Baby transport Audience in Germany
Baby transport has an estimated audience of 2,476,715 people in Germany. 71.9% are female, 28.1% are male, average age 37.7. Top brand affinities: Baby transport, Bugaboo International, Bassinet, Infant bed, Huggies Pull-Ups.
Top brand affinities include Baby transport, Bugaboo International, Bassinet, with strongest over-indexing on Baby transport (18.95× the country average). Demographically, the Baby transport audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Category: Kids & Family · Type: Topic
Demographics of Baby transport fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 37.7 |
| Estimated audience size | 2,476,715 |
Audience persona
The typical Baby transport fan in Germany is more female, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Baby transport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby transport | 18.95× | Kids & Family |
| Bugaboo International | 16.05× | Kids & Family |
| Bassinet | 15.73× | Kids & Family |
| Infant bed | 14.01× | Home & Garden |
| Huggies Pull-Ups | 13.46× | Kids & Family |
| Diapers.com | 13.28× | Shopping |
| Notes from the Underbelly | 12.89× | Movies & TV |
| Newborn screening | 12.87× | Health |
| Eenadu | 12.51× | News |
| Prenatal care | 12.26× | Kids & Family |
| Al-Ahli SC (Jeddah) | 12.13× | Sports |
| Infant bodysuit | 11.75× | Kids & Family |
| Infant formula | 11.7× | Kids & Family |
| Baby sling | 11.7× | Kids & Family |
| Changing table | 11.31× | Kids & Family |
| Rajasthan Patrika | 10.97× | News |
| Philips AVENT | 10.97× | Kids & Family |
| Romper suit | 10.96× | Fashion & Accessoires |
| Pacifier | 10.79× | Kids & Family |
| Chocolate Starfish | 10.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.76 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Patriotism | CONSERVATISM | 0.99 |
| Individualism | JOY | 0.98 |
| Travelling | THRILL | 0.95 |
| Design Affinity | PREMIUM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 12.5% |
| Germany | 6.5% |
See Baby transport audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.