Rascasse Audience Intelligence

Pre-kindergarten Audience in Germany

A data profile of the people who buy, follow and care about Pre-kindergarten in Germany — modelled from more than twelve digital signal sources. Pre-kindergarten has an estimated audience of 5,158,120 people in Germany.

#3among Education in Germany#32among Touchpoint in Germany#26in Kids & Family

The average Pre-kindergarten fan in Germany is 37.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Parental leave, Baby food, Child development, with strongest over-indexing on Parental leave (23.7× the country average).

Demographically, the Pre-kindergarten audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pre-kindergarten fan in Germany is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Parental leave.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pre-kindergarten profile in Germany.

Audience size
5.2M
in Germany
Gender
67.3%♀
32.7% male
Age
37.8
average years
Country rank
#1017
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pre-kindergarten fans

67.3% are female, 32.7% are male, average age 37.8.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Pre-kindergarten audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age37.8
Estimated audience size5,158,120
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Pre-kindergarten audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3923%
40-4919%
50+15%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Pre-kindergarten audience comes from Germany.

Worldwide audience distribution share by country for Pre-kindergarten
CountryShare
United States22.0%
Japan13.3%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pre-kindergarten audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pre-kindergarten fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.32×
02Hessen~500K1.17×
03Bremen~50K1.09×
04Sachsen~300K1.08×
05Berlin~200K1.07×
06Baden-Württemberg~700K1.05×
07Saarland~70K1.04×
08Thüringen~100K0.98×
09Mecklenburg-Vorpommern~100K0.98×
10Sachsen-Anhalt~100K0.97×
11Hamburg~100K0.96×
12Rheinland-Pfalz~200K0.95×
13Brandenburg~200K0.95×
14Schleswig-Holstein~200K0.94×
15Niedersachsen~400K0.88×
16Nordrhein-Westfalen~1M0.85×
Fig. 06

Affinity by region

Affinity by region — Pre-kindergarten, Germany
0.85×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pre-kindergarten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pre-kindergarten audience
#·InterestCategoryAffinity×
01Parental leaveKids & Family23.70×
02Romper suitFashion & Accessoires22.30×
03AdoptionKids & Family16.63×
04BassinetKids & Family16.24×
05Baby foodKids & Family13.82×
06Powdered milkKids & Family13.64×
07Child developmentBusiness & Career13.57×
08PreschoolKids & Family11.83×
09HomeschoolingPolitics & Society10.69×
10Early childhood educationBusiness & Career10.24×
11Baby transportKids & Family7.89×
12Picture bookLiterature7.86×
13Gift wrappingHome & Garden7.01×
14Child careKids & Family6.44×
15Child safety seatKids & Family5.62×
16VolunteeringPolitics & Society5.55×
17Gift cardShopping4.50×
18Google MapsInternet & Social Media3.86×
19ToysGames3.15×
20KitchenHome & Garden2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pre-kindergarten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pre-kindergarten audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.04×
Family OrientationCONSERVATISM2.01×
Design AffinityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pre-kindergarten audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Risk AppetiteTHRILL0.72×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pre-kindergarten have in Germany?

Pre-kindergarten has an estimated audience of 5,158,120 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pre-kindergarten fans?

67.3% of Pre-kindergarten fans are female, 32.7% are male, with an average age of 37.8 years.

03

Which brands do Pre-kindergarten fans like most?

Pre-kindergarten fans show strongest brand affinity for Parental leave (23.7×), Baby food (13.82×), and Child development (13.57×) over the country average.

04

Where do Pre-kindergarten fans live in Germany?

Pre-kindergarten fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Pre-kindergarten fans also like?

Beyond Pre-kindergarten itself, the audience over-indexes on Baby food (13.82×), Child development (13.57×), Romper suit (22.3×), and Adoption (16.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See Pre-kindergarten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pre-kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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