Free People Target Market in Germany
A data profile of the people who buy, follow and care about Free People in Germany — modelled from more than twelve digital signal sources. Free People has an estimated audience of 780,189 people in Germany.
The average Free People fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Chico's (clothing retailer), Clannad, Flywheel, with strongest over-indexing on Chico's (clothing retailer) (131.88× the country average).
Demographically, the Free People audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Free People fan in Germany is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Chico's (clothing retailer).
At a glance
The key figures that characterise the Free People profile in Germany.
Search interest · 12-month trend
Customer demographics of Free People
68.0% are female, 32.0% are male, average age 35.0.
Gender split
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 35.0 |
| Estimated audience size | 780,189 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Free People audience comes from Germany.
| Country | Share |
|---|---|
| United States | 66.7% |
| United Kingdom | 7.3% |
| Canada | 4.3% |
Geography
Where the Free People audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~30K | 1.51× | |
| 02 | Berlin | ~50K | 1.47× | |
| 03 | Bayern | ~200K | 1.28× | |
| 04 | Hessen | ~70K | 1.12× | |
| 05 | Baden-Württemberg | ~100K | 1.11× | |
| 06 | Rheinland-Pfalz | ~40K | 1.07× | |
| 07 | Schleswig-Holstein | ~30K | 1.06× | |
| 08 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 09 | Bremen | ~6K | 0.96× | |
| 10 | Niedersachsen | ~70K | 0.89× | |
| 11 | Brandenburg | ~20K | 0.85× | |
| 12 | Sachsen | ~30K | 0.81× | |
| 13 | Thüringen | ~20K | 0.79× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.79× | |
| 15 | Saarland | ~8K | 0.79× | |
| 16 | Sachsen-Anhalt | ~10K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Free People audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jackson Hole | Travel & Leisure | 183.78× | ||
| 02 | Chico's (clothing retailer) | Fashion & Accessoires | 131.88× | ||
| 03 | Nordstrom rack | Fashion & Accessoires | 118.84× | ||
| 04 | Phillip Lim | Fashion & Accessoires | 112.71× | ||
| 05 | Odd Molly | Fashion & Accessoires | 98.51× | ||
| 06 | The Boutique | Travel & Leisure | 97.20× | ||
| 07 | Clannad | Music & Radio | 94.56× | ||
| 08 | Loreena McKennitt | Music & Radio | 94.56× | ||
| 09 | Eileen Fisher | Fashion & Accessoires | 57.68× | ||
| 10 | Matt Smith (actor) | Movies & TV | 42.04× | ||
| 11 | Nikolaj Coster-Waldau | Movies & TV | 37.48× | ||
| 12 | Flywheel | Home & Garden | 30.93× | ||
| 13 | Sean Bean | Movies & TV | 29.53× | ||
| 14 | Bloom | Music & Radio | 24.09× | ||
| 15 | Anthropologie | Shopping | 23.84× | ||
| 16 | Weaning | Health | 20.00× | ||
| 17 | US Open (tennis) | Sports | 14.69× | ||
| 18 | Desigual | Fashion & Accessoires | 13.29× | ||
| 19 | Breuninger | Fashion & Accessoires | 4.44× | ||
| 20 | dB’s | Music & Radio | 1.71× |
Personality of the Free People audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.62× | |
| Community Orientation | OPEN | 2.59× | |
| Design Affinity | PREMIUM | 2.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Risk Appetite | THRILL | 1.09× |
Frequently asked questions
Who is Free People's target market in Germany?
Free People's target market in Germany covers an estimated 780,189 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free People customers?
68.0% of the Free People audience are female, 32.0% are male, with an average age of 35.0 years.
Which brands do Free People fans like most?
Free People fans show strongest brand affinity for Chico's (clothing retailer) (131.88×), Clannad (94.56×), and Flywheel (30.93×) over the country average.
Where do Free People fans live in Germany?
Free People fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Free People fans also like?
Beyond Free People itself, the audience over-indexes on Clannad (94.56×), Flywheel (30.93×), Jackson Hole (183.78×), and Matt Smith (actor) (42.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free People. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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