Free People Audience in Germany
Free People has an estimated audience of 725,474 people in Germany. 68.0% are female, 32.0% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chico's (clothing retailer), Flywheel, Clannad, Jackson Hole, Anthropologie.
The average Free People fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chico's (clothing retailer), Flywheel, Clannad, with strongest over-indexing on Chico's (clothing retailer) (131.88× the country average). Demographically, the Free People audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Free People fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 35.0 |
| Estimated audience size | 725,474 |
Audience persona
The typical Free People fan in Germany is more female, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Chico's (clothing retailer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,222 | 1.07× |
| Bayern | 162,602 | 1.3× |
| Baden-Württemberg | 119,941 | 1.13× |
| Niedersachsen | 68,372 | 0.91× |
| Hessen | 67,970 | 1.15× |
| Berlin | 54,337 | 1.57× |
| Rheinland-Pfalz | 42,157 | 1.08× |
| Sachsen | 29,773 | 0.78× |
| Schleswig-Holstein | 29,055 | 1.04× |
| Hamburg | 27,050 | 1.54× |
| Brandenburg | 19,091 | 0.79× |
| Thüringen | 13,888 | 0.7× |
| Sachsen-Anhalt | 11,413 | 0.57× |
| Mecklenburg-Vorpommern | 10,548 | 0.71× |
| Saarland | 6,937 | 0.73× |
| Bremen | 6,074 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chico's (clothing retailer) | 131.88× | Fashion & Accessoires |
| Flywheel | 30.93× | Home & Garden |
| Clannad | 94.56× | Music & Radio |
| Jackson Hole | 183.78× | Travel & Leisure |
| Anthropologie | 23.84× | Shopping |
| Matt Smith (actor) | 42.04× | Movies & TV |
| Nikolaj Coster-Waldau | 37.48× | Movies & TV |
| The Boutique | 97.2× | Travel & Leisure |
| Sean Bean | 29.53× | Movies & TV |
| Loreena McKennitt | 94.56× | Music & Radio |
| Odd Molly | 98.51× | Fashion & Accessoires |
| US Open (tennis) | 14.69× | Sports |
| Phillip Lim | 112.71× | Fashion & Accessoires |
| Nordstrom rack | 118.84× | Fashion & Accessoires |
| Eileen Fisher | 57.68× | Fashion & Accessoires |
| Breuninger | 4.44× | Fashion & Accessoires |
| Weaning | 20× | Health |
| Desigual | 13.29× | Fashion & Accessoires |
| Bloom | 24.09× | Music & Radio |
| Rosamund Pike | 15.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.67 |
| Design Affinity | PREMIUM | 2.37 |
| Luxury Orientation | PREMIUM | 2.22 |
| DIY Mentality | THRILL | 2.19 |
| Sports Activity | POWER | 2.02 |
| Creativity | OPEN | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.6% |
| United Kingdom | 7.4% |
| Canada | 4.4% |
See Free People audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Free People have in Germany?
Free People has an estimated audience of 725,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free People fans?
68.0% of Free People fans are female, 32.0% are male, with an average age of 35.0 years.
Which brands do Free People fans like most?
Free People fans show strongest brand affinity for Chico's (clothing retailer) (131.88×), Flywheel (30.93×), and Clannad (94.56×) over the country average.
Where do Free People fans live in Germany?
Free People fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,222), Bayern (reach 162,602), and Baden-Württemberg (reach 119,941). These three regions account for the largest share of the active audience.
What other brands do Free People fans also like?
Beyond Free People itself, the audience over-indexes on Flywheel (30.93×), Clannad (94.56×), Jackson Hole (183.78×), and Anthropologie (23.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free People. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.