Toddler Audience in Germany
Toddler has an estimated audience of 9,356,835 people in Germany. 69.7% are female, 30.3% are male, average age 37.8. Top brand affinities: Percussion ensemble, e-fellows.net, MCX Stock Exchange, Mandalay University, International Pharmaceutical Students' Federation.
Top brand affinities include Percussion ensemble, e-fellows.net, MCX Stock Exchange, with strongest over-indexing on Percussion ensemble (7.08× the country average). Demographically, the Toddler audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Kids & Family · Type: Topic
Demographics of Toddler fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 37.8 |
| Estimated audience size | 9,356,835 |
Audience persona
The typical Toddler fan in Germany is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Percussion ensemble.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Percussion ensemble | 7.08× | Music & Radio |
| e-fellows.net | 6.84× | Business & Career |
| MCX Stock Exchange | 6.12× | Business & Career |
| Mandalay University | 6.07× | Business & Career |
| International Pharmaceutical Students' Federation | 6.0× | |
| Fethullah Gülen Hocaefendi | 5.58× | Politics & Society |
| Efecto Pasillo | 5.53× | Music & Radio |
| Province of Teruel | 5.41× | Travel & Leisure |
| Club Hípico de Santiago | 5.31× | Sports |
| Eurodressage | 5.19× | Sports |
| Ionia, Michigan | 5.08× | Shopping |
| Kazuo Ishiguro | 5.0× | Literature |
| Sofitel Guarujá Jequitimar | 4.82× | Travel & Leisure |
| Gilbert & George | 4.56× | Arts & Culture |
| Ed Gillespie | 4.56× | Politics & Society |
| Igarapé | 4.54× | |
| Song Jae-rim | 4.48× | Movies & TV |
| i-cool for menopause | 4.47× | Health |
| Eva Chen | 4.36× | Movies & TV |
| Jogging International | 4.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.7 |
| Design Affinity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Family Orientation | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
See Toddler audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.