Bloom Audience in Germany

Bloom logo

Bloom has an estimated audience of 300,560 people in Germany. 51.8% are female, 48.2% are male, average age 34.5. Top brand affinities: Dog breed, Celtic mythology, Ho, Ghana, Goosebumps (film), San Javier, Murcia.

Top brand affinities include Dog breed, Celtic mythology, Ho, Ghana, with strongest over-indexing on Dog breed (12.91× the country average). Demographically, the Bloom audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Tradition.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Bloom fans

Demographic split for Bloom audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age34.5
Estimated audience size300,560

Audience persona

The typical Bloom fan in Germany is balanced, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bloom audience
BrandAffinityCategory
Dog breed12.91×Pets & Animals
Celtic mythology16.62×Arts & Culture
Ho, Ghana12.89×Travel & Leisure
Goosebumps (film)26.25×Movies & TV
San Javier, Murcia62.82×Travel & Leisure
KLIX (AM)4.9×Music & Radio
Gorinchem23.15×Travel & Leisure
Palestine Polytechnic University20.62×Business & Career
N'Golo Kanté9.19×Sports
Israel3.16×Travel & Leisure
Progressive rock2.52×Music & Radio
Mechanic2.94×Cars & Mobility
Winemaking6.24×Food & Beverages
Haberler1.64×News
Oliver Kahn4.47×Sports
Hunting knife9.2×Home & Garden
Unique Gifts1.58×Shopping
Magazine (band)5.61×Music & Radio
Personalised Gifts2.11×Home & Garden
Scott Henderson37.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bloom audience
TraitClusterScore
ExtroversionTHRILL1.73
TraditionCONSERVATISM1.59
Early Adopter MentalityPOWER1.41
SustainabilityBALANCE1.21
LGBTQ+ IdentityOPEN1.21
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Bloom
CountryShare
United States24.5%
Indonesia17.1%
Japan13.1%

See Bloom audiences in other countries

More Punk audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bloom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.