Top 50 Fashion & Accessoires brands in Germany
This curated ranking covers the 50 largest fashion & accessoires brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 4,565 fashion & accessoires brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Clothing, Shoes and Luxury goods lead the list with a combined estimated audience of 68,206,307 people. Across all 50 entries the average audience size is 8,878,375, and the largest, Clothing, reaches around 31,776,696 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each fashion & accessoires brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Clothing |
31,776,696 | 4.0% | Lifestyle cluster | Fashion & Accessoires |
| 2 |  Shoes |
19,391,777 | 3.3% | Lifestyle cluster | Fashion & Accessoires |
| 3 |  Luxury goods |
17,037,834 | 3.2% | Lifestyle cluster | Fashion & Accessoires |
| 4 |  Jewelry |
16,005,336 | 3.0% | Lifestyle cluster | Fashion & Accessoires |
| 5 |  Women's clothing |
15,524,363 | 3.1% | Lifestyle cluster | Fashion & Accessoires |
| 6 |  Footwear |
14,670,265 | 3.4% | Fashion & Accessoires | |
| 7 |  Natural World |
14,669,112 | 63.3% | TV series | Fashion & Accessoires |
| 8 |  Hermès |
11,938,967 | 11.7% | Luxury fashion | Fashion & Accessoires |
| 9 |  Adidas |
11,820,177 | 6.0% | Sportswear | Fashion & Accessoires |
| 10 |  Boutiques |
11,567,591 | 2.8% | Fashion & Accessoires | |
| 11 |  Men's clothing |
11,374,273 | 4.1% | Fashion & Accessoires | |
| 12 |  Dresses |
10,623,530 | 2.8% | Fashion & Accessoires | |
| 13 |  Tattoos |
10,621,697 | 3.4% | Record label | Fashion & Accessoires |
| 14 |  Nike |
10,031,810 | 6.2% | Sportswear | Fashion & Accessoires |
| 15 |  Breuninger |
9,423,378 | 78.2% | Luxury fashion | Fashion & Accessoires |
| 16 |  Sportswear (activewear) |
9,422,490 | 4.1% | Fashion & Accessoires | |
| 17 |  Undergarment |
9,096,204 | 3.7% | Fashion & Accessoires | |
| 18 |  Sneakers (footwear) |
8,848,219 | 3.6% | Fashion & Accessoires | |
| 19 |  Trousers |
8,793,189 | 3.0% | Fashion & Accessoires | |
| 20 |  Model (people) |
8,662,185 | 12.3% | Fashion & Accessoires | |
| 21 |  Streetwear |
8,344,333 | 4.2% | Fashion & Accessoires | |
| 22 |  T-shirt |
8,068,507 | 3.1% | Fashion & Accessoires | |
| 23 |  Louis Vuitton |
7,767,674 | 5.2% | Luxury fashion | Fashion & Accessoires |
| 24 |  Lingerie |
7,732,419 | 4.2% | Fashion & Accessoires | |
| 25 |  Children's clothing |
7,630,804 | 3.3% | Fashion & Accessoires | |
| 26 |  Etsy |
7,564,102 | 7.3% | Vintage fashion | Fashion & Accessoires |
| 27 |  Handbags |
7,238,924 | 2.5% | Fashion & Accessoires | |
| 28 |  Jeans |
7,146,513 | 3.2% | Fashion & Accessoires | |
| 29 |  Skirt |
7,137,637 | 3.1% | Fashion & Accessoires | |
| 30 |  Haute couture |
6,463,244 | 4.1% | Fashion & Accessoires | |
| 31 |  Watch |
6,268,506 | 2.9% | Record label | Fashion & Accessoires |
| 32 |  Vintage clothing |
6,157,651 | 3.9% | Fashion & Accessoires | |
| 33 |  Textile |
6,005,373 | 3.2% | Fashion & Accessoires | |
| 34 |  Retro style |
5,886,957 | 4.4% | Fashion & Accessoires | |
| 35 |  Blouse |
5,740,007 | 3.0% | Fashion & Accessoires | |
| 36 |  Sunglasses |
5,673,783 | 2.4% | Fashion & Accessoires | |
| 37 |  Fashion show |
5,540,997 | 3.9% | Fashion & Accessoires | |
| 38 |  Shirt |
5,446,447 | 2.2% | Fashion & Accessoires | |
| 39 |  Leather |
5,292,855 | 2.4% | Fashion & Accessoires | |
| 40 |  Wool |
5,276,497 | 3.4% | Fashion & Accessoires | |
| 41 |  Bracelet |
5,198,619 | 2.5% | Fashion & Accessoires | |
| 42 |  Jacket |
5,125,569 | 3.0% | Fashion & Accessoires | |
| 43 |  Gucci |
5,105,398 | 4.5% | Luxury fashion | Fashion & Accessoires |
| 44 |  Yarn |
5,079,769 | 4.0% | Fashion & Accessoires | |
| 45 |  Tommy Hilfiger |
5,007,537 | 7.4% | Premium fashion | Fashion & Accessoires |
| 46 |  Designer clothing |
5,000,515 | 4.1% | Fashion & Accessoires | |
| 47 |  New Balance |
4,987,700 | 3.9% | Sportswear | Fashion & Accessoires |
| 48 |  Handmade jewelry |
4,950,853 | 4.0% | Fashion & Accessoires | |
| 49 |  Street One |
4,944,210 | 77.7% | Mainstream fashion | Fashion & Accessoires |
| 50 |  Heidi Klum |
4,836,305 | 23.1% | Fashion model | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each fashion & accessoires brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion & accessoires brand in Germany?
Clothing currently leads with an estimated audience of 31,776,696 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.