Rascasse Audience Intelligence

Impericon Target Market in Germany

A data profile of the people who buy, follow and care about Impericon in Germany — modelled from more than twelve digital signal sources. Impericon has an estimated audience of 278,784 people in Germany.

#2325among Brand in Germany#850in Fashion & Accessoires

The average Impericon fan in Germany is 30.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.

Top brand affinities include Superman, Eskimo Callboy, Normandie, with strongest over-indexing on Superman (10.57× the country average).

Demographically, the Impericon audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Impericon fan in Germany is balanced, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Impericon profile in Germany.

Audience size
279K
in Germany
Gender
45.3%♀
54.7% male
Age
30.5
average years
Country rank
#18311
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Impericon

45.3% are female, 54.7% are male, average age 30.5.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Impericon audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age30.5
Estimated audience size278,784
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Impericon audience in Germany
Age bracketShare%
16-1939%
20-2927%
30-3917%
40-4911%
50+5%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Impericon audience comes from Germany.

Worldwide audience distribution share by country for Impericon
CountryShare
Germany46.2%
United States7.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Impericon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Impericon customers by region in Germany
#RegionReachAffinity×
01Sachsen~30K1.97×
02Thüringen~10K1.63×
03Sachsen-Anhalt~10K1.33×
04Saarland~4K1.18×
05Niedersachsen~30K0.96×
06Mecklenburg-Vorpommern~5K0.96×
07Bayern~40K0.94×
08Rheinland-Pfalz~10K0.93×
09Nordrhein-Westfalen~50K0.89×
10Schleswig-Holstein~8K0.81×
11Brandenburg~7K0.80×
12Bremen~2K0.79×
13Hessen~20K0.75×
14Hamburg~5K0.72×
15Baden-Württemberg~30K0.70×
16Berlin~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Impericon, Germany
0.68×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Impericon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Impericon audience
#·InterestCategoryAffinity×
01Jack SkellingtonMovies & TV54.49×
02Cheshire CatLiterature48.08×
03Beauty and the BeastMusic & Radio43.07×
04Vancouver Whitecaps FCSports34.30×
05Summer Breeze Open AirMusic & Radio30.61×
06Eskimo CallboyMusic & Radio30.26×
07BloomMusic & Radio29.95×
08PowerwolfMusic & Radio29.43×
09Metal HammerMusic & Radio29.16×
10MaroonMusic & Radio28.42×
11Wind RoseMusic & Radio26.14×
12EMP MerchandisingShopping25.16×
13NormandieMusic & Radio20.82×
14Stitch!Movies & TV20.09×
15MetalcoreMusic & Radio18.22×
16Chester BenningtonMusic & Radio17.88×
17Wacken Open AirMusic & Radio15.24×
18Jurassic WorldMovies & TV13.07×
19SupermanMovies & TV10.57×
20Extreme metalMusic & Radio8.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Impericon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Impericon audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.28×
PatriotismCONSERVATISM1.67×
Social Media UsageJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Impericon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.76×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Impericon's target market in Germany?

Impericon's target market in Germany covers an estimated 278,784 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Impericon customers?

45.3% of the Impericon audience are female, 54.7% are male, with an average age of 30.5 years.

03

Which brands do Impericon fans like most?

Impericon fans show strongest brand affinity for Superman (10.57×), Eskimo Callboy (30.26×), and Normandie (20.82×) over the country average.

04

Where do Impericon fans live in Germany?

Impericon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Sachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Impericon fans also like?

Beyond Impericon itself, the audience over-indexes on Eskimo Callboy (30.26×), Normandie (20.82×), Wind Rose (26.14×), and Extreme metal (8.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Impericon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Impericon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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