A data profile of the people who buy, follow and care about Toddler in Germany — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 9,356,835 people in Germany.
Toddler has an estimated audience of 9,356,835 people in Germany. 69.7% are female, 30.3% are male, average age 37.8. Top brand affinities: Baby food, Parental leave, Google Maps, Bassinet, Powdered milk.
Top brand affinities include Baby food, Parental leave, Google Maps, with strongest over-indexing on Baby food (8.54× the country average).
Demographically, the Toddler audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
The typical Toddler fan in Germany is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Baby food.
The key figures that characterise the Toddler profile in Germany.
69.7% are female, 30.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 37.8 |
| Estimated audience size | 9,356,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Toddler audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bassinet | Kids & Family | 9.17× | ||
| 02 | Powdered milk | Kids & Family | 9.17× | ||
| 03 | Baby food | Kids & Family | 8.54× | ||
| 04 | Parental leave | Kids & Family | 8.40× | ||
| 05 | Romper suit | Fashion & Accessoires | 8.33× | ||
| 06 | Breastfeeding | Kids & Family | 6.21× | ||
| 07 | Homeschooling | Politics & Society | 6.16× | ||
| 08 | Diaper | Kids & Family | 6.15× | ||
| 09 | Baby transport | Kids & Family | 6.04× | ||
| 10 | Pampers | Kids & Family | 4.85× | ||
| 11 | Child care | Kids & Family | 4.52× | ||
| 12 | Child development | Business & Career | 4.44× | ||
| 13 | Kitchen | Home & Garden | 3.33× | ||
| 14 | Google Maps | Internet & Social Media | 3.29× | ||
| 15 | Children's clothing | Fashion & Accessoires | 3.29× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 2.75× | ||
| 17 | Airbnb | Travel & Leisure | 2.51× | ||
| 18 | Deichmann | Shopping | 2.50× | ||
| 19 | Rossmann | Shopping | 2.33× | ||
| 20 | IKEA | Home & Garden | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.91× | |
| Family Orientation | CONSERVATISM | 1.82× | |
| Design Affinity | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Career Orientation | POWER | 0.91× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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