Rock am Ring Audience in Germany
Rock am Ring has an estimated audience of 1,639,832 people in Germany. 48.7% are female, 51.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities: Dog breed, KLIX (AM), Home construction, Israel, Progressive rock.
The average Rock am Ring fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities include Dog breed, KLIX (AM), Home construction, with strongest over-indexing on Dog breed (4.85× the country average). Demographically, the Rock am Ring audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Rock am Ring fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 36.1 |
| Estimated audience size | 1,639,832 |
Audience persona
The typical Rock am Ring fan in Germany is balanced, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 519,496 | 1.45× |
| Baden-Württemberg | 269,606 | 1.2× |
| Rheinland-Pfalz | 209,638 | 2.55× |
| Bayern | 180,185 | 0.68× |
| Niedersachsen | 155,589 | 0.98× |
| Hessen | 144,875 | 1.16× |
| Sachsen | 50,269 | 0.63× |
| Schleswig-Holstein | 47,136 | 0.8× |
| Berlin | 45,746 | 0.62× |
| Saarland | 37,936 | 1.88× |
| Hamburg | 36,505 | 0.99× |
| Thüringen | 26,566 | 0.64× |
| Brandenburg | 23,001 | 0.45× |
| Sachsen-Anhalt | 20,037 | 0.47× |
| Mecklenburg-Vorpommern | 14,927 | 0.48× |
| Bremen | 14,316 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.85× | Pets & Animals |
| KLIX (AM) | 7.66× | Music & Radio |
| Home construction | 1.89× | Home & Garden |
| Israel | 3.27× | Travel & Leisure |
| Progressive rock | 2.23× | Music & Radio |
| Oliver Kahn | 4.38× | Sports |
| Stradivarius | 1.86× | Shopping |
| Home Delivery | 2.39× | Food & Beverages |
| Urban horticulture | 1.51× | Home & Garden |
| myDealZ | 2.03× | Shopping |
| The Bugaboos | 5× | Travel & Leisure |
| Winemaking | 2.89× | Food & Beverages |
| Bull riding | 3.69× | Sports |
| Goosebumps (film) | 4.89× | Movies & TV |
| Rita of Cascia | 7.78× | Politics & Society |
| Magazine (band) | 2.44× | Music & Radio |
| Theocracy | 5.12× | Music & Radio |
| Graham Greene (actor) | 1.93× | |
| Volvo V60 | 2.22× | Cars & Mobility |
| Hobby Lobby | 3.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Sustainability | BALANCE | 1.33 |
| Extroversion | THRILL | 1.26 |
| Early Adopter Mentality | POWER | 1.17 |
| Sports Activity | POWER | 1.16 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.5% |
| Netherlands | 2.9% |
| United Kingdom | 2.8% |
See Rock am Ring audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
- Tomorrowland (1,008,495)
Frequently asked questions
How many fans does Rock am Ring have in Germany?
Rock am Ring has an estimated audience of 1,639,832 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Rock am Ring fans?
48.7% of Rock am Ring fans are female, 51.3% are male, with an average age of 36.1 years.
Which brands do Rock am Ring fans like most?
Rock am Ring fans show strongest brand affinity for Dog breed (4.85×), KLIX (AM) (7.66×), and Home construction (1.89×) over the country average.
Where do Rock am Ring fans live in Germany?
Rock am Ring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 519,496), Baden-Württemberg (reach 269,606), and Rheinland-Pfalz (reach 209,638). These three regions account for the largest share of the active audience.
What other brands do Rock am Ring fans also like?
Beyond Rock am Ring itself, the audience over-indexes on KLIX (AM) (7.66×), Home construction (1.89×), Israel (3.27×), and Progressive rock (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock am Ring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.