Gina Tricot Audience in Germany
Gina Tricot has an estimated audience of 2,419,797 people in Germany. 80.1% are female, 19.9% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Primark, Stradivarius, Uniqlo, Oysho, Bershka.
The average Gina Tricot fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Primark, Stradivarius, Uniqlo, with strongest over-indexing on Primark (14.55× the country average). Demographically, the Gina Tricot audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Gina Tricot fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 32.5 |
| Estimated audience size | 2,419,797 |
Audience persona
The typical Gina Tricot fan in Germany is more female, around 32.5 years old, with strong Creativity tendencies and a notable affinity for Primark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 743,852 | 1.4× |
| Bayern | 395,471 | 1.02× |
| Baden-Württemberg | 355,433 | 1.08× |
| Niedersachsen | 302,722 | 1.29× |
| Hessen | 214,737 | 1.16× |
| Schleswig-Holstein | 137,625 | 1.58× |
| Rheinland-Pfalz | 128,722 | 1.06× |
| Berlin | 91,663 | 0.85× |
| Hamburg | 91,214 | 1.67× |
| Sachsen | 62,873 | 0.53× |
| Brandenburg | 53,582 | 0.71× |
| Mecklenburg-Vorpommern | 35,479 | 0.77× |
| Sachsen-Anhalt | 32,851 | 0.52× |
| Thüringen | 32,831 | 0.53× |
| Saarland | 23,414 | 0.79× |
| Bremen | 21,361 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 14.55× | Shopping |
| Stradivarius | 24× | Shopping |
| Uniqlo | 16.62× | Shopping |
| Oysho | 24.33× | Fashion & Accessoires |
| Bershka | 17.67× | Shopping |
| WE Fashion | 31.52× | Fashion & Accessoires |
| MARC CAIN | 30.86× | Fashion & Accessoires |
| C&A | 9.23× | Shopping |
| Massimo Dutti | 19.37× | Shopping |
| G-Star | 36.24× | Fashion & Accessoires |
| Mango | 12.03× | Shopping |
| Tom Tailor | 13.74× | Fashion & Accessoires |
| Urban Outfitters | 12.49× | Shopping |
| Lala Berlin | 31.76× | Fashion & Accessoires |
| Escada | 26.64× | Fashion & Accessoires |
| Parfois (fashion accessories) | 52.57× | Fashion & Accessoires |
| Designer clothing | 8.74× | Fashion & Accessoires |
| Lacoste | 11.1× | Fashion & Accessoires |
| Ralph Lauren | 9.45× | Fashion & Accessoires |
| Western wear | 10.39× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.49 |
| Sustainability | BALANCE | 1.71 |
| Design Affinity | PREMIUM | 1.71 |
| DIY Mentality | THRILL | 1.39 |
| Individualism | JOY | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 33.5% |
| Germany | 19.3% |
| Norway | 9.8% |
See Gina Tricot audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Trigema (2,167,646)
Frequently asked questions
How many fans does Gina Tricot have in Germany?
Gina Tricot has an estimated audience of 2,419,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gina Tricot fans?
80.1% of Gina Tricot fans are female, 19.9% are male, with an average age of 32.5 years.
Which brands do Gina Tricot fans like most?
Gina Tricot fans show strongest brand affinity for Primark (14.55×), Stradivarius (24×), and Uniqlo (16.62×) over the country average.
Where do Gina Tricot fans live in Germany?
Gina Tricot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 743,852), Bayern (reach 395,471), and Baden-Württemberg (reach 355,433). These three regions account for the largest share of the active audience.
What other brands do Gina Tricot fans also like?
Beyond Gina Tricot itself, the audience over-indexes on Stradivarius (24×), Uniqlo (16.62×), Oysho (24.33×), and Bershka (17.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gina Tricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.