Connecticut~200K1.45×
05Tennessee~500K1.44×
06Pennsylvania~800K1.42×
07Rhode Island~70K1.36×
08New Hampshire~90K1.34×
09Iowa~200K1.28×
10South Carolina~300K1.26×
11North Carolina~600K1.25×
12Delaware~60K1.25×
13Ohio~600K1.23×
14New Jersey~500K1.22×
15Alabama~300K1.17×
16South Dakota~40K1.17×
17West Virginia~80K1.14×
18Nebraska~90K1.13×
19Virginia~400K1.12×
20Kansas~100K1.11×
21Missouri~300K1.09×
22Wisconsin~300K1.09×
23Minnesota~300K1.09×
24New York~1M1.07×
25Michigan~400K1.06×
26Illinois~600K1.04×
27Maine~60K1.03×
28Georgia~500K0.99×
29North Dakota~30K0.97×
30Washington, District of Columbia~50K0.96×
31Indiana~300K0.95×
32Maryland~300K0.95×
33Vermont~30K0.94×
34Oklahoma~200K0.93×
35Arkansas~100K0.83×
36Colorado~200K0.82×
37Texas~1M0.80×
38Mississippi~100K0.79×
39Utah~100K0.74×
40Louisiana~100K0.72×
41Florida~800K0.71×
42Washington~200K0.68×
43Oregon~100K0.66×
44Alaska~20K0.62×
45Arizona~200K0.58×
46Idaho~40K0.56×
47Nevada~80K0.52×
48Montana~20K0.52×
49New Mexico~30K0.43×
50Hawaii~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Aerie (American Eagle Outfitters), United States
0.42×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aerie (American Eagle Outfitters) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aerie (American Eagle Outfitters) audience
#·InterestCategoryAffinity×
01Abercrombie & FitchFashion & Accessoires5.87×
02H&MShopping4.95×
03Urban OutfittersShopping4.74×
04BirkenstockFashion & Accessoires4.27×
05Cyber MondayShopping3.91×
06Boho-chicFashion & Accessoires3.85×
07Nordstrom rackFashion & Accessoires3.67×
08ULTA BeautyBeauty & Wellness3.57×
09Deal of the dayShopping3.47×
10Trader Joe'sShopping3.41×
11LingerieFashion & Accessoires3.03×
12IKEAHome & Garden2.87×
13Target CorporationShopping2.86×
14NordstromShopping2.59×
15Subscription business modelShopping2.53×
16Personal careHealth2.47×
17Black Friday (shopping)Shopping2.46×
18SephoraShopping2.41×
19Do it yourself (DIY)Home & Garden1.97×
20Luxury goodsFashion & Accessoires1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aerie (American Eagle Outfitters) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aerie (American Eagle Outfitters) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.28×
SustainabilityBALANCE2.18×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aerie (American Eagle Outfitters) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.76×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aerie (American Eagle Outfitters)'s target market in United States?

Aerie (American Eagle Outfitters)'s target market in United States covers an estimated 17,494,700 people, concentrated in California and Texas.

02

What is the gender split and age of Aerie (American Eagle Outfitters) customers?

86.0% of the Aerie (American Eagle Outfitters) audience are female, 14.0% are male, with an average age of 35.4 years.

03

Which brands do Aerie (American Eagle Outfitters) fans like most?

Aerie (American Eagle Outfitters) fans show strongest brand affinity for Trader Joe's (3.41×), Target Corporation (2.86×), and H&M (4.95×) over the country average.

04

Where do Aerie (American Eagle Outfitters) fans live in United States?

Aerie (American Eagle Outfitters) fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Aerie (American Eagle Outfitters) fans also like?

Beyond Aerie (American Eagle Outfitters) itself, the audience over-indexes on Target Corporation (2.86×), H&M (4.95×), Nordstrom rack (3.67×), and Urban Outfitters (4.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aerie (American Eagle Outfitters). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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