Rascasse Audience Intelligence

Bloom Audience in Germany

A data profile of the people who buy, follow and care about Bloom in Germany — modelled from more than twelve digital signal sources. Bloom has an estimated audience of 375,788 people in Germany.

#17among Punk in Germany#3020among Person in Germany#1802in Music & Radio

The average Bloom fan in Germany is 26.2 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz.

Top brand affinities include Eskimo Callboy, Monuments, Chester Bennington, with strongest over-indexing on Eskimo Callboy (63.47× the country average).

Demographically, the Bloom audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bloom fan in Germany is more male, around 26.2 years old, with strong Extroversion tendencies and a notable affinity for Eskimo Callboy.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bloom profile in Germany.

Audience size
376K
in Germany
Gender
36.7%♀
63.3% male
Age
26.2
average years
Country rank
#14753
Person in Germany
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bloom fans

36.7% are female, 63.3% are male, average age 26.2.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Bloom audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age26.2
Estimated audience size375,788
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Bloom audience in Germany
Age bracketShare%
16-1952%
20-2932%
30-3911%
40-493%
50+2%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Bloom audience comes from Germany.

Worldwide audience distribution share by country for Bloom
CountryShare
United States23.8%
Indonesia15.7%
Japan12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bloom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bloom fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K3.72×
02Rheinland-Pfalz~40K2.17×
03Hessen~30K1.21×
04Baden-Württemberg~50K1.14×
05Berlin~10K0.99×
06Sachsen~10K0.90×
07Bremen~2K0.85×
08Saarland~3K0.73×
09Nordrhein-Westfalen~50K0.69×
10Thüringen~6K0.65×
11Bayern~30K0.64×
12Schleswig-Holstein~8K0.64×
13Brandenburg~6K0.62×
14Mecklenburg-Vorpommern~4K0.61×
15Niedersachsen~20K0.60×
16Sachsen-Anhalt~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Bloom, Germany
0.59×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bloom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bloom audience
#·InterestCategoryAffinity×
01MonumentsMusic & Radio127.29×
02Eskimo CallboyMusic & Radio63.47×
03Ice Nine KillsMusic & Radio53.84×
04Killswitch EngageMusic & Radio53.84×
05Black Veil BridesMusic & Radio43.13×
06SepulturaMusic & Radio41.29×
07MegadethMusic & Radio37.35×
08Chester BenningtonMusic & Radio36.07×
09System of a DownMusic & Radio31.94×
10Chris CornellMusic & Radio30.85×
11Nu metalMusic & Radio30.53×
12ImpericonFashion & Accessoires29.95×
13Milla JovovichMovies & TV28.62×
14EvanescenceMusic & Radio26.03×
15Kurt CobainMusic & Radio25.90×
16Free PeopleFashion & Accessoires24.09×
17Death metalMusic & Radio21.27×
18Cameron DiazMovies & TV17.74×
19Iron MaidenMusic & Radio14.29×
20Pink FloydMusic & Radio13.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bloom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bloom audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.09×
TraditionCONSERVATISM2.00×
MindfulnessBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bloom audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.47×
IndulgenceJOY0.58×
Price SensitivityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bloom have in Germany?

Bloom has an estimated audience of 375,788 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Bloom fans?

36.7% of Bloom fans are female, 63.3% are male, with an average age of 26.2 years.

03

Which brands do Bloom fans like most?

Bloom fans show strongest brand affinity for Eskimo Callboy (63.47×), Monuments (127.29×), and Chester Bennington (36.07×) over the country average.

04

Where do Bloom fans live in Germany?

Bloom fans in Germany are most concentrated in Baden-Württemberg (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Rheinland-Pfalz (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bloom fans also like?

Beyond Bloom itself, the audience over-indexes on Monuments (127.29×), Chester Bennington (36.07×), Death metal (21.27×), and Kurt Cobain (25.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in Germany

See Bloom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bloom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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