Gift wrapping Audience in Germany
Gift wrapping has an estimated audience of 1,703,597 people in Germany. 72.1% are female, 27.9% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Birthday Gifts, Gift card, Gift basket, Adriana Lima, Personalised Gifts.
The average Gift wrapping fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Birthday Gifts, Gift card, Gift basket, with strongest over-indexing on Birthday Gifts (32.42× the country average). Demographically, the Gift wrapping audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gift wrapping fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 36.5 |
| Estimated audience size | 1,703,597 |
Audience persona
The typical Gift wrapping fan in Germany is more female, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Birthday Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,228 | 0.79× |
| Bayern | 238,330 | 0.87× |
| Baden-Württemberg | 192,226 | 0.83× |
| Berlin | 174,251 | 2.29× |
| Hessen | 150,729 | 1.16× |
| Niedersachsen | 109,887 | 0.66× |
| Rheinland-Pfalz | 63,564 | 0.74× |
| Sachsen | 52,179 | 0.62× |
| Schleswig-Holstein | 46,222 | 0.76× |
| Hamburg | 41,907 | 1.09× |
| Brandenburg | 39,503 | 0.75× |
| Sachsen-Anhalt | 36,353 | 0.82× |
| Thüringen | 32,269 | 0.74× |
| Saarland | 31,565 | 1.51× |
| Mecklenburg-Vorpommern | 26,460 | 0.81× |
| Bremen | 22,587 | 1.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday Gifts | 32.42× | Kids & Family |
| Gift card | 21.86× | Shopping |
| Gift basket | 91.81× | Home & Garden |
| Adriana Lima | 23.8× | Fashion & Accessoires |
| Personalised Gifts | 15.89× | Home & Garden |
| Diaper bag | 10.75× | Kids & Family |
| Lily Collins | 16.95× | Movies & TV |
| Dieter Bohlen | 8.55× | Music & Radio |
| Child development | 6.55× | Business & Career |
| Gift shop | 6.86× | Home & Garden |
| Personalisation | 10.86× | Home & Garden |
| Infant bodysuit | 8.22× | Kids & Family |
| Infant clothing | 6.93× | Kids & Family |
| Wallpaper | 9.37× | Home & Garden |
| Primark | 5× | Shopping |
| Pre-kindergarten | 7.01× | Kids & Family |
| Unique Gifts | 7.3× | Shopping |
| Experiential gifts | 32.69× | Shopping |
| Baby powder | 8.96× | Kids & Family |
| Blake Lively | 12.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.05 |
| Creativity | OPEN | 1.92 |
| Design Affinity | PREMIUM | 1.76 |
| Price Sensitivity | PREMIUM | 1.58 |
| DIY Mentality | THRILL | 1.55 |
| Urban Lifestyle | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 15.1% |
| United Kingdom | 5.9% |
See Gift wrapping audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gift wrapping have in Germany?
Gift wrapping has an estimated audience of 1,703,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gift wrapping fans?
72.1% of Gift wrapping fans are female, 27.9% are male, with an average age of 36.5 years.
Which brands do Gift wrapping fans like most?
Gift wrapping fans show strongest brand affinity for Birthday Gifts (32.42×), Gift card (21.86×), and Gift basket (91.81×) over the country average.
Where do Gift wrapping fans live in Germany?
Gift wrapping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,228), Bayern (reach 238,330), and Baden-Württemberg (reach 192,226). These three regions account for the largest share of the active audience.
What other brands do Gift wrapping fans also like?
Beyond Gift wrapping itself, the audience over-indexes on Gift card (21.86×), Gift basket (91.81×), Adriana Lima (23.8×), and Personalised Gifts (15.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gift wrapping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.