Powdered milk Audience in Germany
Powdered milk has an estimated audience of 1,686,883 people in Germany. 76.4% are female, 23.6% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Infant bodysuit, Birth, Bassinet, Romper suit, Pacifier.
The average Powdered milk fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Infant bodysuit, Birth, Bassinet, with strongest over-indexing on Infant bodysuit (27.59× the country average). Demographically, the Powdered milk audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Powdered milk fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 37.1 |
| Estimated audience size | 1,686,883 |
Audience persona
The typical Powdered milk fan in Germany is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 407,514 | 1.1× |
| Bayern | 313,277 | 1.16× |
| Baden-Württemberg | 269,235 | 1.17× |
| Niedersachsen | 167,823 | 1.02× |
| Hessen | 137,166 | 1.07× |
| Rheinland-Pfalz | 88,984 | 1.05× |
| Sachsen | 85,482 | 1.03× |
| Berlin | 75,057 | 1× |
| Schleswig-Holstein | 58,201 | 0.96× |
| Hamburg | 46,901 | 1.23× |
| Brandenburg | 44,046 | 0.84× |
| Thüringen | 37,835 | 0.88× |
| Sachsen-Anhalt | 35,557 | 0.81× |
| Mecklenburg-Vorpommern | 24,630 | 0.76× |
| Saarland | 17,436 | 0.84× |
| Bremen | 15,363 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant bodysuit | 27.59× | Kids & Family |
| Birth | 30.46× | Kids & Family |
| Bassinet | 28.84× | Kids & Family |
| Romper suit | 25.56× | Fashion & Accessoires |
| Pacifier | 23.76× | Kids & Family |
| Infant bed | 18.44× | Home & Garden |
| Pre-kindergarten | 13.64× | Kids & Family |
| Prenatal care | 26.44× | Kids & Family |
| Parental leave | 14.89× | Kids & Family |
| Toddler | 9.17× | Kids & Family |
| Teething | 40.41× | Kids & Family |
| Baby food | 9.15× | Kids & Family |
| Infant clothing | 10.44× | Kids & Family |
| Woolworths | 9.23× | Shopping |
| American English | 8.89× | Business & Career |
| Mothercare | 14.04× | Kids & Family |
| Developmental psychology | 9.2× | Health |
| Cloth diaper | 20.79× | Kids & Family |
| Baby transport | 12.8× | Kids & Family |
| Toys "R" Us | 19.06× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.91 |
| DIY Mentality | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.61 |
| Creativity | OPEN | 1.51 |
| Sustainability | BALANCE | 1.39 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.6% |
| United States | 13.6% |
| Germany | 5.5% |
See Powdered milk audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Powdered milk have in Germany?
Powdered milk has an estimated audience of 1,686,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Powdered milk fans?
76.4% of Powdered milk fans are female, 23.6% are male, with an average age of 37.1 years.
Which brands do Powdered milk fans like most?
Powdered milk fans show strongest brand affinity for Infant bodysuit (27.59×), Birth (30.46×), and Bassinet (28.84×) over the country average.
Where do Powdered milk fans live in Germany?
Powdered milk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 407,514), Bayern (reach 313,277), and Baden-Württemberg (reach 269,235). These three regions account for the largest share of the active audience.
What other brands do Powdered milk fans also like?
Beyond Powdered milk itself, the audience over-indexes on Birth (30.46×), Bassinet (28.84×), Romper suit (25.56×), and Pacifier (23.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Powdered milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.