Baby powder Audience in Germany
Baby powder has an estimated audience of 3,000,900 people in Germany. 76.2% are female, 23.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Ipekyol, Gil Ofarim, Home Office, Saving.
The average Baby powder fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Ipekyol, Gil Ofarim, with strongest over-indexing on Progressive rock (4.24× the country average). Demographically, the Baby powder audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Baby powder fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 37.3 |
| Estimated audience size | 3,000,900 |
Audience persona
The typical Baby powder fan in Germany is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 731,167 | 1.11× |
| Bayern | 534,944 | 1.11× |
| Baden-Württemberg | 441,754 | 1.08× |
| Niedersachsen | 318,029 | 1.09× |
| Hessen | 234,060 | 1.02× |
| Rheinland-Pfalz | 163,489 | 1.09× |
| Sachsen | 148,824 | 1.01× |
| Berlin | 145,200 | 1.08× |
| Schleswig-Holstein | 106,991 | 0.99× |
| Hamburg | 77,020 | 1.14× |
| Brandenburg | 75,943 | 0.82× |
| Thüringen | 69,028 | 0.9× |
| Sachsen-Anhalt | 65,287 | 0.84× |
| Mecklenburg-Vorpommern | 44,703 | 0.78× |
| Saarland | 34,095 | 0.93× |
| Bremen | 25,940 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.24× | Music & Radio |
| Ipekyol | 10.04× | Shopping |
| Gil Ofarim | 2.71× | Music & Radio |
| Home Office | 2.22× | Business & Career |
| Saving | 2.47× | Business & Career |
| Artistic inspiration | 1.58× | Arts & Culture |
| Eurodressage | 12.37× | Sports |
| Bank account | 2.66× | Business & Career |
| Percussion ensemble | 15.99× | Music & Radio |
| Natural rubber | 2.05× | Cars & Mobility |
| Liberace | 4.76× | Music & Radio |
| Gloria | 3.59× | Music & Radio |
| Cachorro | 2.3× | Pets & Animals |
| Picnic | 2.34× | Kids & Family |
| Golem | 2.02× | Technology & Electronics |
| Homesteading | 3.64× | Home & Garden |
| Fantasy Earth: Zero | 3.72× | Games |
| e-fellows.net | 14.27× | Business & Career |
| Figure painting (hobby) | 2.2× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.27 |
| Sustainability | BALANCE | 1.99 |
| DIY Mentality | THRILL | 1.72 |
| Individualism | JOY | 1.64 |
| Creativity | OPEN | 1.49 |
| Price Sensitivity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 29.0% |
| United States | 12.9% |
| Indonesia | 4.3% |
See Baby powder audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baby powder have in Germany?
Baby powder has an estimated audience of 3,000,900 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby powder fans?
76.2% of Baby powder fans are female, 23.8% are male, with an average age of 37.3 years.
Which brands do Baby powder fans like most?
Baby powder fans show strongest brand affinity for Progressive rock (4.24×), Ipekyol (10.04×), and Gil Ofarim (2.71×) over the country average.
Where do Baby powder fans live in Germany?
Baby powder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 731,167), Bayern (reach 534,944), and Baden-Württemberg (reach 441,754). These three regions account for the largest share of the active audience.
What other brands do Baby powder fans also like?
Beyond Baby powder itself, the audience over-indexes on Ipekyol (10.04×), Gil Ofarim (2.71×), Home Office (2.22×), and Saving (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.