Toddler Audience in Germany
Toddler has an estimated audience of 9,356,835 people in Germany. 69.7% are female, 30.3% are male, average age 37.8. Top brand affinities: Baby food, Parental leave, Tagesschau, Do it yourself (DIY), Spiegel Online.
Top brand affinities include Baby food, Parental leave, Tagesschau, with strongest over-indexing on Baby food (9.06× the country average). Demographically, the Toddler audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Kids & Family · Type: Topic
Demographics of Toddler fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 37.8 |
| Estimated audience size | 9,356,835 |
Audience persona
The typical Toddler fan in Germany is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Baby food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 9.06× | Kids & Family |
| Parental leave | 7.08× | Kids & Family |
| Tagesschau | 2.46× | Movies & TV |
| Do it yourself (DIY) | 2.64× | Home & Garden |
| Spiegel Online | 2.32× | News |
| Breastfeeding | 6.56× | Kids & Family |
| Diaper | 6.47× | Kids & Family |
| Powdered milk | 7.11× | Kids & Family |
| Bassinet | 6.84× | Kids & Family |
| Baby transport | 5.53× | Kids & Family |
| Early childhood education | 5.48× | Business & Career |
| Child safety seat | 4.72× | Kids & Family |
| Airbnb | 2.2× | Travel & Leisure |
| Child development | 3.17× | Business & Career |
| Mothercare | 5.51× | Kids & Family |
| Preschool | 5.41× | Kids & Family |
| Pampers | 4.54× | Kids & Family |
| Romper suit | 6.12× | Fashion & Accessoires |
| Rossmann | 2.08× | Shopping |
| Child care | 3.46× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.7 |
| Design Affinity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Family Orientation | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
See Toddler audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.