A data profile of the people who buy, follow and care about Baby transport in Germany — modelled from more than twelve digital signal sources. Baby transport has an estimated audience of 2,476,715 people in Germany.
Baby transport has an estimated audience of 2,476,715 people in Germany. 71.9% are female, 28.1% are male, average age 37.7. Top brand affinities: Infant bodysuit, Infant bed, Bassinet, Infant clothing, Baby food.
Top brand affinities include Infant bodysuit, Infant bed, Bassinet, with strongest over-indexing on Infant bodysuit (11.75× the country average).
Demographically, the Baby transport audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Design Affinity.
The typical Baby transport fan in Germany is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.
The key figures that characterise the Baby transport profile in Germany.
71.9% are female, 28.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 37.7 |
| Estimated audience size | 2,476,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Baby transport audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 12.5% |
| Germany | 6.5% |
The strongest cross-interests of the Baby transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bassinet | Kids & Family | 15.73× | ||
| 02 | Infant bed | Home & Garden | 14.01× | ||
| 03 | Prenatal care | Kids & Family | 12.26× | ||
| 04 | Infant bodysuit | Kids & Family | 11.75× | ||
| 05 | Romper suit | Fashion & Accessoires | 10.96× | ||
| 06 | Pacifier | Kids & Family | 10.79× | ||
| 07 | Baby bottle | Kids & Family | 10.68× | ||
| 08 | Powdered milk | Kids & Family | 10.67× | ||
| 09 | Birth | Kids & Family | 10.32× | ||
| 10 | Baby Walz | Kids & Family | 8.96× | ||
| 11 | Baby shower | Kids & Family | 8.70× | ||
| 12 | Babywalz | Kids & Family | 8.47× | ||
| 13 | Infant clothing | Kids & Family | 8.34× | ||
| 14 | Parental leave | Kids & Family | 8.30× | ||
| 15 | Baby powder | Kids & Family | 8.26× | ||
| 16 | Child safety seat | Kids & Family | 7.93× | ||
| 17 | Pre-kindergarten | Kids & Family | 7.89× | ||
| 18 | Baby food | Kids & Family | 7.24× | ||
| 19 | Toddler | Kids & Family | 6.04× | ||
| 20 | American English | Business & Career | 5.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.63× | |
| Design Affinity | PREMIUM | 1.34× | |
| Creativity | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.51× | |
| Career Orientation | POWER | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Baby transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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