Babywalz Audience in Germany
Babywalz has an estimated audience of 2,574,160 people in Germany. 84.9% are female, 15.1% are male, average age 33.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Saving, Home Office, Rossmann, Gil Ofarim, Ipekyol.
The average Babywalz fan in Germany is 33.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Saving, Home Office, Rossmann, with strongest over-indexing on Saving (4.66× the country average). Demographically, the Babywalz audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Babywalz fans
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 33.3 |
| Estimated audience size | 2,574,160 |
Audience persona
The typical Babywalz fan in Germany is more female, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 633,886 | 1.53× |
| Baden-Württemberg | 572,334 | 1.63× |
| Nordrhein-Westfalen | 512,567 | 0.91× |
| Niedersachsen | 252,156 | 1.01× |
| Hessen | 222,085 | 1.13× |
| Rheinland-Pfalz | 135,003 | 1.05× |
| Berlin | 118,269 | 1.03× |
| Sachsen | 107,930 | 0.85× |
| Schleswig-Holstein | 82,649 | 0.89× |
| Hamburg | 76,773 | 1.32× |
| Brandenburg | 62,954 | 0.79× |
| Thüringen | 53,153 | 0.81× |
| Sachsen-Anhalt | 49,499 | 0.74× |
| Mecklenburg-Vorpommern | 32,035 | 0.65× |
| Saarland | 22,715 | 0.72× |
| Bremen | 20,543 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 4.66× | Business & Career |
| Home Office | 3.76× | Business & Career |
| Rossmann | 2.35× | Shopping |
| Gil Ofarim | 2.12× | Music & Radio |
| Ipekyol | 6.71× | Shopping |
| Mothercare | 2.18× | Kids & Family |
| Time (magazine) | 2.14× | News |
| Low-carbon emission | 5.78× | Politics & Society |
| Gloria | 4.01× | Music & Radio |
| Bank account | 2.39× | Business & Career |
| Information sensitivity | 4.13× | Technology & Electronics |
| Cachorro | 2.69× | Pets & Animals |
| Picnic | 2.48× | Kids & Family |
| JD Institute of Fashion Technology | 8.19× | Business & Career |
| Jonathan Livingston Seagull | 20.93× | Literature |
| Anton Hofreiter | 3.32× | Politics & Society |
| Glossier | 5.36× | Beauty & Wellness |
| Pleural effusion | 2.08× | Health |
| Buddy – The Buddy Holly Story | 2.75× | Music & Radio |
| Annie Ernaux | 5.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.83 |
| DIY Mentality | THRILL | 1.56 |
| Individualism | JOY | 1.52 |
| Creativity | OPEN | 1.49 |
| Convenience Orientation | PREMIUM | 1.41 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.3% |
| Switzerland | 13.2% |
| Austria | 9.5% |
See Babywalz audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Babywalz have in Germany?
Babywalz has an estimated audience of 2,574,160 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Babywalz fans?
84.9% of Babywalz fans are female, 15.1% are male, with an average age of 33.3 years.
Which brands do Babywalz fans like most?
Babywalz fans show strongest brand affinity for Saving (4.66×), Home Office (3.76×), and Rossmann (2.35×) over the country average.
Where do Babywalz fans live in Germany?
Babywalz fans in Germany are most concentrated in Bayern (reach 633,886), Baden-Württemberg (reach 572,334), and Nordrhein-Westfalen (reach 512,567). These three regions account for the largest share of the active audience.
What other brands do Babywalz fans also like?
Beyond Babywalz itself, the audience over-indexes on Home Office (3.76×), Rossmann (2.35×), Gil Ofarim (2.12×), and Ipekyol (6.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Babywalz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.