Streetwear Audience in Germany
Streetwear has an estimated audience of 8,344,333 people in Germany. 52.2% are female, 47.8% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nike, Self-love, Adidas, Hermès, Primark.
The average Streetwear fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nike, Self-love, Adidas, with strongest over-indexing on Nike (1.87× the country average). Demographically, the Streetwear audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Streetwear fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.7 |
| Estimated audience size | 8,344,333 |
Audience persona
The typical Streetwear fan in Germany is balanced, around 34.7 years old, with strong Sports Activity tendencies and a notable affinity for Nike.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,914,350 | 1.05× |
| Bayern | 1,452,708 | 1.08× |
| Baden-Württemberg | 1,238,364 | 1.09× |
| Niedersachsen | 869,393 | 1.07× |
| Hessen | 601,031 | 0.95× |
| Sachsen | 419,482 | 1.03× |
| Rheinland-Pfalz | 409,487 | 0.98× |
| Berlin | 383,093 | 1.03× |
| Schleswig-Holstein | 336,319 | 1.12× |
| Brandenburg | 271,610 | 1.05× |
| Thüringen | 218,995 | 1.03× |
| Hamburg | 206,045 | 1.09× |
| Sachsen-Anhalt | 183,573 | 0.85× |
| Mecklenburg-Vorpommern | 135,480 | 0.85× |
| Saarland | 90,744 | 0.89× |
| Bremen | 61,021 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nike | 1.87× | Fashion & Accessoires |
| Self-love | 1.8× | Health |
| Adidas | 1.65× | Fashion & Accessoires |
| Hermès | 1.6× | Fashion & Accessoires |
| Primark | 1.73× | Shopping |
| 6PM | 2.7× | Fashion & Accessoires |
| Zara | 1.82× | Shopping |
| Louis Vuitton | 1.89× | Fashion & Accessoires |
| Self-awareness | 1.67× | Health |
| Breuninger | 1.65× | Fashion & Accessoires |
| Underground hip hop | 2.48× | Music & Radio |
| Fashion show | 2.13× | Fashion & Accessoires |
| Men's Fitness | 1.72× | Sports |
| Toddler | 1.62× | Kids & Family |
| Sportswear (activewear) | 1.61× | Fashion & Accessoires |
| Bershka | 2.44× | Shopping |
| Dog lovers | 1.67× | Pets & Animals |
| Vegetarian cuisine | 1.54× | Food & Beverages |
| Undergarment | 1.53× | Fashion & Accessoires |
| Skin care | 1.6× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.18 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
See Streetwear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Streetwear have in Germany?
Streetwear has an estimated audience of 8,344,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Streetwear fans?
52.2% of Streetwear fans are female, 47.8% are male, with an average age of 34.7 years.
Which brands do Streetwear fans like most?
Streetwear fans show strongest brand affinity for Nike (1.87×), Self-love (1.8×), and Adidas (1.65×) over the country average.
Where do Streetwear fans live in Germany?
Streetwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,914,350), Bayern (reach 1,452,708), and Baden-Württemberg (reach 1,238,364). These three regions account for the largest share of the active audience.
What other brands do Streetwear fans also like?
Beyond Streetwear itself, the audience over-indexes on Self-love (1.8×), Adidas (1.65×), Hermès (1.6×), and Primark (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.