Rascasse Audience Intelligence

Free People Target Market in United States

A data profile of the people who buy, follow and care about Free People in United States — modelled from more than twelve digital signal sources. Free People has an estimated audience of 19,270,420 people in United States.

#173among Brand in United States#91in Fashion & Accessoires

The average Free People fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Anthropologie, Urban Outfitters, Aerie (American Eagle Outfitters), with strongest over-indexing on Anthropologie (3.88× the country average).

Demographically, the Free People audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Free People fan in United States is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Anthropologie.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free People profile in United States.

Audience size
19.3M
in United States
Gender
64.9%♀
35.1% male
Age
36.5
average years
Country rank
#1722
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Free People

64.9% are female, 35.1% are male, average age 36.5.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Free People audience in United States
MetricValue
Female64.9%
Male35.1%
Average age36.5
Estimated audience size19,270,420
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Free People audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Free People audience comes from United States.

Worldwide audience distribution share by country for Free People
CountryShare
United States66.7%
United Kingdom7.3%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free People audience in United States is strongest.

Fig. 05

Top regions by affinity

Free People customers by region in United States
#RegionReachAffinity×
01Utah~300K1.74×
02Vermont~50K1.48×
03Massachusetts~500K1.31×
04Montana~70K1.31×
05New York~1.5M1.22×
06Tennessee~500K1.22×
07Colorado~400K1.20×
08Hawaii~100K1.19×
09Washington, District of Columbia~70K1.19×
10South Carolina~300K1.18×
11Oregon~300K1.17×
12North Carolina~600K1.14×
13Maine~80K1.14×
14California~2.5M1.13×
15Alabama~300K1.12×
16Connecticut~200K1.12×
17Louisiana~300K1.11×
18Mississippi~200K1.09×
19Rhode Island~70K1.08×
20Pennsylvania~700K1.06×
21Washington~400K1.06×
22New Jersey~500K1.05×
23New Hampshire~80K1.03×
24Georgia~600K1.02×
25Minnesota~300K1.01×
26Idaho~100K1.01×
27Illinois~600K0.99×
28Virginia~400K0.93×
29Wisconsin~300K0.93×
30Kentucky~200K0.91×
31Florida~1M0.89×
32Maryland~300K0.89×
33Oklahoma~200K0.89×
34Arkansas~100K0.88×
35Arizona~300K0.87×
36Texas~1.5M0.86×
37Missouri~300K0.85×
38South Dakota~40K0.83×
39North Dakota~30K0.83×
40Iowa~100K0.82×
41Nebraska~80K0.82×
42Indiana~300K0.80×
43Ohio~500K0.79×
44Michigan~400K0.76×
45Delaware~40K0.76×
46Kansas~100K0.75×
47Alaska~30K0.74×
48Nevada~100K0.73×
49West Virginia~60K0.67×
50New Mexico~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Free People, United States
0.60×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free People audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free People audience
#·InterestCategoryAffinity×
01GatoradeFood & Beverages7.90×
02J.Crew FactoryShopping4.86×
03AnthropologieShopping3.88×
04Urban OutfittersShopping3.80×
05Aerie (American Eagle Outfitters)Brand3.63×
06AritziaFashion & Accessoires3.24×
07DeviantArtInternet & Social Media3.02×
08Boho-chicFashion & Accessoires2.62×
09QueensTravel & Leisure2.37×
10SeasonTravel & Leisure2.29×
11Nordstrom rackFashion & Accessoires2.28×
12Order (business)Business & Career2.20×
13Fashion NovaShopping2.11×
14Family (biology)Kids & Family1.91×
15GodPolitics & Society1.73×
16MarshallsFashion & Accessoires1.72×
17Macy'sShopping1.69×
18DressesFashion & Accessoires1.63×
19Old NavyFashion & Accessoires1.59×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free People audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free People audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
CreativityOPEN1.39×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free People audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.84×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Free People's target market in United States?

Free People's target market in United States covers an estimated 19,270,420 people, concentrated in California and Texas.

02

What is the gender split and age of Free People customers?

64.9% of the Free People audience are female, 35.1% are male, with an average age of 36.5 years.

03

Which brands do Free People fans like most?

Free People fans show strongest brand affinity for Anthropologie (3.88×), Urban Outfitters (3.8×), and Aerie (American Eagle Outfitters) (3.63×) over the country average.

04

Where do Free People fans live in United States?

Free People fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Free People fans also like?

Beyond Free People itself, the audience over-indexes on Urban Outfitters (3.8×), Aerie (American Eagle Outfitters) (3.63×), Gatorade (7.9×), and Macy's (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Free People audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Free People. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →