Rascasse Audience Intelligence

Gina Tricot Target Market in Germany

A data profile of the people who buy, follow and care about Gina Tricot in Germany — modelled from more than twelve digital signal sources. Gina Tricot has an estimated audience of 2,901,149 people in Germany.

#4among Mainstream fashion in Germany#270among Brand in Germany#119in Fashion & Accessoires

The average Gina Tricot fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Primark, Stradivarius, Uniqlo, with strongest over-indexing on Primark (14.55× the country average).

Demographically, the Gina Tricot audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gina Tricot fan in Germany is more female, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Primark.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gina Tricot profile in Germany.

Audience size
2.9M
in Germany
Gender
80.1%♀
19.9% male
Age
32.5
average years
Country rank
#2211
Brand in Germany
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gina Tricot

80.1% are female, 19.9% are male, average age 32.5.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Gina Tricot audience in Germany
MetricValue
Female80.1%
Male19.9%
Average age32.5
Estimated audience size2,901,149
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Gina Tricot audience in Germany
Age bracketShare%
16-1930%
20-2931%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Gina Tricot audience comes from Germany.

Worldwide audience distribution share by country for Gina Tricot
CountryShare
Sweden31.6%
Germany21.4%
Norway9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gina Tricot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gina Tricot customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.56×
02Hamburg~80K1.54×
03Nordrhein-Westfalen~700K1.37×
04Niedersachsen~300K1.28×
05Hessen~200K1.13×
06Baden-Württemberg~300K1.05×
07Rheinland-Pfalz~100K1.05×
08Bremen~20K1.05×
09Bayern~400K0.99×
10Saarland~30K0.89×
11Mecklenburg-Vorpommern~40K0.83×
12Berlin~90K0.80×
13Brandenburg~60K0.78×
14Sachsen-Anhalt~40K0.59×
15Thüringen~40K0.59×
16Sachsen~70K0.56×
Fig. 06

Affinity by region

Affinity by region — Gina Tricot, Germany
0.56×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gina Tricot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gina Tricot audience
#·InterestCategoryAffinity×
01Parfois (fashion accessories)Fashion & Accessoires52.57×
02G-StarFashion & Accessoires36.24×
03Lala BerlinFashion & Accessoires31.76×
04WE FashionFashion & Accessoires31.52×
05MARC CAINFashion & Accessoires30.86×
06EscadaFashion & Accessoires26.64×
07OyshoFashion & Accessoires24.33×
08StradivariusShopping24.00×
09Massimo DuttiShopping19.37×
10BershkaShopping17.67×
11UniqloShopping16.62×
12PrimarkShopping14.55×
13Tom TailorFashion & Accessoires13.74×
14Urban OutfittersShopping12.49×
15MangoShopping12.03×
16LacosteFashion & Accessoires11.10×
17Western wearFashion & Accessoires10.39×
18Ralph LaurenFashion & Accessoires9.45×
19C&AShopping9.23×
20Designer clothingFashion & Accessoires8.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gina Tricot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gina Tricot audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.60×
CreativityOPEN2.31×
Luxury OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gina Tricot audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
Need for SecurityCONSERVATISM0.36×
Risk AppetiteTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gina Tricot's target market in Germany?

Gina Tricot's target market in Germany covers an estimated 2,901,149 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gina Tricot customers?

80.1% of the Gina Tricot audience are female, 19.9% are male, with an average age of 32.5 years.

03

Which brands do Gina Tricot fans like most?

Gina Tricot fans show strongest brand affinity for Primark (14.55×), Stradivarius (24×), and Uniqlo (16.62×) over the country average.

04

Where do Gina Tricot fans live in Germany?

Gina Tricot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gina Tricot fans also like?

Beyond Gina Tricot itself, the audience over-indexes on Stradivarius (24×), Uniqlo (16.62×), Oysho (24.33×), and WE Fashion (31.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Gina Tricot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gina Tricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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