Romper suit Audience in Germany
Romper suit has an estimated audience of 1,669,269 people in Germany. 82.2% are female, 17.8% are male, average age 37.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Powdered milk, Infant bed, Diaper bag, Pre-kindergarten, Infant bodysuit.
The average Romper suit fan in Germany is 37.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Powdered milk, Infant bed, Diaper bag, with strongest over-indexing on Powdered milk (50× the country average). Demographically, the Romper suit audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Romper suit fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 37.1 |
| Estimated audience size | 1,669,269 |
Audience persona
The typical Romper suit fan in Germany is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Powdered milk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 279,009 | 1.04× |
| Nordrhein-Westfalen | 228,880 | 0.63× |
| Baden-Württemberg | 165,641 | 0.73× |
| Niedersachsen | 90,981 | 0.56× |
| Hessen | 83,008 | 0.65× |
| Berlin | 72,090 | 0.97× |
| Rheinland-Pfalz | 70,534 | 0.84× |
| Brandenburg | 62,471 | 1.21× |
| Sachsen | 61,532 | 0.75× |
| Schleswig-Holstein | 52,292 | 0.87× |
| Thüringen | 50,965 | 1.2× |
| Sachsen-Anhalt | 44,124 | 1.02× |
| Hamburg | 41,288 | 1.09× |
| Mecklenburg-Vorpommern | 38,484 | 1.21× |
| Bremen | 35,285 | 2.47× |
| Saarland | 30,929 | 1.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powdered milk | 50× | Kids & Family |
| Infant bed | 31.17× | Home & Garden |
| Diaper bag | 30.17× | Kids & Family |
| Pre-kindergarten | 22.3× | Kids & Family |
| Infant bodysuit | 22.71× | Kids & Family |
| Baby powder | 23.33× | Kids & Family |
| Bassinet | 30.56× | Kids & Family |
| Infant clothing | 13.09× | Kids & Family |
| Prenatal care | 27.47× | Kids & Family |
| Parental leave | 15.38× | Kids & Family |
| Pacifier | 20.66× | Kids & Family |
| Developmental psychology | 12.13× | Health |
| Birth | 18.9× | Kids & Family |
| Baby monitor | 18.33× | Kids & Family |
| Toddler | 8.33× | Kids & Family |
| Educational toy | 17.23× | Kids & Family |
| Baby food | 9.42× | Kids & Family |
| Mothercare | 15.72× | Kids & Family |
| Children's clothing | 8.33× | Fashion & Accessoires |
| Babywalz | 14.3× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.46 |
| DIY Mentality | THRILL | 1.65 |
| Design Affinity | PREMIUM | 1.59 |
| Creativity | OPEN | 1.56 |
| Luxury Orientation | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.2% |
| United States | 16.3% |
| Germany | 7.2% |
See Romper suit audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Romper suit have in Germany?
Romper suit has an estimated audience of 1,669,269 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Romper suit fans?
82.2% of Romper suit fans are female, 17.8% are male, with an average age of 37.1 years.
Which brands do Romper suit fans like most?
Romper suit fans show strongest brand affinity for Powdered milk (50×), Infant bed (31.17×), and Diaper bag (30.17×) over the country average.
Where do Romper suit fans live in Germany?
Romper suit fans in Germany are most concentrated in Bayern (reach 279,009), Nordrhein-Westfalen (reach 228,880), and Baden-Württemberg (reach 165,641). These three regions account for the largest share of the active audience.
What other brands do Romper suit fans also like?
Beyond Romper suit itself, the audience over-indexes on Infant bed (31.17×), Diaper bag (30.17×), Pre-kindergarten (22.3×), and Infant bodysuit (22.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Romper suit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.