Rascasse Audience Intelligence

Gift wrapping Audience in Germany

A data profile of the people who buy, follow and care about Gift wrapping in Germany — modelled from more than twelve digital signal sources. Gift wrapping has an estimated audience of 1,703,597 people in Germany.

#2189among Topic in Germany#297in Home & Garden

The average Gift wrapping fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Birthday Gifts, Gift card, Gift basket, with strongest over-indexing on Birthday Gifts (32.42× the country average).

Demographically, the Gift wrapping audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gift wrapping fan in Germany is more female, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Birthday Gifts.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gift wrapping profile in Germany.

Audience size
1.7M
in Germany
Gender
72.1%♀
27.9% male
Age
36.5
average years
Country rank
#3942
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gift wrapping fans

72.1% are female, 27.9% are male, average age 36.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Gift wrapping audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age36.5
Estimated audience size1,703,597
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Gift wrapping audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Gift wrapping audience comes from Germany.

Worldwide audience distribution share by country for Gift wrapping
CountryShare
United States23.4%
Japan15.1%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gift wrapping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gift wrapping fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.86×
02Bremen~20K1.20×
03Saarland~20K1.14×
04Hessen~100K1.08×
05Hamburg~40K1.02×
06Mecklenburg-Vorpommern~30K0.97×
07Sachsen-Anhalt~40K0.95×
08Thüringen~40K0.94×
09Brandenburg~50K0.92×
10Bayern~200K0.91×
11Schleswig-Holstein~50K0.90×
12Rheinland-Pfalz~80K0.89×
13Baden-Württemberg~200K0.87×
14Sachsen~70K0.84×
15Nordrhein-Westfalen~300K0.82×
16Niedersachsen~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Gift wrapping, Germany
0.79×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gift wrapping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gift wrapping audience
#·InterestCategoryAffinity×
01Gift basketHome & Garden91.81×
02Experiential giftsShopping32.69×
03Birthday GiftsKids & Family32.42×
04Adriana LimaFashion & Accessoires23.80×
05Gisele BündchenFashion & Accessoires23.80×
06Gift cardShopping21.86×
07Lily CollinsMovies & TV16.95×
08Personalised GiftsHome & Garden15.89×
09PersonalisationHome & Garden10.86×
10Diaper bagKids & Family10.75×
11WallpaperHome & Garden9.37×
12Baby powderKids & Family8.96×
13Dieter BohlenMusic & Radio8.55×
14Infant bodysuitKids & Family8.22×
15Unique GiftsShopping7.30×
16Pre-kindergartenKids & Family7.01×
17Infant clothingKids & Family6.93×
18Gift shopHome & Garden6.86×
19Child developmentBusiness & Career6.55×
20PrimarkShopping5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gift wrapping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gift wrapping audience · What stands out
TraitClusterDeviationScore
IndividualismJOY7.18×
Design AffinityPREMIUM1.88×
CreativityOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gift wrapping audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
SpiritualityBALANCE0.82×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gift wrapping have in Germany?

Gift wrapping has an estimated audience of 1,703,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gift wrapping fans?

72.1% of Gift wrapping fans are female, 27.9% are male, with an average age of 36.5 years.

03

Which brands do Gift wrapping fans like most?

Gift wrapping fans show strongest brand affinity for Birthday Gifts (32.42×), Gift card (21.86×), and Gift basket (91.81×) over the country average.

04

Where do Gift wrapping fans live in Germany?

Gift wrapping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gift wrapping fans also like?

Beyond Gift wrapping itself, the audience over-indexes on Gift card (21.86×), Gift basket (91.81×), Adriana Lima (23.8×), and Personalised Gifts (15.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Gift wrapping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gift wrapping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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