Wacken Open Air Audience in Germany
Wacken Open Air has an estimated audience of 1,467,255 people in Germany. 34.8% are female, 65.2% are male, average age 41.9. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Inside Out (2015 film), Corrosion of Conformity, Sabaton (band), KISS, Santa Cruz.
The average Wacken Open Air fan in Germany is 41.9 years old, more male, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Inside Out (2015 film), Corrosion of Conformity, Sabaton (band), with strongest over-indexing on Inside Out (2015 film) (22.63× the country average). Demographically, the Wacken Open Air audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Wacken Open Air fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 41.9 |
| Estimated audience size | 1,467,255 |
Audience persona
The typical Wacken Open Air fan in Germany is more male, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Inside Out (2015 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 218,748 | 4.79× |
| Nordrhein-Westfalen | 182,680 | 0.66× |
| Niedersachsen | 141,888 | 1.15× |
| Bayern | 132,685 | 0.65× |
| Baden-Württemberg | 98,138 | 0.57× |
| Hamburg | 65,237 | 2.27× |
| Hessen | 60,343 | 0.62× |
| Sachsen | 38,834 | 0.62× |
| Berlin | 26,281 | 0.46× |
| Mecklenburg-Vorpommern | 22,963 | 0.94× |
| Brandenburg | 19,676 | 0.5× |
| Thüringen | 19,228 | 0.59× |
| Sachsen-Anhalt | 18,010 | 0.55× |
| Rheinland-Pfalz | 17,598 | 0.28× |
| Saarland | 9,493 | 0.61× |
| Bremen | 8,263 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Inside Out (2015 film) | 22.63× | Movies & TV |
| Corrosion of Conformity | 22.34× | Music & Radio |
| Sabaton (band) | 19.34× | Music & Radio |
| KISS | 10.43× | Music & Radio |
| Santa Cruz | 13.2× | Music & Radio |
| Danzig | 11.56× | Music & Radio |
| Wirtz | 4.79× | Music & Radio |
| Helloween | 15.95× | Music & Radio |
| Wind Rose | 17.27× | Music & Radio |
| Album | 5.94× | Music & Radio |
| Cover version | 4.36× | Music & Radio |
| Iron Maiden | 9.14× | Music & Radio |
| Dailymotion | 7.84× | Movies & TV |
| Lizzy Borden | 10.62× | Music & Radio |
| Metal Hammer | 13.04× | Music & Radio |
| Judas Priest | 14.14× | Music & Radio |
| Motörhead | 10.45× | Music & Radio |
| Powerwolf | 16.68× | Music & Radio |
| Nebula | 17.76× | Music & Radio |
| James Hetfield | 13.13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.45 |
| Pet Ownership | JOY | 1.39 |
| Patriotism | CONSERVATISM | 1.36 |
| Extroversion | THRILL | 1.15 |
| Sports Activity | POWER | 1.05 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 48.2% |
| United Kingdom | 5.4% |
| France | 4.4% |
See Wacken Open Air audiences in other countries
More Music festival audiences in Germany
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- Rock im Park (1,223,855)
- Tomorrowland (1,008,495)
Frequently asked questions
How many fans does Wacken Open Air have in Germany?
Wacken Open Air has an estimated audience of 1,467,255 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Wacken Open Air fans?
34.8% of Wacken Open Air fans are female, 65.2% are male, with an average age of 41.9 years.
Which brands do Wacken Open Air fans like most?
Wacken Open Air fans show strongest brand affinity for Inside Out (2015 film) (22.63×), Corrosion of Conformity (22.34×), and Sabaton (band) (19.34×) over the country average.
Where do Wacken Open Air fans live in Germany?
Wacken Open Air fans in Germany are most concentrated in Schleswig-Holstein (reach 218,748), Nordrhein-Westfalen (reach 182,680), and Niedersachsen (reach 141,888). These three regions account for the largest share of the active audience.
What other brands do Wacken Open Air fans also like?
Beyond Wacken Open Air itself, the audience over-indexes on Corrosion of Conformity (22.34×), Sabaton (band) (19.34×), KISS (10.43×), and Santa Cruz (13.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wacken Open Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.