Rascasse Audience Intelligence

Powdered milk Audience in Germany

A data profile of the people who buy, follow and care about Powdered milk in Germany — modelled from more than twelve digital signal sources. Powdered milk has an estimated audience of 1,686,883 people in Germany.

#2208among Topic in Germany#120in Kids & Family

The average Powdered milk fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Infant bodysuit, Birth, Bassinet, with strongest over-indexing on Infant bodysuit (27.59× the country average).

Demographically, the Powdered milk audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Powdered milk fan in Germany is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powdered milk profile in Germany.

Audience size
1.7M
in Germany
Gender
76.4%♀
23.6% male
Age
37.1
average years
Country rank
#3983
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Powdered milk fans

76.4% are female, 23.6% are male, average age 37.1.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Powdered milk audience in Germany
MetricValue
Female76.4%
Male23.6%
Average age37.1
Estimated audience size1,686,883
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Powdered milk audience in Germany
Age bracketShare%
16-1919%
20-2926%
30-3924%
40-4918%
50+13%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Powdered milk audience comes from Germany.

Worldwide audience distribution share by country for Powdered milk
CountryShare
Japan16.6%
United States13.6%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powdered milk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Powdered milk fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.17×
02Baden-Württemberg~300K1.14×
03Bayern~300K1.12×
04Nordrhein-Westfalen~400K1.10×
05Bremen~20K1.08×
06Hessen~100K1.06×
07Rheinland-Pfalz~90K1.04×
08Niedersachsen~200K1.01×
09Sachsen~80K1.00×
10Berlin~70K0.98×
11Schleswig-Holstein~60K0.97×
12Thüringen~40K0.94×
13Saarland~20K0.93×
14Brandenburg~50K0.86×
15Sachsen-Anhalt~40K0.86×
16Mecklenburg-Vorpommern~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Powdered milk, Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powdered milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powdered milk audience
#·InterestCategoryAffinity×
01TeethingKids & Family40.41×
02BirthKids & Family30.46×
03BassinetKids & Family28.84×
04Infant bodysuitKids & Family27.59×
05Prenatal careKids & Family26.44×
06Romper suitFashion & Accessoires25.56×
07PacifierKids & Family23.76×
08Cloth diaperKids & Family20.79×
09Infant bedHome & Garden18.44×
10Parental leaveKids & Family14.89×
11MothercareKids & Family14.04×
12Pre-kindergartenKids & Family13.64×
13Baby transportKids & Family12.80×
14Infant clothingKids & Family10.44×
15WoolworthsShopping9.23×
16Developmental psychologyHealth9.20×
17ToddlerKids & Family9.17×
18Baby foodKids & Family9.15×
19American EnglishBusiness & Career8.89×
20RossmannShopping5.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powdered milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powdered milk audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.02×
Design AffinityPREMIUM1.56×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powdered milk audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.35×
Career OrientationPOWER0.53×
TravellingTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Powdered milk have in Germany?

Powdered milk has an estimated audience of 1,686,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Powdered milk fans?

76.4% of Powdered milk fans are female, 23.6% are male, with an average age of 37.1 years.

03

Which brands do Powdered milk fans like most?

Powdered milk fans show strongest brand affinity for Infant bodysuit (27.59×), Birth (30.46×), and Bassinet (28.84×) over the country average.

04

Where do Powdered milk fans live in Germany?

Powdered milk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Powdered milk fans also like?

Beyond Powdered milk itself, the audience over-indexes on Birth (30.46×), Bassinet (28.84×), Romper suit (25.56×), and Pacifier (23.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Powdered milk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Powdered milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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