Free People Audience in United States

Free People logo

Free People has an estimated audience of 18,894,548 people in United States. 64.9% are female, 35.1% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Anthropologie, Urban Outfitters, Gatorade, Macy's, Nordstrom rack.

The average Free People fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anthropologie, Urban Outfitters, Gatorade, with strongest over-indexing on Anthropologie (3.88× the country average). Demographically, the Free People audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Free People fans

Demographic split for Free People audience in United States
MetricValue
Female64.9%
Male35.1%
Average age36.5
Estimated audience size18,894,548

Audience persona

The typical Free People fan in United States is more female, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Anthropologie.

Top regions in United States

Top regions ranked by reach for Free People in United States
RegionReachAffinity
California2,398,5231.15×
Texas1,442,7330.89×
New York1,233,2441.17×
Florida1,153,8550.9×
Pennsylvania706,3271.11×
North Carolina681,5271.2×
Illinois643,1351.02×
Georgia615,9231.06×
New Jersey527,3591.1×
Massachusetts508,3971.37×
Ohio483,2300.83×
Tennessee469,0451.24×
Virginia461,1521×
Washington424,0041.12×
Michigan394,7090.8×
Colorado358,1561.2×
Arizona350,6260.91×
South Carolina341,8581.2×
Utah305,8771.81×
Maryland298,3320.92×
Indiana294,3520.85×
Alabama290,1081.1×
Minnesota276,5461.02×
Wisconsin274,3300.97×
Louisiana272,8071.12×
Missouri263,5870.87×
Oregon250,8271.16×
Kentucky220,9030.93×
Connecticut217,1601.15×
Oklahoma185,9580.89×
Mississippi161,7221.04×
Arkansas139,1610.89×
Nevada134,5560.74×
Iowa126,7620.81×
Kansas109,1200.73×
Idaho92,2030.97×
Hawaii89,4241.1×
Nebraska77,7920.82×
New Hampshire75,8851.02×
Maine68,4841.01×
Rhode Island66,1001.1×
Washington, District of Columbia65,0911.15×
Montana59,4531.13×
West Virginia57,4180.65×
New Mexico54,2420.57×
Vermont46,1251.39×
Delaware37,5620.72×
South Dakota34,9040.8×
North Dakota28,9930.75×
Alaska26,6210.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free People audience
BrandAffinityCategory
Anthropologie3.88×Shopping
Urban Outfitters3.8×Shopping
Gatorade7.9×Food & Beverages
Macy's1.69×Shopping
Nordstrom rack2.28×Fashion & Accessoires
Aerie (American Eagle Outfitters)3.63×
God1.73×Politics & Society
J.Crew Factory4.86×Shopping
DeviantArt3.02×Internet & Social Media
Macy's1.67×Shopping
Dresses1.63×Fashion & Accessoires
Old Navy1.59×Fashion & Accessoires
Aritzia3.24×Fashion & Accessoires
Season2.29×Travel & Leisure
Order (business)2.2×Business & Career
Fashion Nova2.11×Shopping
Queens2.37×Travel & Leisure
Family (biology)1.91×Kids & Family
Marshalls1.72×Fashion & Accessoires
Boho-chic2.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free People audience
TraitClusterScore
SustainabilityBALANCE3.05
Design AffinityPREMIUM2.02
Luxury OrientationPREMIUM1.69
ExtroversionTHRILL1.55
IndulgenceJOY1.54
Sports ActivityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Free People
CountryShare
United States66.6%
United Kingdom7.4%
Canada4.4%

See Free People audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Free People have in United States?

Free People has an estimated audience of 18,894,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Free People fans?

64.9% of Free People fans are female, 35.1% are male, with an average age of 36.5 years.

Which brands do Free People fans like most?

Free People fans show strongest brand affinity for Anthropologie (3.88×), Urban Outfitters (3.8×), and Gatorade (7.9×) over the country average.

Where do Free People fans live in United States?

Free People fans in United States are most concentrated in California (reach 2,398,523), Texas (reach 1,442,733), and New York (reach 1,233,244). These three regions account for the largest share of the active audience.

What other brands do Free People fans also like?

Beyond Free People itself, the audience over-indexes on Urban Outfitters (3.8×), Gatorade (7.9×), Macy's (1.69×), and Nordstrom rack (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free People. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.