Metal Hammer Audience in Germany
Metal Hammer has an estimated audience of 649,957 people in Germany. 28.6% are female, 71.4% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lizzy Borden, Heavy metal music, Helloween, Wacken Open Air, KISS.
The average Metal Hammer fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lizzy Borden, Heavy metal music, Helloween, with strongest over-indexing on Lizzy Borden (22.73× the country average). Demographically, the Metal Hammer audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Metal Hammer fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 41.3 |
| Estimated audience size | 649,957 |
Audience persona
The typical Metal Hammer fan in Germany is more male, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Lizzy Borden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,167 | 1.03× |
| Bayern | 123,286 | 1.18× |
| Baden-Württemberg | 105,179 | 1.19× |
| Niedersachsen | 73,206 | 1.16× |
| Hessen | 51,241 | 1.03× |
| Rheinland-Pfalz | 37,608 | 1.15× |
| Sachsen | 33,907 | 1.06× |
| Schleswig-Holstein | 25,819 | 1.11× |
| Berlin | 19,333 | 0.67× |
| Thüringen | 18,417 | 1.11× |
| Hamburg | 16,752 | 1.14× |
| Mecklenburg-Vorpommern | 11,871 | 0.96× |
| Brandenburg | 11,735 | 0.58× |
| Sachsen-Anhalt | 10,640 | 0.63× |
| Saarland | 7,688 | 0.96× |
| Bremen | 5,716 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lizzy Borden | 22.73× | Music & Radio |
| Heavy metal music | 6.19× | Music & Radio |
| Helloween | 25.61× | Music & Radio |
| Wacken Open Air | 15.21× | Music & Radio |
| KISS | 13.53× | Music & Radio |
| Wind Rose | 25.34× | Music & Radio |
| Normandie | 16.21× | Music & Radio |
| Ozzy Osbourne | 11.56× | Music & Radio |
| Danzig | 15.37× | Music & Radio |
| Thomann | 8.69× | Shopping |
| Black Sabbath | 16.2× | Music & Radio |
| Iron Maiden | 13.68× | Music & Radio |
| Powerwolf | 26.18× | Music & Radio |
| Judas Priest | 20.72× | Music & Radio |
| Scorpions (band) | 9.37× | Music & Radio |
| Motörhead | 15.02× | Music & Radio |
| Heaven Shall Burn | 24.9× | Music & Radio |
| Eskimo Callboy | 16.55× | Music & Radio |
| Melodic death metal | 19.56× | Music & Radio |
| Graveyard (band) | 14.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.47 |
| Extroversion | THRILL | 1.44 |
| Pet Ownership | JOY | 1.22 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.7% |
| United Kingdom | 19.2% |
| France | 4.2% |
See Metal Hammer audiences in other countries
More Music & Radio audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Metal Hammer have in Germany?
Metal Hammer has an estimated audience of 649,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metal Hammer fans?
28.6% of Metal Hammer fans are female, 71.4% are male, with an average age of 41.3 years.
Which brands do Metal Hammer fans like most?
Metal Hammer fans show strongest brand affinity for Lizzy Borden (22.73×), Heavy metal music (6.19×), and Helloween (25.61×) over the country average.
Where do Metal Hammer fans live in Germany?
Metal Hammer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,167), Bayern (reach 123,286), and Baden-Württemberg (reach 105,179). These three regions account for the largest share of the active audience.
What other brands do Metal Hammer fans also like?
Beyond Metal Hammer itself, the audience over-indexes on Heavy metal music (6.19×), Helloween (25.61×), Wacken Open Air (15.21×), and KISS (13.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metal Hammer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.