Impericon Audience in Germany
Impericon has an estimated audience of 277,280 people in Germany. 45.3% are female, 54.7% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Superman, Eskimo Callboy, Stitch!, Extreme metal, Metal Hammer.
The average Impericon fan in Germany is 30.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Superman, Eskimo Callboy, Stitch!, with strongest over-indexing on Superman (10.57× the country average). Demographically, the Impericon audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Impericon fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 30.5 |
| Estimated audience size | 277,280 |
Audience persona
The typical Impericon fan in Germany is balanced, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,214 | 0.93× |
| Bayern | 43,704 | 0.98× |
| Baden-Württemberg | 28,083 | 0.74× |
| Niedersachsen | 26,783 | 0.99× |
| Sachsen | 26,103 | 1.92× |
| Hessen | 15,978 | 0.76× |
| Rheinland-Pfalz | 13,360 | 0.96× |
| Thüringen | 11,150 | 1.58× |
| Sachsen-Anhalt | 9,319 | 1.3× |
| Berlin | 8,575 | 0.69× |
| Schleswig-Holstein | 8,066 | 0.81× |
| Brandenburg | 6,745 | 0.78× |
| Mecklenburg-Vorpommern | 4,749 | 0.9× |
| Hamburg | 4,506 | 0.72× |
| Saarland | 4,077 | 1.2× |
| Bremen | 1,764 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 10.57× | Movies & TV |
| Eskimo Callboy | 30.26× | Music & Radio |
| Stitch! | 20.09× | Movies & TV |
| Extreme metal | 8.94× | Music & Radio |
| Metal Hammer | 29.16× | Music & Radio |
| Normandie | 20.82× | Music & Radio |
| Jurassic World | 13.07× | Movies & TV |
| Metalcore | 18.22× | Music & Radio |
| Vancouver Whitecaps FC | 34.3× | Sports |
| Cheshire Cat | 48.08× | Literature |
| EMP Merchandising | 25.16× | Shopping |
| Wacken Open Air | 15.24× | Music & Radio |
| Summer Breeze Open Air | 30.61× | Music & Radio |
| Wind Rose | 26.14× | Music & Radio |
| Heaven Shall Burn | 29.01× | Music & Radio |
| Powerwolf | 29.43× | Music & Radio |
| Jack Skellington | 54.49× | Movies & TV |
| Bloom | 29.95× | Music & Radio |
| Beauty and the Beast | 43.07× | Music & Radio |
| Chester Bennington | 17.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.55 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Tradition | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.32 |
| Early Adopter Mentality | POWER | 1.28 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.9% |
| United States | 7.2% |
| United Kingdom | 6.2% |
See Impericon audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Impericon have in Germany?
Impericon has an estimated audience of 277,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Impericon fans?
45.3% of Impericon fans are female, 54.7% are male, with an average age of 30.5 years.
Which brands do Impericon fans like most?
Impericon fans show strongest brand affinity for Superman (10.57×), Eskimo Callboy (30.26×), and Stitch! (20.09×) over the country average.
Where do Impericon fans live in Germany?
Impericon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,214), Bayern (reach 43,704), and Baden-Württemberg (reach 28,083). These three regions account for the largest share of the active audience.
What other brands do Impericon fans also like?
Beyond Impericon itself, the audience over-indexes on Eskimo Callboy (30.26×), Stitch! (20.09×), Extreme metal (8.94×), and Metal Hammer (29.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Impericon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.