Rascasse Audience Intelligence

Wacken Open Air Audience in Germany

A data profile of the people who buy, follow and care about Wacken Open Air in Germany — modelled from more than twelve digital signal sources. Wacken Open Air has an estimated audience of 1,466,966 people in Germany.

#2among Music festival in Germany#63among Event in Germany#413in Music & Radio

The average Wacken Open Air fan in Germany is 41.9 years old, more male, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Inside Out (2015 film), Wind Rose, Corrosion of Conformity, with strongest over-indexing on Inside Out (2015 film) (22.63× the country average).

Demographically, the Wacken Open Air audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wacken Open Air fan in Germany is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Inside Out (2015 film).

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wacken Open Air profile in Germany.

Audience size
1.5M
in Germany
Gender
34.8%♀
65.2% male
Age
41.9
average years
Country rank
#4553
Event in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wacken Open Air fans

34.8% are female, 65.2% are male, average age 41.9.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Wacken Open Air audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age41.9
Estimated audience size1,466,966
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Wacken Open Air audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3924%
40-4929%
50+19%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Wacken Open Air audience comes from Germany.

Worldwide audience distribution share by country for Wacken Open Air
CountryShare
Germany48.1%
United Kingdom5.4%
France4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wacken Open Air audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wacken Open Air fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K4.39×
02Hamburg~70K2.19×
03Niedersachsen~200K1.20×
04Mecklenburg-Vorpommern~30K1.02×
05Bremen~10K0.78×
06Sachsen~50K0.69×
07Thüringen~30K0.69×
08Bayern~200K0.66×
09Saarland~10K0.65×
10Nordrhein-Westfalen~200K0.63×
11Hessen~70K0.62×
12Brandenburg~30K0.60×
13Sachsen-Anhalt~20K0.60×
14Baden-Württemberg~100K0.57×
15Rheinland-Pfalz~40K0.54×
16Berlin~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Wacken Open Air, Germany
0.45×1.00×4.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wacken Open Air audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wacken Open Air audience
#·InterestCategoryAffinity×
01Inside Out (2015 film)Movies & TV22.63×
02Corrosion of ConformityMusic & Radio22.34×
03Sabaton (band)Music & Radio19.34×
04Serious BlackMusic & Radio18.28×
05NebulaMusic & Radio17.76×
06Wind RoseMusic & Radio17.27×
07HelloweenMusic & Radio15.95×
08Santa CruzMusic & Radio13.20×
09KanonenfieberMusic & Radio13.20×
10James HetfieldMusic & Radio13.13×
11Metal HammerMusic & Radio13.04×
12DanzigMusic & Radio11.56×
13Lizzy BordenMusic & Radio10.62×
14KISSMusic & Radio10.43×
15Iron MaidenMusic & Radio9.14×
16NormandieMusic & Radio8.66×
17DailymotionMovies & TV7.84×
18AlbumMusic & Radio5.94×
19Cover versionMusic & Radio4.36×
20dB’sMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wacken Open Air audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wacken Open Air audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
TraditionCONSERVATISM1.45×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wacken Open Air audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
Quality AwarenessPREMIUM0.59×
IndividualismJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wacken Open Air have in Germany?

Wacken Open Air has an estimated audience of 1,466,966 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Wacken Open Air fans?

34.8% of Wacken Open Air fans are female, 65.2% are male, with an average age of 41.9 years.

03

Which brands do Wacken Open Air fans like most?

Wacken Open Air fans show strongest brand affinity for Inside Out (2015 film) (22.63×), Wind Rose (17.27×), and Corrosion of Conformity (22.34×) over the country average.

04

Where do Wacken Open Air fans live in Germany?

Wacken Open Air fans in Germany are most concentrated in Schleswig-Holstein (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wacken Open Air fans also like?

Beyond Wacken Open Air itself, the audience over-indexes on Wind Rose (17.27×), Corrosion of Conformity (22.34×), Santa Cruz (13.2×), and Sabaton (band) (19.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Wacken Open Air audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wacken Open Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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